Massimo Group Launches Fleet & Commercial Vehicle Program to Expand Market Reach
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 18 2025
0mins
Source: PRnewswire
- Strategic Expansion: Massimo Group has announced the launch of a dedicated Fleet & Commercial Vehicle Program aimed at expanding beyond traditional retail channels to directly target fleet customers, including security operations and municipalities, thereby broadening market reach and enhancing revenue diversification.
- Product Differentiation: The newly introduced MVR HVAC electric vehicle series features fully enclosed cabs with heating and air conditioning, enhancing operator comfort and reliability, particularly suited for public sector and enterprise users requiring consistent performance across various climates.
- Go-To-Market Strategy: Massimo plans to engage directly with fleet and commercial customers through national and regional trade shows, targeted outreach, and dedicated fleet-focused sales efforts, which will accelerate customer engagement and establish long-term procurement relationships to support multi-unit deployments.
- Leadership Recruitment: The company is undertaking leadership recruitment and organizational development for the fleet program to enhance its commercial sales capabilities, ensuring it can meet the real-world demands of professional users and drive future business growth.
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About MAMO
Massimo Group is a holding company. The Company manufactures, imports and distributes a diversified portfolio of products divided into two main lines: utility task vehicles (UTV), all-terrain vehicles (ATV), motorcycles, scooters, golf carts and a juvenile line from go karts to balance bikes and tractors among other products; and recreational Pontoon Boats. It is also focused on developing new product lines, such as electric vehicle chargers, and electric Pontoon Boats. In addition to distributing its products, it intends to provide unparalleled customer service, which includes over 600 motor vehicles and 5,500 marine third-party service providers across the United States, 24-hour customer support and an approximately 40,000 square foot parts facility. Its products are sold directly by it in the e-commerce marketplace and through a network of dealerships, distributors, and chain stores. Its products are designed to serve and market towards recreational users.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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