Marriott Reaches 100 Signed Agreements for City Express by Marriott, Expanding Midscale Hotel Market
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 17 2025
0mins
Should l Buy MAR?
Source: PRnewswire
- Strong Market Demand: Marriott International has signed 100 agreements for City Express by Marriott in the U.S. and Canada, reflecting robust demand in the midscale hotel sector, which is expected to further drive the company's midscale portfolio expansion.
- Rapid Expansion: With six new properties opened in 2025 and four more planned by year-end, Marriott demonstrates its ability to swiftly respond to market needs, enhancing its competitiveness in the midscale hotel space.
- Global Strategic Positioning: Marriott plans to introduce the City Express brand in the Asia Pacific region (excluding China), with two new properties set to open in Osaka, Japan, further extending its global market reach.
- Enhanced Brand Value: City Express by Marriott offers efficient and reliable stays for value-conscious travelers, drawing new guests into Marriott's loyalty program, Marriott Bonvoy, thereby increasing the brand's market appeal and customer loyalty.
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Analyst Views on MAR
Wall Street analysts forecast MAR stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for MAR is 314.26 USD with a low forecast of 269.70 USD and a high forecast of 370.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
14 Analyst Rating
8 Buy
6 Hold
0 Sell
Moderate Buy
Current: 333.240
Low
269.70
Averages
314.26
High
370.00
Current: 333.240
Low
269.70
Averages
314.26
High
370.00
About MAR
Marriott International, Inc. is an operator, franchisor, and licensor of hotel, residential, timeshare, and other lodging properties under various brand names. Its segments include U.S. and Canada, Europe, Middle East, and Africa (EMEA), Greater China, Asia Pacific, excluding China. Its brand portfolio offers a range of brands and lodging offerings in hospitality. Its brands are categorized by style of offering: Classic and Distinctive. The classic brands offer time-honored hospitality for the modern traveler. The distinctive brands offer memorable experiences with a perspective, each of which it groups into four tiers: Luxury, Premium, Select, and Midscale. Its hotel brands include JW Marriott, The Ritz-Carlton, The Luxury Collection, W Hotels, Marriott Hotels, Sheraton, Delta Hotels by Marriott, Marriott Executive Apartments, Courtyard, SpringHill Suites, TownePlace, City Express, Four Points Flex by Sheraton, citizenM, and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Revenue Expectations: The anticipated revenue for Q4 is $6.67 billion, representing a 3.7% year-over-year increase, showcasing Marriott's ongoing growth potential in the market despite economic fluctuations.
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- Estimate Revision Dynamics: In the last three months, EPS estimates have seen 3 upward revisions and 12 downward revisions, while revenue estimates have experienced 4 upward revisions and 9 downward revisions, indicating analyst divergence and market uncertainty regarding future performance.
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- Earnings Release Date: Marriott International is set to release its fourth-quarter earnings before the market opens on February 10, with analysts projecting earnings per share of $2.62, an increase from $2.45 in the same quarter last year, indicating ongoing improvement in profitability.
- Revenue Expectations: According to Benzinga Pro, the consensus estimate for quarterly revenue is $6.67 billion, up from $6.43 billion a year ago, reflecting the company's robust performance and growth potential in the hospitality sector.
- Room Growth Forecast: Marriott recently reported a projected net rooms growth of 4.3% by 2025, highlighting its proactive strategy in expanding global operations and increasing market share.
- Stock Price Movement: Despite a 0.6% decline in Marriott's stock price to close at $331.21 on Monday, analysts maintain an optimistic outlook on its future performance, which may attract investor interest.
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- Monday.com and Pagaya Reports: On Monday, work management SaaS provider Monday.com and fintech company Pagaya released their earnings before the market opened, with expectations that their results will reflect broader industry trends.
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