JD Sports Fashion Plc's (LON:JD.) Intrinsic Value Is Potentially 39% Above Its Share Price
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jul 22 2025
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Source: Yahoo Finance
Valuation Insights: JD Sports Fashion is currently undervalued at a share price of UK£0.86, compared to a projected fair value of UK£1.20, indicating a potential 28% upside based on discounted cash flow analysis.
Growth and Risks: While the company has opportunities for revenue growth faster than the British market, it faces risks such as declining earnings and a low dividend yield compared to top competitors in the specialty retail sector.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.








