Haitong International Projects Baidu's Core Revenue Decline of 6.9% Year-on-Year to RMB 25.8 Billion in Last Quarter
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1d ago
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Source: aastocks
Revenue Projections: Haitong International forecasts BIDU-SW's 4Q25 core revenue to reach RMB25.8 billion, reflecting a 6.9% year-over-year decline but a 4.5% quarter-over-quarter increase, with core advertising revenue down 16.1% YoY.
Earnings Outlook: The adjusted operating profit for BIDU-SW's core business is expected to drop 42.7% YoY to RMB2.7 billion, resulting in a profit margin of 10.3%, while FY25 core business revenue is projected at RMB102.2 billion.
Target Price and Rating: Haitong International has set a target price of USD182 for Baidu (BIDU.US) and maintains an Outperform rating.
Short Selling Data: As of January 21, 2026, BIDU-SW has a short selling amount of $1.11 billion, with a short selling ratio of 34.845%.
Analyst Views on 09888
Wall Street analysts forecast 09888 stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for 09888 is USD with a low forecast of USD and a high forecast of USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
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About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
