Klaviyo Reports $3.8B in BFCM Sales, 27% YoY Growth in Customer Engagement
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 02 2025
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Source: Newsfilter
- Sales Breakthrough: Klaviyo achieved over $3.8 billion in Klaviyo Attributed Value (KAV) during the BFCM period, reflecting a 27% year-over-year growth, showcasing the powerful impact of brand loyalty and AI-driven personalization.
- Customer Engagement Surge: Nearly 20,000 customers recorded their best sales day ever during BFCM, indicating that brands successfully attracted more consumers through personalized experiences and loyalty strategies.
- Changing Consumer Trends: Despite a 10% year-over-year decline in discount rates, consumer spending rose by 11%, demonstrating the success of brands in driving sales growth through personalized services.
- AI-Driven Shopping Experience: The use of AI-powered product recommendations surged by 45%, enabling brands to effectively meet consumer needs and achieve a 71% increase in revenue from those messages.
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Analyst Views on KVYO
Wall Street analysts forecast KVYO stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for KVYO is 42.40 USD with a low forecast of 35.00 USD and a high forecast of 46.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
17 Analyst Rating
17 Buy
0 Hold
0 Sell
Strong Buy
Current: 25.730
Low
35.00
Averages
42.40
High
46.00
Current: 25.730
Low
35.00
Averages
42.40
High
46.00
About KVYO
Klaviyo, Inc. provides a customer relationship management (CRM) platform for business-to-consumer (B2C) brands. The Company, through its built-in data platform and artificial intelligence (AI) insights, combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers. The Company’s marketing automation solution allows customers to orchestrate campaigns across multiple marketing channels including email, short message service and mobile push. Its platform solutions include Klaviyo B2C CRM, Klaviyo Marketing, Klaviyo Service, Klaviyo Analytics, Klaviyo Data Platform, and Klaviyo AI. The Klaviyo B2C CRM is a platform built for consumer brands. Its platform serves businesses of all sizes, across industries and geographies. Its platform solution also includes Gatsby, a social automation product that helps brands convert engagement over social channels into owned customer relationships.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Klaviyo Launches ChatGPT App for Marketers
- New App Launch: Klaviyo announced the release of a new app integrated with OpenAI's ChatGPT, initially focusing on reporting, with plans for additional features to enhance marketing organizations' efficiency.
- Stock Price Reaction: Klaviyo's shares rose 1% in midday trading, reflecting positive market sentiment towards the new app, which may drive further growth in the marketing technology sector.
- Marketing Transformation: Co-founder and CEO Andrew Bialecki stated that the app will enable marketers to create, review, or prep campaigns directly within ChatGPT, streamlining workflows and enhancing decision-making efficiency.
- Strategic Significance: The app's launch marks a significant step for Klaviyo in integrating data with action, aiming to provide marketers with real-time customer insights and reduce reliance on separate dashboards, thereby boosting the company's competitiveness in the rapidly evolving AI market.
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Klaviyo Launches ChatGPT App for Marketers
- AI Integration Innovation: Klaviyo's new app in ChatGPT allows marketers to access Klaviyo data in real-time, thereby accelerating decision-making processes and enhancing marketing efficiency.
- Real-Time Insight Capability: By simply tagging @Klaviyo, users can quickly obtain deep analyses on campaign performance, revenue fluctuations, and customer behavior, significantly reducing data processing complexity.
- Future Workflow Expansion: The current version focuses on reporting, with future iterations set to support a broader range of marketing workflows, such as creating and reviewing campaigns directly within ChatGPT, further enhancing user experience.
- Market Leadership Position: Klaviyo's AI-driven platform serves over 183,000 brands, combining marketing automation and analytics to help businesses deliver personalized customer experiences and drive revenue growth.
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