KFC Launches 'Sundays by KFC' with Weekly Offers to Enhance Weekend Experience
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 14 2026
0mins
Source: PRnewswire
- Launch of Comfort Meals: KFC has launched 'Sundays by KFC' nationwide, aiming to redefine Sunday dining experiences with weekly app-based offers that encourage consumers to look forward to the end of the weekend.
- Market Research Insights: A survey by OnePoll reveals that 58% of Americans feel guilty about breaking New Year's food goals, while 28% view Sundays as a time for relaxation and indulgence, indicating that KFC's strategy aligns with consumer psychology.
- Flexible Offer Strategy: 'Sundays by KFC' will provide a variety of options from individual meals to family shareable buckets, catering to diverse consumer needs without forcing them to choose between indulgence and value.
- Upcoming Promotions: KFC plans to introduce special offers during the upcoming Super Bowl, with exclusive discounts available through the KFC app and website, further enhancing the brand's market appeal and customer loyalty.
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Analyst Views on YUM
Wall Street analysts forecast YUM stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for YUM is 164.33 USD with a low forecast of 145.00 USD and a high forecast of 185.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
21 Analyst Rating
7 Buy
14 Hold
0 Sell
Moderate Buy
Current: 153.880
Low
145.00
Averages
164.33
High
185.00
Current: 153.880
Low
145.00
Averages
164.33
High
185.00
About YUM
YUM! Brands, Inc. and its subsidiaries franchise or operate a system of approximately 61,000 restaurants in 155 countries and territories under the concepts of KFC, Taco Bell, Pizza Hut and The Habit Burger Grill. It consists of four operating segments: The KFC Division, which includes its worldwide operations of the KFC concept; The Taco Bell Division, which includes its worldwide operations of the Taco Bell concept; The Pizza Hut Division, which includes its worldwide operations of the Pizza Hut concept; and The Habit Burger Grill Division, which includes its worldwide operations of the Habit Burger Grill concept. It develops, operates, or franchises a system of both traditional and non-traditional restaurants. KFC restaurants offer fried and non-fried chicken products. Taco Bell offers Mexican-style food products. Pizza Hut specializes in the sale of ready-to-eat pizza products. The Habit Burger Grill offers chargrilled burgers and sandwiches made-to-order over an open flame.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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