HOKA Launches Speedgoat 7 Trail Running Shoe
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1h ago
0mins
Source: Newsfilter
- Product Innovation: HOKA introduces the Speedgoat 7, featuring a super-critical foamed EVA midsole and Vibram® Megagrip outsole, enhancing traction and cushioning to ensure exceptional performance across various challenging terrains, thereby solidifying its leadership in the trail running shoe market.
- Marketing Campaign: To promote the Speedgoat 7, HOKA launches the Run Wilder campaign, showcasing the shoe's real-world performance in Iceland's diverse landscapes, which enhances brand image and attracts trail runners' attention, potentially driving sales growth.
- Challenge Event: HOKA invites trail runners worldwide to participate in the Speedgoat 7 Vert Challenge, where participants aim to achieve 7,000 feet of vertical gain in 30 days, conducted via Strava and Joyrun platforms, aimed at increasing brand engagement and user loyalty.
- Product Specifications: The Speedgoat 7 is available in various sizes and three colorways, with women's sizes ranging from 5 to 11 and men's from 7 to 15, priced at $165, catering to diverse consumer needs and further expanding market coverage.
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Analyst Views on DECK
Wall Street analysts forecast DECK stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for DECK is 111.50 USD with a low forecast of 81.00 USD and a high forecast of 157.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
21 Analyst Rating
9 Buy
9 Hold
3 Sell
Moderate Buy
Current: 99.900
Low
81.00
Averages
111.50
High
157.00
Current: 99.900
Low
81.00
Averages
111.50
High
157.00
About DECK
Deckers Outdoor Corporation designs, markets, and distributes footwear, apparel, and accessories developed for both everyday casual lifestyle use and high-performance activities. Its segments include UGG brand, HOKA brand and Other brands. The UGG brand segment provides premium footwear, apparel and accessories. The HOKA brand segment’s products include running, trail, hiking, fitness, and lifestyle footwear offerings, as well as select apparel and accessories. Its Other brands segment consists of Teva brand, AHNU brand, and Koolaburra brand. Its Teva brand includes a variety of footwear options, from classic sandals and shoes to boots. The Koolaburra brand is a casual footwear fashion line that uses plush materials. Its AHNU brand’s footwear products fuse high-performance technology for everyday wear. Its portfolio of brands includes UGG, HOKA, Teva, and AHNU. It sells its products through domestic and international retailers and international distributors in its wholesale channel.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Deckers Outdoor Corp. Shares Surge 19.5% Following Strong Earnings
- Strong Performance: Deckers Outdoor Corp. reported a third-quarter net income of $481 million, reflecting a 5.3% year-over-year increase, showcasing the company's robust performance and growth potential in the market.
- Sales Growth: The company achieved a 7% year-over-year increase in net sales, reaching $1.957 billion, primarily driven by strong demand for its UGG and HOKA brands, which grew by 4.9% and 18.5% respectively, indicating enhanced brand competitiveness.
- Optimistic Outlook: Deckers expects net sales for the fiscal year ending March 2026 to range between $5.4 billion and $5.425 billion, with gross margins around 57%, demonstrating confidence in future growth prospects.
- Earnings Expectations: The company targets diluted earnings per share between $6.80 and $6.85, reflecting its ongoing profitability and market appeal, further solidifying investor confidence.
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HOKA Launches Speedgoat 7 Trail Running Shoe
- Product Innovation: HOKA introduces the Speedgoat 7, featuring a super-critical foamed EVA midsole and Vibram® Megagrip outsole, enhancing traction and cushioning to ensure exceptional performance across various challenging terrains, thereby solidifying its leadership in the trail running shoe market.
- Marketing Campaign: To promote the Speedgoat 7, HOKA launches the Run Wilder campaign, showcasing the shoe's real-world performance in Iceland's diverse landscapes, which enhances brand image and attracts trail runners' attention, potentially driving sales growth.
- Challenge Event: HOKA invites trail runners worldwide to participate in the Speedgoat 7 Vert Challenge, where participants aim to achieve 7,000 feet of vertical gain in 30 days, conducted via Strava and Joyrun platforms, aimed at increasing brand engagement and user loyalty.
- Product Specifications: The Speedgoat 7 is available in various sizes and three colorways, with women's sizes ranging from 5 to 11 and men's from 7 to 15, priced at $165, catering to diverse consumer needs and further expanding market coverage.
Continue Reading