Lee Enterprises Partners with Hudl to Expand High School Sports Coverage
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 09 2026
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Should l Buy LEE?
Lee Enterprises and Hudl announced a new content partnership that significantly expands access to high school sports coverage across Lee's nationwide network of trusted local news brands, marking one of the largest collaborations in local sports media. Through this partnership, the two companies will work to bring high-quality high school sports video and storytelling across Lee Enterprises' 72 markets, reaching millions of local sports fans, families, coaches, and student athletes. Together, Lee and Hudl will connect communities to the moments, teams, and athletes that matter most - at a scale unmatched in local sports coverage.
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About LEE
Lee Enterprises, Incorporated is a subscription and advertising platform and a provider of local news and information, with daily newspapers, digital products and nearly 350 weekly and specialty publications serving 73 markets in 26 states. The Company offers a range of subscription options, including digital-only subscriptions, full-access subscriptions, and single-copy sales. Its diverse portfolio includes digital subscription platforms, daily, weekly, and monthly newspapers, and niche products. These products are accessible in both digital and print formats. It provides comprehensive advertising and marketing services to local, regional, and national businesses. Its digital-only subscriptions segment offers access to its content exclusively through digital platforms. Its full-access subscriptions provide comprehensive access to its content across multiple platforms, including print editions (delivered or available for pickup), Websites, smartphone and tablet apps, and e-editions.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Recent Commentary: Money managers, research firms, and market newsletter writers have issued a commentary that has been edited by Barron's.
- Market Insights: The commentary provides insights and perspectives on current market trends and investment strategies.
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- Strong Financial Performance: Lee Enterprises reported a 61% year-over-year increase in Q1 adjusted EBITDA to $12 million, reflecting consistent execution across core operations and disciplined cost management, thereby enhancing the company's competitive edge in digital transformation.
- Capital Structure Improvement: The completion of a $50 million equity investment significantly strengthens the balance sheet and liquidity, which is expected to support future deleveraging and drive long-term growth.
- Digital Revenue Target: The company aims to achieve $450 million in digital revenue by 2030, with nearly $300 million generated in the past 12 months, indicating that digital operations have become the primary economic engine of the company, highlighting its strategic importance.
- Cash Flow Improvement from Interest Rate Reduction: The reduction of the interest rate on $455 million in debt from 9% to 5% is expected to save $18 million annually over five years, providing flexibility for investment in core business and driving digital growth.
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- Reduced Loss: Lee Enterprises reported a preliminary first-quarter loss of $5.61 million, significantly down from a loss of $16.75 million in the prior year, indicating improvements in cost management that may boost investor confidence.
- Improved Loss Per Share: The loss per share improved from $2.80 to $0.92, demonstrating progress in profitability that could attract more investor interest in the company's future performance.
- Adjusted EBITDA Growth: Adjusted EBITDA increased to $12.28 million from $7.61 million, reflecting enhanced operational efficiency, which is expected to positively impact future financial performance.
- Revenue Decline: Total operating revenue fell to $130.06 million from $144.56 million; however, the company projects mid-single-digit growth in adjusted EBITDA for fiscal 2026, indicating management's optimistic outlook for future performance.
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- Net Loss Overview: Lee Enterprises reported a net loss of $5 million in Q1, indicating financial pressure amid declining revenues, although adjusted EBITDA of $12 million, up $5 million year-over-year, suggests some success in cost management.
- Revenue Decline: Total revenue for the quarter was $130 million, a 10.1% year-over-year decrease, reflecting ongoing weakness in traditional advertising revenue, which could negatively impact future cash flow and investment capacity.
- Digital Revenue Growth: Digital revenue reached $70 million, accounting for 54% of total operating revenue, with revenue from digital-only subscribers at $23 million, a 5% increase from the previous year, indicating initial success in the company's digital transformation efforts that may lay the groundwork for future growth.
- Future Outlook: Lee Enterprises aims to achieve $450 million in digital revenue by 2030, alongside digital margin expansion and a $50 million rights offering, demonstrating the company's long-term strategic intent in digital transformation and market competitiveness.
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- Expanded Collaboration: Lee Enterprises and Hudl have formed a new content partnership that significantly enhances high school sports coverage across 72 markets, expected to reach millions of local sports fans and strengthen community connections.
- Free Access to Content: The partnership aims to provide free access to high-quality high school sports videos and storytelling, reflecting the pride and passion of schools and teams, further solidifying Lee's authoritative role in local communities.
- Strengthened Community Connection: Hudl's deep relationships with schools and coaches, combined with Lee's local media influence, allow for broader dissemination of highlight moments and community-driven stories, enhancing athlete recognition.
- Advertising Partnership Opportunities: Lee's Chief Revenue Officer stated that this collaboration is not just about highlights but also about how high school sports shape youth and unite communities, providing advertising partners with opportunities to engage in this impactful narrative.
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