Jeffs' Brands Subsidiary Signs Non-Exclusive Reseller Agreement with SeeTrue
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 13 hours ago
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Should l Buy JFBR?
Jeffs' Brands recently announced that its wholly-owned subsidiary, KeepZone AI, has entered into a non-exclusive reseller agreement with SeeTrue. Under the terms of the Agreement, KeepZone AI was appointed as a non-exclusive reseller of SeeTrue's innovative threat detection solution in Mexico, with a focus on critical infrastructure, urban security, and military/defense segments. The Agreement includes the FIFA World Cup 2026 in Mexico City as an identified program opportunity, subject to the parties entering into a definitive commercial agreement with the relevant end user, where advanced screening technology is essential for enhancing public safety and protecting high-profile events. SeeTrue's solution leverages cutting-edge AI to automate threat detection in screening processes, providing efficient, reliable, and scalable security measures for government entities and critical assets.
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About JFBR
Jeffs Brands Ltd is an Isrel-based company engaged primarily in the e-commerce sector. The Company provides various services, such as management, operation and logistics, marketing and financial services to the Company's subsidiaries that operate online stores. The Company's subsidiaries focus on the sale of various consumer products on Amazon. The Company operates through wholly owned subsidiaries, held directly or indirectly, such as Top Rank, Fort, Smart Repair Pro, Pure Logistics, Jeffs’ Brands Holdings and Fort Products LLC. The Company utilize internal methodologies to analyze sales data and patterns in order to identify existing stores, niches and products that have the potential for development and growth, and for maximizing sales of existing products.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Jeffs' Brands Partners with SeeTrue for AI Threat Detection in Mexico
- Partnership Agreement: Jeffs' Brands' wholly owned subsidiary KeepZone AI has entered into a non-exclusive reseller agreement with SeeTrue to market AI-based threat detection solutions in Mexico, marking a strategic expansion into security technology.
- Market Application Areas: Under the agreement, KeepZone AI will resell SeeTrue's automated threat detection technology for critical infrastructure, urban security, and military and defense sectors, showcasing its potential in diversified markets.
- 2026 World Cup Opportunity: The companies have identified the 2026 FIFA World Cup in Mexico City as a potential program opportunity, although a definitive commercial agreement with the relevant end user is required, this goal provides a significant growth opportunity for the company.
- Government-Related Market Focus: KeepZone AI will initially target government-related opportunities to market, demonstrate, and resell licenses of the solution, further solidifying its market position in public safety.
See More
Jeffs' Brands Partners with SeeTrue to Enhance Security for FIFA World Cup 2026
- Security Technology Partnership: Jeffs' Brands' wholly-owned subsidiary, KeepZone AI, has signed a non-exclusive reseller agreement with SeeTrue, focusing on critical infrastructure and urban security in Mexico, aiming to provide advanced threat detection solutions for the 2026 FIFA World Cup, thereby enhancing public safety.
- Market Potential: The agreement grants KeepZone AI the rights to market SeeTrue's innovative technology in Mexico, particularly in government-related projects, which is expected to meet the growing security demands and drive the company's growth in the global security market.
- Technological Advantage: SeeTrue's AI-driven solutions automate threat detection, improving the efficiency and reliability of security screening, which is anticipated to provide robust support to government and defense clients in combating evolving security threats.
- Strategic Positioning: By collaborating with SeeTrue, KeepZone AI further solidifies its position as a provider of innovative security solutions, particularly in the context of large-scale international events like the 2026 FIFA World Cup, highlighting its strategic significance in the global security sector.
See More
Jeffs' Brands Expands Security Tech Partnership
- Strategic Partnership Expansion: Jeffs' Brands' subsidiary KeepZone AI has expanded its distribution agreement with Scanary Ltd. to include a new territory in Asia, building on an initial agreement covering Canada, Germany, and the UAE, indicating the company's proactive approach in the global security market.
- Significant Technological Edge: Scanary's AI-powered 3D imaging and electromagnetic threat detection technology can screen up to 25,000 people per hour, quickly identifying threats like guns and explosives, thereby enhancing safety in public venues such as airports and stadiums.
- Massive Market Potential: This expansion not only strengthens Jeffs' Brands' competitive position in the global security market but also leverages its data-driven operational model to capture opportunities in this rapidly growing sector, which is expected to drive future revenue growth.
- Positive Future Outlook: Through its collaboration with Scanary, Jeffs' Brands demonstrates its strategic positioning in the global security ecosystem, which is anticipated to further enhance the company's penetration into new markets and technology applications, improving overall business performance.
See More
Jeffs' Brands Enters Exclusive Agreement for Underwater Security Solutions in Mexico
- Exclusive Agreement: Jeffs' Brands' subsidiary KeepZone has signed an exclusive reseller agreement with a global leader in underwater domain awareness, aiming to enhance Mexico's maritime security operations against underwater drug smuggling, which is expected to significantly improve the country's preventive capabilities.
- Market Entry Strategy: KeepZone will introduce advanced underwater security solutions, including hostile submarine detection and unmanned underwater vehicle identification, assisting Mexican government agencies and energy operators in addressing the escalating underwater crime threats, thereby enhancing national security and infrastructure protection.
- Technological Deployment Advantage: By deploying anti-submarine capabilities and underwater protection technologies, KeepZone aims to fill critical security gaps that traditional surveillance cannot cover, which is expected to bolster Mexico's ability to combat underwater smuggling and protect offshore assets.
- Industry Growth Potential: Through this agreement, Jeffs' Brands further expands its footprint in the global homeland security market, leveraging data-driven operations to capitalize on significant growth opportunities in the sector, thereby enhancing the company's competitiveness within the industry.
See More
Jeffs' Brands Partners with AeroIntegral for C-UAS in Mexico
- Reseller Agreement: Jeffs' Brands' subsidiary KeepZone has signed a reseller agreement with AeroIntegral, allowing them to promote counter-unmanned aerial systems in Mexico, aiming to enhance the company's influence in the Latin American market amid rising drone threats.
- Growing Market Demand: AeroIntegral's CEO Jose' Miguel Martínez Barrera highlighted a clear increase in demand for effective counter-drone protection in Mexico, indicating that this partnership will provide advanced solutions to organizations seeking to secure their airspace and critical assets.
- Technical Support and Training: Under the agreement, AeroIntegral will collaborate closely with KeepZone to provide local sales support, customer engagement, system integration, and training services, ensuring effective deployment and usage of the counter-drone systems to enhance customer satisfaction.
- Strategic Expansion Plan: This reseller agreement continues KeepZone's efforts to expand its reseller network in Mexico, marking a strategic transformation for the company in the global security market, aiming to leverage data-driven operations to capture growth opportunities.
See More
Jeffs' Brands (JFBR) Partners with Beesense to Expand North American Security Market
- Strategic Partnership: Jeffs' Brands' subsidiary KeepZone AI has signed a non-exclusive reseller agreement with Israeli firm Beesense to expand its market presence in Canada and Mexico, enhancing the company's influence in the North American defense and security sectors.
- Product Promotion Plan: Under the agreement, KeepZone will promote and sell Beesense's Firefly, Mantis, and BEE series products, which provide real-time intelligence, surveillance, and reconnaissance capabilities to meet the growing security demands.
- Tech-Driven Growth: KeepZone CEO Alon Dayan stated that this collaboration not only solidifies the company's position in the defense and security space but also leverages its AI expertise to deliver enhanced value to end-users, supporting Jeffs' Brands' vision for diversified, tech-forward growth.
- Market Potential: Through this partnership, Jeffs' Brands aims to capitalize on the significant growth potential of the global homeland security market by providing comprehensive, multi-layered security ecosystems, further driving the company's long-term development strategy.
See More
Jeffs' Brands Partners with SeeTrue for AI Threat Detection in Mexico
- Partnership Agreement: Jeffs' Brands' wholly owned subsidiary KeepZone AI has entered into a non-exclusive reseller agreement with SeeTrue to market AI-based threat detection solutions in Mexico, marking a strategic expansion into security technology.
- Market Application Areas: Under the agreement, KeepZone AI will resell SeeTrue's automated threat detection technology for critical infrastructure, urban security, and military and defense sectors, showcasing its potential in diversified markets.
- 2026 World Cup Opportunity: The companies have identified the 2026 FIFA World Cup in Mexico City as a potential program opportunity, although a definitive commercial agreement with the relevant end user is required, this goal provides a significant growth opportunity for the company.
- Government-Related Market Focus: KeepZone AI will initially target government-related opportunities to market, demonstrate, and resell licenses of the solution, further solidifying its market position in public safety.
See More
Jeffs' Brands Partners with SeeTrue to Enhance Security for FIFA World Cup 2026
- Security Technology Partnership: Jeffs' Brands' wholly-owned subsidiary, KeepZone AI, has signed a non-exclusive reseller agreement with SeeTrue, focusing on critical infrastructure and urban security in Mexico, aiming to provide advanced threat detection solutions for the 2026 FIFA World Cup, thereby enhancing public safety.
- Market Potential: The agreement grants KeepZone AI the rights to market SeeTrue's innovative technology in Mexico, particularly in government-related projects, which is expected to meet the growing security demands and drive the company's growth in the global security market.
- Technological Advantage: SeeTrue's AI-driven solutions automate threat detection, improving the efficiency and reliability of security screening, which is anticipated to provide robust support to government and defense clients in combating evolving security threats.
- Strategic Positioning: By collaborating with SeeTrue, KeepZone AI further solidifies its position as a provider of innovative security solutions, particularly in the context of large-scale international events like the 2026 FIFA World Cup, highlighting its strategic significance in the global security sector.
See More
Jeffs' Brands Expands Security Tech Partnership
- Strategic Partnership Expansion: Jeffs' Brands' subsidiary KeepZone AI has expanded its distribution agreement with Scanary Ltd. to include a new territory in Asia, building on an initial agreement covering Canada, Germany, and the UAE, indicating the company's proactive approach in the global security market.
- Significant Technological Edge: Scanary's AI-powered 3D imaging and electromagnetic threat detection technology can screen up to 25,000 people per hour, quickly identifying threats like guns and explosives, thereby enhancing safety in public venues such as airports and stadiums.
- Massive Market Potential: This expansion not only strengthens Jeffs' Brands' competitive position in the global security market but also leverages its data-driven operational model to capture opportunities in this rapidly growing sector, which is expected to drive future revenue growth.
- Positive Future Outlook: Through its collaboration with Scanary, Jeffs' Brands demonstrates its strategic positioning in the global security ecosystem, which is anticipated to further enhance the company's penetration into new markets and technology applications, improving overall business performance.
See More
Jeffs' Brands Enters Exclusive Agreement for Underwater Security Solutions in Mexico
- Exclusive Agreement: Jeffs' Brands' subsidiary KeepZone has signed an exclusive reseller agreement with a global leader in underwater domain awareness, aiming to enhance Mexico's maritime security operations against underwater drug smuggling, which is expected to significantly improve the country's preventive capabilities.
- Market Entry Strategy: KeepZone will introduce advanced underwater security solutions, including hostile submarine detection and unmanned underwater vehicle identification, assisting Mexican government agencies and energy operators in addressing the escalating underwater crime threats, thereby enhancing national security and infrastructure protection.
- Technological Deployment Advantage: By deploying anti-submarine capabilities and underwater protection technologies, KeepZone aims to fill critical security gaps that traditional surveillance cannot cover, which is expected to bolster Mexico's ability to combat underwater smuggling and protect offshore assets.
- Industry Growth Potential: Through this agreement, Jeffs' Brands further expands its footprint in the global homeland security market, leveraging data-driven operations to capitalize on significant growth opportunities in the sector, thereby enhancing the company's competitiveness within the industry.
See More
Jeffs' Brands Partners with AeroIntegral for C-UAS in Mexico
- Reseller Agreement: Jeffs' Brands' subsidiary KeepZone has signed a reseller agreement with AeroIntegral, allowing them to promote counter-unmanned aerial systems in Mexico, aiming to enhance the company's influence in the Latin American market amid rising drone threats.
- Growing Market Demand: AeroIntegral's CEO Jose' Miguel Martínez Barrera highlighted a clear increase in demand for effective counter-drone protection in Mexico, indicating that this partnership will provide advanced solutions to organizations seeking to secure their airspace and critical assets.
- Technical Support and Training: Under the agreement, AeroIntegral will collaborate closely with KeepZone to provide local sales support, customer engagement, system integration, and training services, ensuring effective deployment and usage of the counter-drone systems to enhance customer satisfaction.
- Strategic Expansion Plan: This reseller agreement continues KeepZone's efforts to expand its reseller network in Mexico, marking a strategic transformation for the company in the global security market, aiming to leverage data-driven operations to capture growth opportunities.
See More
Jeffs' Brands (JFBR) Partners with Beesense to Expand North American Security Market
- Strategic Partnership: Jeffs' Brands' subsidiary KeepZone AI has signed a non-exclusive reseller agreement with Israeli firm Beesense to expand its market presence in Canada and Mexico, enhancing the company's influence in the North American defense and security sectors.
- Product Promotion Plan: Under the agreement, KeepZone will promote and sell Beesense's Firefly, Mantis, and BEE series products, which provide real-time intelligence, surveillance, and reconnaissance capabilities to meet the growing security demands.
- Tech-Driven Growth: KeepZone CEO Alon Dayan stated that this collaboration not only solidifies the company's position in the defense and security space but also leverages its AI expertise to deliver enhanced value to end-users, supporting Jeffs' Brands' vision for diversified, tech-forward growth.
- Market Potential: Through this partnership, Jeffs' Brands aims to capitalize on the significant growth potential of the global homeland security market by providing comprehensive, multi-layered security ecosystems, further driving the company's long-term development strategy.
See More
