Executive Appointment: Mattel announced that Natalia Premovic will serve as Chief Consumer Products and Experiences Officer starting January 5, 2026, overseeing global consumer products and location-based entertainment, which is expected to drive growth in the entertainment sector.
Rich Experience: Premovic previously built Netflix's consumer products business from the ground up, managing over 150 global partnerships and successfully translating popular series into multi-billion-dollar franchise ecosystems, likely bringing new growth momentum to Mattel.
Strategic Importance: With over a decade at Disney in global product management and retail strategy, Premovic's achievements will help Mattel deepen consumer connections and enhance brand value, positioning the company for future success.
Future Outlook: Premovic expressed excitement about shaping the next era of consumer products and experiences at Mattel, indicating the company's commitment to seizing future market opportunities and actively positioning itself for growth.
MAT
$20.46+Infinity%1D
Analyst Views on MAT
Wall Street analysts forecast MAT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for MAT is 24.13 USD with a low forecast of 20.00 USD and a high forecast of 29.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
9 Analyst Rating
Wall Street analysts forecast MAT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for MAT is 24.13 USD with a low forecast of 20.00 USD and a high forecast of 29.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
5 Buy
4 Hold
0 Sell
Moderate Buy
Current: 20.340
Low
20.00
Averages
24.13
High
29.00
Current: 20.340
Low
20.00
Averages
24.13
High
29.00
Seaport Research
Neutral
initiated
2025-11-10
Reason
Seaport Research
Price Target
2025-11-10
initiated
Neutral
Reason
As previously reported, Seaport Research initiated coverage of Mattel with a Neutral rating and no price target. The firm sees "a mix of pros and cons that net out to a Neutral rating," telling investors that while Mattel should benefit from a toy industry that has been performing well so far in 2025, its overall financial performance has been uneven and two of its largest brands are showing signs of weakness.
Seaport Research
Gerrick Johnson
Neutral
initiated
2025-11-10
Reason
Seaport Research
Gerrick Johnson
Price Target
2025-11-10
initiated
Neutral
Reason
Seaport Research analyst Gerrick Johnson initiated coverage of Mattel with a Neutral rating.
JPMorgan
Christopher Horvers
Neutral
downgrade
$25 -> $23
2025-10-27
Reason
JPMorgan
Christopher Horvers
Price Target
$25 -> $23
2025-10-27
downgrade
Neutral
Reason
JPMorgan analyst Christopher Horvers lowered the firm's price target on Mattel to $23 from $25 and keeps a Neutral rating on the shares. The firm says the "legitimate shift" of retail ordering caused Q3 toy sales to miss estimates. However, accelerating sales and "lean" inventories at retail suggest a strong finish to fiscal 2026, the analyst tells investors in a research note.
Roth Capital
Eric Handler
Neutral
downgrade
$22 -> $20
2025-10-22
Reason
Roth Capital
Eric Handler
Price Target
$22 -> $20
2025-10-22
downgrade
Neutral
Reason
Roth Capital analyst Eric Handler lowered the firm's price target on Mattel to $20 from $22 and keeps a Neutral rating on the shares. The company's Q3 results were short of estimates, but the management kept its full-year guidance unchanged, and while Mattel is confident in its outlook, there are a number of doubts among investors toward achieving mid-teens net sales growth in Q4, the analyst tells investors in a research note. The stock remains inexpensive but the firm needs to see a clearer path for consistent top-line growth to take a more constructive view, Roth added.
About MAT
Mattel, Inc. is a global toy and family entertainment company. The Company's operating segments include North America and International. The North America segment markets and sells toys and consumer products in the United States and Canada. Products marketed and sold by the International segment are generally the same as those marketed and sold by the North America segment, although some are developed or adapted for particular international markets. Its franchise brands include Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, and Polly Pocket, as well as other popular properties that it owns or licensed in partnership with global entertainment companies. Its offerings include toys, content, consumer products, digital and live experiences. The Company’s products are sold directly to consumers through its e-commerce platform and various third-party e-commerce channels.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
