Klaviyo Launches New App in ChatGPT
Klaviyo announced the launch of the Klaviyo app in ChatGPT, calling it "a new integration that gives marketers instant access to their Klaviyo data right inside ChatGPT." The company stated: "Today's version of the Klaviyo app in ChatGPT centers on reporting but future iterations will expand the experience to support a broader range of marketing workflows." Andrew Bialecki, Co-Founder and Co-CEO, added: "When OpenAI introduced apps, it unlocked a new kind of software experience -- one where tools can live directly where people already think and work. For marketers, that means they can harness their data wherever their ideas happen. Our new app in ChatGPT is an important step in the direction of bringing decision making together with data and action. It's built for how marketers work in this new world and sets a foundation for even deeper capabilities, from campaign creation to real-time customer insights that don't require separate dashboards or interfaces."
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Klaviyo Launches ChatGPT App for Marketers
- New App Launch: Klaviyo announced the release of a new app integrated with OpenAI's ChatGPT, initially focusing on reporting, with plans for additional features to enhance marketing organizations' efficiency.
- Stock Price Reaction: Klaviyo's shares rose 1% in midday trading, reflecting positive market sentiment towards the new app, which may drive further growth in the marketing technology sector.
- Marketing Transformation: Co-founder and CEO Andrew Bialecki stated that the app will enable marketers to create, review, or prep campaigns directly within ChatGPT, streamlining workflows and enhancing decision-making efficiency.
- Strategic Significance: The app's launch marks a significant step for Klaviyo in integrating data with action, aiming to provide marketers with real-time customer insights and reduce reliance on separate dashboards, thereby boosting the company's competitiveness in the rapidly evolving AI market.

Klaviyo Launches ChatGPT App for Marketers
- AI Integration Innovation: Klaviyo's new app in ChatGPT allows marketers to access Klaviyo data in real-time, thereby accelerating decision-making processes and enhancing marketing efficiency.
- Real-Time Insight Capability: By simply tagging @Klaviyo, users can quickly obtain deep analyses on campaign performance, revenue fluctuations, and customer behavior, significantly reducing data processing complexity.
- Future Workflow Expansion: The current version focuses on reporting, with future iterations set to support a broader range of marketing workflows, such as creating and reviewing campaigns directly within ChatGPT, further enhancing user experience.
- Market Leadership Position: Klaviyo's AI-driven platform serves over 183,000 brands, combining marketing automation and analytics to help businesses deliver personalized customer experiences and drive revenue growth.









