Intensifying Competition in Smart Glasses Market
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1h ago
0mins
Source: seekingalpha
- Meta's Market Edge: Meta's collaboration with EssilorLuxottica's Ray-Ban introduces smart glasses at a starting price of $299, combining Ray-Ban's global brand appeal with Meta's robust advertising business, which is expected to attract a significant consumer base and enhance Meta's competitiveness in the smart glasses market.
- Production Capacity Boost: Meta aims to ramp up annual production of smart glasses to 20 million units, a move that not only reflects confidence in market demand but also positions the company favorably against competitors like Google and Apple in the race for market share.
- Chip Suppliers to Benefit: As smart glasses technology evolves, chip suppliers such as Qualcomm, Ambarella, and ON Semiconductor are set to become major beneficiaries, providing the essential technological support for smart glasses production and driving growth across the industry.
- Enhanced User Experience: Users like Gytis Zizys highlight the practical utility of Ray-Ban smart glasses in translating surroundings, showcasing the potential everyday applications of smart glasses, which could further stimulate consumer interest and demand for the product.
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Analyst Views on META
Wall Street analysts forecast META stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for META is 824.71 USD with a low forecast of 655.15 USD and a high forecast of 1117 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
44 Analyst Rating
37 Buy
6 Hold
1 Sell
Strong Buy
Current: 738.310
Low
655.15
Averages
824.71
High
1117
Current: 738.310
Low
655.15
Averages
824.71
High
1117
About META
Meta Platforms, Inc. is building human connections, powered by artificial intelligence and immersive technologies. The Company's products enable people to connect and share with friends and family through mobile devices, personal computers, virtual reality (VR) and mixed reality (MR) headsets, augmented reality (AR), and wearables. It also helps people discover and learn about what is going on in the world around them, enabling people to share their experiences, ideas, photos, videos, and other content with audiences ranging from their closest family members and friends to the public at large. The Company's segments include Family of Apps (FoA) and Reality Labs (RL). FoA segment includes Facebook, Instagram, Messenger, WhatsApp and Threads. RL segment includes its virtual, augmented, and mixed reality related consumer hardware, software and content. Its product offerings in VR include its Meta Quest devices, as well as software and content available through the Meta Horizon Store.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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