Kroger Launches 24 New Protein Products to Support Healthy Habits
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 16h ago
0mins
Source: PRnewswire
- Product Line Expansion: Kroger adds 24 affordable, flavor-forward Simple Truth™ Protein products this month, expanding the line to over 110 offerings designed to meet customers' health and nutrition goals.
- Customer Demand Response: Ann Reed, Kroger's Group Vice President, states that as customers focus on wellness goals in the new year, they seek high-quality, budget-friendly options, which the new protein products effectively address.
- All-Day Nutrition: The newly expanded Simple Truth™ Protein products are designed for any time of day or occasion, from satisfying breakfasts to post-workout snacks, helping customers stay fuller longer and enhancing their overall dietary experience.
- Corporate Mission: Kroger is committed to its purpose of “Feeding the Human Spirit,” serving over 11 million customers daily through more than 400,000 associates, promoting healthy eating and sustainability.
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Analyst Views on KR
Wall Street analysts forecast KR stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for KR is 75.00 USD with a low forecast of 68.00 USD and a high forecast of 85.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
15 Analyst Rating
9 Buy
6 Hold
0 Sell
Moderate Buy
Current: 61.820
Low
68.00
Averages
75.00
High
85.00
Current: 61.820
Low
68.00
Averages
75.00
High
85.00
About KR
The Kroger Co. is a food and drug retailer. The Company operates supermarkets, multi-department stores and fulfillment centers throughout the United States. It operates approximately 2,731 supermarkets, 2,273 pharmacies and 1,702 fuel centers in over 35 states and the District of Columbia while also operating online through a digital ecosystem to offer customers an omnichannel shopping experience. The Company also manufactures and processes food for sale in its supermarkets and online. It offers Pickup and Harris Teeter ExpressLane personalized, order online, pick-up at the store services at approximately 2,412 of its supermarkets and provides delivery, which allows it to offer digital solutions to substantially all of its customers. Its delivery solutions include orders delivered to customers at retail store locations, customer fulfillment centers and orders placed through third-party platforms. The Company also offers customer-facing apps and interfaces.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Kroger Launches 24 New Protein Products to Support Healthy Habits
- Product Line Expansion: Kroger adds 24 affordable, flavor-forward Simple Truth™ Protein products this month, expanding the line to over 110 offerings designed to meet customers' health and nutrition goals.
- Customer Demand Response: Ann Reed, Kroger's Group Vice President, states that as customers focus on wellness goals in the new year, they seek high-quality, budget-friendly options, which the new protein products effectively address.
- All-Day Nutrition: The newly expanded Simple Truth™ Protein products are designed for any time of day or occasion, from satisfying breakfasts to post-workout snacks, helping customers stay fuller longer and enhancing their overall dietary experience.
- Corporate Mission: Kroger is committed to its purpose of “Feeding the Human Spirit,” serving over 11 million customers daily through more than 400,000 associates, promoting healthy eating and sustainability.

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Kroger Launches New Protein Product Line
- Product Line Expansion: Kroger has added 24 new Simple Truth™ protein products this month, bringing the total to over 110 offerings, aimed at meeting consumer demand for healthy protein and supporting their nutrition goals.
- High-Protein Breakfast Option: The newly launched Simple Truth™ High Protein Cereal contains 14g of protein and 6g of fiber per serving, making it an ideal choice for consumers to start their day healthily while enhancing satiety.
- Convenient Snack Options: The Simple Truth™ Beef Sticks, made from 100% grass-fed beef, provide 9g of protein per serving, catering to consumers' need for healthy snacks on-the-go in a fast-paced lifestyle.
- Hydration and Muscle Health: The new Simple Truth™ Protein + Electrolyte Water Enhancers offer 9g of protein per serving, supporting daily hydration and muscle health without artificial sweeteners, aligning with health-conscious consumer trends.

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