Housing Takes a New Direction: 3 Factors That Will Transform Home Buying.

Written by Emily J. Thompson, Senior Investment Analyst

RKT+1.32%

LEN-2.79%

CSGP+2.3%

Source: Barron's

Updated: Jan 06 2026

0mins

Source: Barron's

New Year Expectations: The new year is often seen as a time for fresh starts and new opportunities.
Housing Market Outlook: There is a hopeful sentiment surrounding the housing market as it enters the new year.

RKT

$21.5+Infinity%1D

Analyst Views on RKT

Wall Street analysts forecast RKT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for RKT is 22.18 USD with a low forecast of 18.00 USD and a high forecast of 25.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

11 Analyst Rating

5 Buy

6 Hold

0 Sell

Moderate Buy

Current: 21.220

Low

18.00

Averages

22.18

High

25.00

Current: 21.220

Low

18.00

Averages

22.18

High

25.00

Jefferies

Hold

maintain

2026-01-06

Reason

Jefferies

Price Target

AI Analysis

2026-01-06

maintain

Hold

Reason

Jefferies raised the firm's price target on Reckitt Benckiser to 5,900 GBp from 5,500 GBp and keeps a Hold rating on the shares. The firm updated its view of Reckitt for its divestment of Essential Home and to reflect higher confidence with regard to mid-term volume/mix growth in emerging markets, especially China. That said, pricing and brand support realism will contain operating margin, the analyst tells investors in a research note.

Barclays

Equal Weight

maintain

$19 -> $22

2026-01-06

Reason

Barclays

Price Target

$19 -> $22

2026-01-06

maintain

Equal Weight

Reason

Barclays raised the firm's price target on Rocket Companies to $22 from $19 and keeps an Equal Weight rating on the shares. The firm sees additional upside in select consumer finance name in 2026. A "benign' credit environment sets the stage for loan growth, the analyst tells investors in a research note. Barclays also forecasts a better mortgage origination market in 2026. The firm adjusted price targets as part of its 2026 outlook.

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Jefferies

Buy

initiated

$25

2025-12-19

Reason

Jefferies

Price Target

$25

2025-12-19

initiated

Buy

Reason

Jefferies initiated coverage of Rocket Companies with a Buy rating and $25 price target, calling the stock the analyst's "highest conviction" Buy in the mortgage finance sector. As the largest scaled originator and servicer in the U.S., the firm views Rocket as best positioned to benefit as mortgage volumes normalize through 2027, the analyst tells investors.

Keefe Bruyette

Market Perform

maintain

$18 -> $20

2025-12-18

Reason

Keefe Bruyette

Price Target

$18 -> $20

2025-12-18

maintain

Market Perform

Reason

Keefe Bruyette raised the firm's price target on Rocket Companies to $20 from $18 and keeps a Market Perform rating on the shares. The firm remains reasonably constructive on the mortgage insurers given the expectation that the companies will generate double-digit book value growth, the analyst tells investors in a research note.

About RKT

Rocket Companies, Inc. is a fintech platform including mortgage, real estate and personal finance businesses: Rocket Mortgage, Redfin, Mr. Cooper, Rocket Homes, Rocket Close, Rocket Money, and Rocket Loans. The Company's full suite of products empowers its clients across financial wellness, personal loans, home search, mortgage finance, title and closing. Through these businesses, it delivers client solutions leveraging its Rocket platform. It operates in two segments: Direct to Consumer and Partner Network. In the Direct to Consumer segment, clients have the ability to interact with Rocket Mortgage digitally and/or with the Company's mortgage bankers. It provides client service and leverages its brand to strengthen its wholesale relationships, through Rocket Pro, as well as enterprise partnerships, both driving growth in its Partner Network segment. The Company's capabilities span the entirety of homeownership, such as home search, financing, title, closing and servicing.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.