Instacart Expands Partnership with Allegiance
Instacart announced an expanded partnership with Allegiance Retail Services, a retailer owned co-op, which supports more than 125 independently owned supermarkets across the Northeast. The expansion includes the introduction of Instacart's Caper Carts at select Foodtown stores, alongside new omnichannel capabilities designed to unify Allegiance's digital, loyalty, and in-store experiences. Storefront Pro - Instacart's enterprise commerce platform - is now powering modern e-commerce capabilities across all Allegiance retailers, and bringing Carrot Ads retail media tools to these businesses. In stores, Instacart's AI-powered Caper Carts are already live at Foodtown of Mt. Vernon, NY; Red Bank, NJ; and East Stroudsburg, PA, with additional deployments planned for 2026. As part of the expansion, Instacart is partnering with AppCard, Allegiance's loyalty provider, to deliver a unified loyalty rewards, digital promotions, and coupons across online and in-store shopping.
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Instacart Faces Opportunity Amid Amazon Competition
- Market Opportunity: Instacart's total addressable market (TAM) of $1.7 trillion presents a significant investment opportunity despite competition from Amazon, especially ahead of its upcoming Q4 earnings release.
- Earnings Expectations: Instacart is projected to earn an adjusted profit of $0.95 per share on $969.95 million in sales for Q4, reflecting a robust year-over-year growth of 280% and 10%, indicating strong financial performance.
- User Stickiness: Instacart's 'sticky subscriber base' provides a competitive edge against Amazon, as consumers show reluctance to switch to more convenient subscription services, thereby strengthening its market position.
- Growth Drivers: Instacart's partnerships with retailers for inventory and logistics, along with its collaboration with ChatGPT, are seen as underappreciated growth drivers that are expected to yield significant short-term benefits.

Amazon Shuts Down Go and Fresh Stores, Adjusts Grocery Strategy
- Strategic Shift: Amazon's decision to close its Amazon Go and Amazon Fresh stores in favor of expanding successful fast delivery services and increasing Whole Foods Market locations aims to optimize its grocery business layout and enhance market competitiveness.
- Market Reaction: Following the announcement, Amazon's stock rose by 2.5%, while other grocery stocks like Instacart and Kroger fell over 6% and 2.5%, respectively, indicating a positive market response to Amazon's new strategy alongside concerns about intensified competition.
- Investor Concerns: Bank of America noted that Amazon's strategic shift could intensify competition in urban markets, particularly affecting Walmart in the near term, while Costco's bulk-focused model may limit its exposure, highlighting market sensitivity to different business models.
- Analyst Ratings: Bank of America maintains a 'Buy' rating on Amazon with a price target of $286, suggesting approximately 17% upside from current levels, reflecting confidence in Amazon's future growth potential.









