Jeffs’ Brands Subsidiary Signs Exclusive Agreement to Market Anti-Drone Systems in Mexico
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 20 2026
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Source: Benzinga
- Market Reaction: Jeffs’ Brands shares fell 25.74% to $0.95 on Tuesday, reflecting investor confidence issues amid a broader market decline with the Nasdaq and S&P 500 both down over 1%.
- Exclusive Agreement Signed: KeepZone AI has signed an exclusive distribution agreement with Israeli STI Ltd. to market advanced counter-drone systems in Mexico, aiming to meet the needs of government and critical infrastructure clients while expanding its market share.
- Technological Innovation: The counter-drone system features a multi-layered 'soft-hard kill' approach, effectively neutralizing hostile drones in urban and sensitive environments while minimizing collateral damage, enhancing KeepZone's competitive edge in security technology.
- Strategic Direction: Jeffs’ Brands is accelerating its entry into the homeland security sector through multiple international distribution agreements, aiming to capture the rising global demand for advanced defense and security technologies, despite facing a 97.59% annual decline and market pressures.
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Analyst Views on JFBR
About JFBR
Jeffs Brands Ltd is an Isrel-based company engaged primarily in the e-commerce sector. The Company provides various services, such as management, operation and logistics, marketing and financial services to the Company's subsidiaries that operate online stores. The Company's subsidiaries focus on the sale of various consumer products on Amazon. The Company operates through wholly owned subsidiaries, held directly or indirectly, such as Top Rank, Fort, Smart Repair Pro, Pure Logistics, Jeffs’ Brands Holdings and Fort Products LLC. The Company utilize internal methodologies to analyze sales data and patterns in order to identify existing stores, niches and products that have the potential for development and growth, and for maximizing sales of existing products.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Jeffs' Brands Partners with AeroIntegral for C-UAS in Mexico
- Reseller Agreement: Jeffs' Brands' subsidiary KeepZone has signed a reseller agreement with AeroIntegral, allowing them to promote counter-unmanned aerial systems in Mexico, aiming to enhance the company's influence in the Latin American market amid rising drone threats.
- Growing Market Demand: AeroIntegral's CEO Jose' Miguel Martínez Barrera highlighted a clear increase in demand for effective counter-drone protection in Mexico, indicating that this partnership will provide advanced solutions to organizations seeking to secure their airspace and critical assets.
- Technical Support and Training: Under the agreement, AeroIntegral will collaborate closely with KeepZone to provide local sales support, customer engagement, system integration, and training services, ensuring effective deployment and usage of the counter-drone systems to enhance customer satisfaction.
- Strategic Expansion Plan: This reseller agreement continues KeepZone's efforts to expand its reseller network in Mexico, marking a strategic transformation for the company in the global security market, aiming to leverage data-driven operations to capture growth opportunities.
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Jeffs' Brands (JFBR) Partners with Beesense to Expand North American Security Market
- Strategic Partnership: Jeffs' Brands' subsidiary KeepZone AI has signed a non-exclusive reseller agreement with Israeli firm Beesense to expand its market presence in Canada and Mexico, enhancing the company's influence in the North American defense and security sectors.
- Product Promotion Plan: Under the agreement, KeepZone will promote and sell Beesense's Firefly, Mantis, and BEE series products, which provide real-time intelligence, surveillance, and reconnaissance capabilities to meet the growing security demands.
- Tech-Driven Growth: KeepZone CEO Alon Dayan stated that this collaboration not only solidifies the company's position in the defense and security space but also leverages its AI expertise to deliver enhanced value to end-users, supporting Jeffs' Brands' vision for diversified, tech-forward growth.
- Market Potential: Through this partnership, Jeffs' Brands aims to capitalize on the significant growth potential of the global homeland security market by providing comprehensive, multi-layered security ecosystems, further driving the company's long-term development strategy.
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