KFC Launches Weekly Sunday Deals, Offering Up to 20% Savings on Family Meals
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 14 2026
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Source: Newsfilter
- Sunday Reinvention: KFC's launch of 'Sundays by KFC' aims to transform Sundays into a comfort-first ritual, encouraging consumers to end their weekends with a more relaxed mindset, thereby enhancing brand loyalty.
- Digital Offers: Weekly Sunday deals available through the KFC app include $5 off a 6-Piece Chicken Deal on January 18 and $15 off a 12-Piece Bucket on January 25, targeting families and football watchers, which is expected to significantly boost sales.
- Market Research Insight: According to a OnePoll survey, 58% of Americans feel guilty about breaking New Year's food goals, while 28% view Sundays as a time for relaxation and indulgence, making KFC's initiative resonate well with consumer psychology and increasing engagement.
- Flexible Dining Experience: KFC aims to redefine Sundays from a 'cheat day' to a day of genuine comfort and value, which is expected to attract more consumers to choose KFC for weekend meals, further solidifying its market position.
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Analyst Views on YUM
Wall Street analysts forecast YUM stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for YUM is 164.33 USD with a low forecast of 145.00 USD and a high forecast of 185.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
21 Analyst Rating
7 Buy
14 Hold
0 Sell
Moderate Buy
Current: 153.880
Low
145.00
Averages
164.33
High
185.00
Current: 153.880
Low
145.00
Averages
164.33
High
185.00
About YUM
YUM! Brands, Inc. and its subsidiaries franchise or operate a system of approximately 61,000 restaurants in 155 countries and territories under the concepts of KFC, Taco Bell, Pizza Hut and The Habit Burger Grill. It consists of four operating segments: The KFC Division, which includes its worldwide operations of the KFC concept; The Taco Bell Division, which includes its worldwide operations of the Taco Bell concept; The Pizza Hut Division, which includes its worldwide operations of the Pizza Hut concept; and The Habit Burger Grill Division, which includes its worldwide operations of the Habit Burger Grill concept. It develops, operates, or franchises a system of both traditional and non-traditional restaurants. KFC restaurants offer fried and non-fried chicken products. Taco Bell offers Mexican-style food products. Pizza Hut specializes in the sale of ready-to-eat pizza products. The Habit Burger Grill offers chargrilled burgers and sandwiches made-to-order over an open flame.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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