MediaCo Launches Don Cheto Station KZOM-FM 96.5 in Phoenix, Expanding Market Reach
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 18 2025
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Source: Newsfilter
- Market Expansion: MediaCo launched KZOM-FM 96.5 in Phoenix, Arizona, officially introducing Don Cheto programming on December 15, which further solidifies its influence in one of the fastest-growing Latino markets and is expected to attract more advertisers.
- Cultural Resonance: The station will continue to feature Don Cheto's signature mix of music, humor, and community-focused content, aiming to provide high-impact audio experiences that enhance cultural connections with Spanish-speaking audiences and elevate brand value.
- Advertising Opportunities: MediaCo executives noted that Phoenix is a crucial market for advertisers, and the partnership with Orozco Broadcasting will deepen listener engagement while creating more opportunities for advertising partners, which is anticipated to drive revenue growth.
- Future Outlook: With the expansion of Don Cheto's presence nationwide, MediaCo expects to achieve stronger market performance in 2026, further enhancing its competitiveness in the Spanish-language media landscape.
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About MDIA
MediaCo Holding Inc., its subsidiaries, and a variable interest entity, is an owned and operated multimedia company. The Company is focused on television, radio and digital advertising, premium programming and events. The Company manages its operations through two business segments: Audio and Video. The Company’s Audio Segment includes both MediaCo’s and Estrella’s radio stations serving New York City, NY, Los Angeles, CA, Houston, TX, and Dallas, TX demographic market areas that primarily target Black, Hispanic, and multicultural consumers. The Audio Segment derives revenues primarily from radio and digital advertising sales, but also generates revenues from events, including sponsorships and ticket sales, licensing, and syndication. The Company’s Video Segment includes Estrella’s television stations, offering an aggregation of Spanish-language programming, including originals, topical entertainment, reality, news, and comedy.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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