Latin America Media Market to Reach $65 Billion by 2026 with 10.7% Growth
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 21 2026
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Source: Businesswire
- Market Growth Potential: According to Omdia data, the Latin American media market is projected to reach $65 billion by 2026, with a year-on-year growth rate of 10.7%, significantly outpacing the US's 6.9% growth, highlighting the region's rapid rise in the global media landscape.
- Online Video Driving Growth: The expansion in LATAM is primarily driven by online video and advertising-led models, with Brazil and Mexico showing FAST service usage rates of 53% and 40%, respectively, indicating strong consumer demand for new media formats.
- Rise of Microdramas: Microdramas are expected to generate $14 billion globally by 2026, with $3 billion coming from outside China, as their low production costs and high engagement make them a core driver of mobile video consumption, threatening traditional streaming platforms' market share.
- Advertising as Growth Engine: By 2025, $42 billion of global online video expansion is attributed to ad-driven models, indicating a rapid transformation in the LATAM market where advertising strategies become a key growth engine in the media ecosystem.
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Analyst Views on TTGT
Wall Street analysts forecast TTGT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for TTGT is 11.67 USD with a low forecast of 10.00 USD and a high forecast of 15.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
3 Analyst Rating
3 Buy
0 Hold
0 Sell
Strong Buy
Current: 5.400
Low
10.00
Averages
11.67
High
15.00
Current: 5.400
Low
10.00
Averages
11.67
High
15.00
About TTGT
TechTarget, Inc., which also refers to itself as Informa TechTarget, is a business-to-business (B2B) growth accelerator that informs, influences and connects the world’s technology buyers and sellers, helping accelerate growth from R&D to return on investment (ROI). It has scale in permissioned B2B first-party data and a unique end-to-end portfolio of data-driven solutions that services the full B2B product lifecycle, from R&D to ROI: from strategy, messaging and content development to in-market activation via brand, demand generation, purchase intent data and sales enablement. In intelligence and advisory, it offers expert analyst, data-driven intelligence products and advisory services to product managers, corporate strategists and the C-suite, challenging market strategies and sharpening product roadmaps. In brand and content, it provides expert editorial, data-driven brand products and content marketing services for brand marketers, product marketers and content marketers.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
TechTarget Schedules Q4 and Full-Year 2025 Earnings Call
- Earnings Release Schedule: TechTarget will release its Q4 and full-year financial results for 2025 after market close on March 11, 2026, highlighting the company's growth potential in the B2B technology sector.
- Call Timing and Participation: CEO Gary Nugent and CFO Dan Noreck will host a conference call at 5:00 p.m. ET on the same day, allowing investors to access financial results via the company's website and engage in discussions.
- Global Dial-In Information: The conference offers dial-in options for multiple countries, including toll-free numbers for the U.S. and U.K., ensuring global investor participation and enhancing company transparency and investor relations.
- Replay Information: A replay of the conference call will be available starting one hour after the call until April 10, 2026, allowing investors who missed the live event to access key information, further strengthening communication between the company and its investors.
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