All Hong Kong stocks quotes are at least 15 minutes delayed.
09888
BIDU-SW
HKD
108.800-0.800
(-0.73%)
1D
AI Analysis for 09888
AI Analysis
High
109.900
Open
109.000
VWAP
108.60
Vol
5.44M
Mkt Cap
396.85B
Low
107.500
Amount
590.87M
EV/EBITDA(TTM)
42.96
Total Shares
2.75B
EV
108.99B
EV/OCF(TTM)
--
P/S(TTM)
2.08
Baidu Inc is a Chinese language Internet search provider. The Company operates its businesses through two segments, Baidu Core segment and iQIYI segment. Baidu Core segment mainly provides search-based, feed-based, and other online marketing services, as well as products and services from the Company’s new artificial intelligence (AI) initiatives, such as display advertisement and based on performance criteria other than cost-per-click, cloud services, smart devices and services, non-marketing consumer-facing services such as membership, and intelligent driving. iQIYI segment produces, aggregates and distributes a wide variety of professionally produced content, as well as a broad spectrum of other video content, in a variety of formats, including a variety of products and services encompassing online video, online games, online literature, comics and others.
Show More
News
3.5
03-23aastocksCICC Study: Agent Rise Will Not Significantly Alter Mainstream Online Content Platforms
Release of Seedance 2.0: ByteDance launched its AI video generation model Seedance 2.0 in February, showcasing advanced capabilities in full-modal input/output and narrative consistency, quickly gaining global attention.
Impact on Content Platforms: CICC reports that while AIGC tools like Seedance 2.0 may enhance efficiency and lower content creation barriers, they are unlikely to significantly disrupt mainstream online content platforms due to differing consumption scenarios.
Market Dynamics: The rise of AIGC tools could stabilize oversupplied markets like short videos while potentially increasing demand in undersupplied areas such as long videos and music, possibly leading to the emergence of new platforms.
Stock Market Reactions: Various companies in the tech and entertainment sectors, including Tencent and Kuaishou, are experiencing fluctuations in stock prices and short selling activity, reflecting investor sentiment amid the shift towards AI-driven products.
5.0
03-22aastocksBIDU-SW DuMate Officially Launched as the First Domestic Enterprise-Level Lobster Product
Launch of DuMate: Baidu has officially launched DuMate, the first domestic enterprise-level lobster product in mainland China, which is now available for users to access via its official website.
Security Features: DuMate addresses security risks by pre-installing a security sandbox to isolate operations from local devices, ensuring safe execution of tasks without data leakage.
User Authorization for High-Risk Operations: The platform requires explicit user authorization for high-risk actions like file deletion and system modifications, enhancing security measures.
Enterprise-Level Capabilities: DuMate offers advanced features such as folder-level permission controls, catering to the needs of enterprise-level users.
8.0
03-13aastocksBIDU-SW: Apple's Reduction of CN App Store Commission Signals a More Open and Positive Outlook for the App Ecosystem
Apple's Commission Reduction: Apple announced a reduction in the commission rate for the China App Store, lowering the standard rate from 30% to 25% and the preferential rate for small developers from 15% to 12%, effective Sunday, the 15th.
Response to Developer Concerns: This adjustment addresses long-standing concerns from Chinese users and developers, signaling a more open and positive environment for the application ecosystem.
BIDU's Perspective on AI Development: BIDU-SW highlighted that a friendlier platform environment will enhance opportunities for AI applications and developers, fostering innovation and the adoption of AI capabilities in consumer scenarios.
Market Context: UBS continues to favor large Chinese internet stocks, adding JD and BIDU to its model portfolio amidst the rapid evolution of AI technology.
5.0
03-12aastocksBIDU-SW Introduces First Mobile Lobster App Globally; OpenClaw Founder Shows Interest in Collaborative Development
Baidu's Mobile Lobster App Launch: Baidu has launched the world's first mobile lobster app called 'Operator', allowing users to virtually 'raise lobsters' through their phones, leading to a surge in downloads and resource shortages on their backend systems.
Resource Allocation for User Experience: In response to the high demand for the app, Baidu AI Cloud is rapidly reallocating resources to ensure a smooth user experience.
Market Activity: BIDU-SW's stock is currently down by 1.149%, with significant short selling activity amounting to $235.83 million and a short selling ratio of 46.409%.
Industry Commentary: Peter Steinberger, founder of OpenClaw, praised the rapid pace of AI innovation in China and expressed interest in collaborating with Baidu on lobster development.
6.0
03-12aastocks<Research>UBS Reveals Top Choices for Chinese Investors (Table)
UBS Report Findings: UBS identified JD-SW and BIDU-SW as preferred stocks for Chinese investors, both rated as Buy, while Alibaba was removed from the list.
Stock Performance: JD-SW saw a gain of +0.900 (+0.829%) with significant short selling, while BIDU-SW experienced a decline of -1.400 (-1.149%).
Short Selling Data: Notable short selling figures include Tencent at $1.77B and JD-SW at $277.62M, indicating high investor caution.
Market Overview: The report includes various stocks with their respective performance and target prices, highlighting a mix of gains and losses across different companies.
Money Flow
Over the past 66 trading days, overall net money flow is 597.62M, with retail investors contributing -930.82K and major investors adding 563.14M.
Net Buy $ Volume
Net Sell $ Volume
Daiwa
Daiwa
maintain
$171 -> $175
2026-03-03
Reason
The analyst rating for BIDU-SW (09888.HK) is based on several key factors highlighted in the article. Firstly, the company's 4Q25 revenue met expectations, and its earnings performance exceeded forecasts due to effective cost control that improved its gross margin. Additionally, the ongoing plan to spin off Kunlunxin is viewed as a potential short-term catalyst for valuation, with Daiwa estimating that the implied equity value of Kunlunxin per share could represent about half of BIDU-SW's current market cap, suggesting a significant re-rating opportunity. As a result, Daiwa has reiterated a Buy rating and raised its target price from HKD171 to HKD175.
Daiwa
Price Target
$171 -> $175
2026-03-03
maintain
The analyst rating for BIDU-SW (09888.HK) is based on several key factors highlighted in the article. Firstly, the company's 4Q25 revenue met expectations, and its earnings performance exceeded forecasts due to effective cost control that improved its gross margin. Additionally, the ongoing plan to spin off Kunlunxin is viewed as a potential short-term catalyst for valuation, with Daiwa estimating that the implied equity value of Kunlunxin per share could represent about half of BIDU-SW's current market cap, suggesting a significant re-rating opportunity. As a result, Daiwa has reiterated a Buy rating and raised its target price from HKD171 to HKD175.
UOB Kay Hian
UOB Kay Hian
maintain
$175 -> $194
2026-02-27
Reason
The analyst rating from UOB Kay Hian for BIDU-SW (09888.HK) is maintained at "Buy" due to several factors. Despite a 4% year-over-year decline in revenue and a 42% decrease in non-GAAP net profit, both figures exceeded market consensus expectations. Additionally, the visibility of monetization for BIDU-SW's AI cloud business is improving, and the company has the most comprehensive AI application portfolio in the industry. These positive indicators led the broker to keep a favorable outlook, although they adjusted their target prices for BIDU-SW's H-shares and US stock.
UOB Kay Hian
Price Target
$175 -> $194
2026-02-27
maintain
The analyst rating from UOB Kay Hian for BIDU-SW (09888.HK) is maintained at "Buy" due to several factors. Despite a 4% year-over-year decline in revenue and a 42% decrease in non-GAAP net profit, both figures exceeded market consensus expectations. Additionally, the visibility of monetization for BIDU-SW's AI cloud business is improving, and the company has the most comprehensive AI application portfolio in the industry. These positive indicators led the broker to keep a favorable outlook, although they adjusted their target prices for BIDU-SW's H-shares and US stock.
M Stanley
M Stanley
Equalweight -> Buy
maintain
$180 -> $175
2026-02-27
Reason
The analyst rating for Baidu (BIDU-SW) is a "Buy" due to several favorable factors, including the company's strong performance in 4Q25, where it reported a revenue increase of 48% year-over-year. The report highlights Baidu's improved financial disclosure and the strategic focus on AI-powered metrics, which are expected to drive continued growth in its AI business. Additionally, the anticipated IPO of its Kunlunxin and dividend announcements contribute to an attractive risk/reward scenario at the current price level. The target prices set by the broker further support this positive outlook.
M Stanley
Equalweight -> Buy
Price Target
$180 -> $175
2026-02-27
maintain
The analyst rating for Baidu (BIDU-SW) is a "Buy" due to several favorable factors, including the company's strong performance in 4Q25, where it reported a revenue increase of 48% year-over-year. The report highlights Baidu's improved financial disclosure and the strategic focus on AI-powered metrics, which are expected to drive continued growth in its AI business. Additionally, the anticipated IPO of its Kunlunxin and dividend announcements contribute to an attractive risk/reward scenario at the current price level. The target prices set by the broker further support this positive outlook.
Citi Research
maintain
$186 -> $188
2026-02-27
Reason
The analyst rating from Citi Research is maintained at "Buy" for Baidu (BIDU.US) due to several factors:
1. Valuation Adjustments: Citi Research has lifted its target price for Baidu's US stock from US$186 to US$188, indicating a positive outlook based on reasonable valuation.
2. Potential Premium from Spin-off: There is potential for a premium from the spin-off of Kunlunxin, which adds to the attractiveness of the stock.
3. Momentum in Overseas Expansion: The ongoing momentum in the overseas expansion of Baidu's robotaxi business is seen as a positive growth driver.
Despite the recent decline in share price and concerns regarding revenue growth, particularly in the traditional search business, these factors contribute to the overall positive rating.
Citi Research
Price Target
$186 -> $188
2026-02-27
maintain
The analyst rating from Citi Research is maintained at "Buy" for Baidu (BIDU.US) due to several factors:
1. Valuation Adjustments: Citi Research has lifted its target price for Baidu's US stock from US$186 to US$188, indicating a positive outlook based on reasonable valuation.
2. Potential Premium from Spin-off: There is potential for a premium from the spin-off of Kunlunxin, which adds to the attractiveness of the stock.
3. Momentum in Overseas Expansion: The ongoing momentum in the overseas expansion of Baidu's robotaxi business is seen as a positive growth driver.
Despite the recent decline in share price and concerns regarding revenue growth, particularly in the traditional search business, these factors contribute to the overall positive rating.
CLSA
CLSA
Outperform
maintain
$176
2026-02-27
Reason
The analyst rating for BIDU-SW (09888.HK) is maintained at "Outperform" by CLSA due to a few key reasons:
1. Revenue and Profit Performance: While BIDU-SW's 4Q25 revenue was in line with expectations, its net profit exceeded forecasts, indicating stronger profitability than anticipated.
2. Forecast Adjustments: CLSA has lowered its revenue forecast for BIDU-SW but has raised its net profit forecast, attributing this adjustment to the company's ongoing AI transformation, which is expected to enhance profitability.
3. Future Growth Expectations: Although a decline in revenue and adjusted EBITDA is anticipated for 1Q26, CLSA expects growth to resume in 2Q26 as the comparison base eases, suggesting a positive outlook for the company's performance in the near future.
These factors contribute to CLSA's decision to maintain an "Outperform" rating with a target price of US$176 for BIDU-SW's US stock.
CLSA
Outperform
Price Target
$176
2026-02-27
maintain
The analyst rating for BIDU-SW (09888.HK) is maintained at "Outperform" by CLSA due to a few key reasons:
1. Revenue and Profit Performance: While BIDU-SW's 4Q25 revenue was in line with expectations, its net profit exceeded forecasts, indicating stronger profitability than anticipated.
2. Forecast Adjustments: CLSA has lowered its revenue forecast for BIDU-SW but has raised its net profit forecast, attributing this adjustment to the company's ongoing AI transformation, which is expected to enhance profitability.
3. Future Growth Expectations: Although a decline in revenue and adjusted EBITDA is anticipated for 1Q26, CLSA expects growth to resume in 2Q26 as the comparison base eases, suggesting a positive outlook for the company's performance in the near future.
These factors contribute to CLSA's decision to maintain an "Outperform" rating with a target price of US$176 for BIDU-SW's US stock.
Nomura
Buy
maintain
$178 -> $196
2026-01-27
Reason
Nomura's analyst rating for Baidu (BIDU.US) is maintained as a "Buy" due to the expectation of largely in-line core performance in 4Q25, despite a projected decline in total revenue and advertising revenue. The firm has raised its target price from USD 178 to USD 196, indicating confidence in the company's long-term potential despite short-term challenges, particularly in the advertising business. The anticipated drop in operating profit margin and non-GAAP operating profit reflects ongoing pressures, but the overall outlook remains positive enough to justify the "Buy" rating.
Nomura
Buy
Price Target
$178 -> $196
2026-01-27
maintain
Nomura's analyst rating for Baidu (BIDU.US) is maintained as a "Buy" due to the expectation of largely in-line core performance in 4Q25, despite a projected decline in total revenue and advertising revenue. The firm has raised its target price from USD 178 to USD 196, indicating confidence in the company's long-term potential despite short-term challenges, particularly in the advertising business. The anticipated drop in operating profit margin and non-GAAP operating profit reflects ongoing pressures, but the overall outlook remains positive enough to justify the "Buy" rating.
Citi
Buy
maintain
$186
2026-01-23
Reason
The analyst rating for BIDU-SW (Baidu) has been maintained as "Buy" by Citi due to the company's demonstration of its advanced full-stack technology capabilities, particularly in AI infrastructure. The launch of Ernie 5.0, which features 2.4 trillion parameters and utilizes native full-modal unified modeling technology, is expected to enhance the integration and optimization of multimodal data. This strong technological foundation, along with the company's developments in chips, cloud, models, and intelligent agents, supports Citi's positive outlook and target price of USD 186 for the stock.
Citi
Buy
Price Target
$186
2026-01-23
maintain
The analyst rating for BIDU-SW (Baidu) has been maintained as "Buy" by Citi due to the company's demonstration of its advanced full-stack technology capabilities, particularly in AI infrastructure. The launch of Ernie 5.0, which features 2.4 trillion parameters and utilizes native full-modal unified modeling technology, is expected to enhance the integration and optimization of multimodal data. This strong technological foundation, along with the company's developments in chips, cloud, models, and intelligent agents, supports Citi's positive outlook and target price of USD 186 for the stock.
Jefferies
Jefferies
maintain
HKD176
2026-01-22
Reason
The analyst rating of "Buy" for BIDU-SW (09888.HK) is based on the strong performance of the newly released ERNIE 5.0, which excels in omni-modal understanding, creative writing, and instruction following. The report highlights the advanced features of ERNIE 5.0, including its mixed expert architecture and improved pre-training cycle speed, as well as the comprehensive capabilities of the Qianfan agent platform that addresses various challenges in agent systems. Additionally, Baidu's extensive service suite and the significant usage of its agent systems further support the positive outlook, leading to a target price of HKD176.
Jefferies
Price Target
HKD176
2026-01-22
maintain
The analyst rating of "Buy" for BIDU-SW (09888.HK) is based on the strong performance of the newly released ERNIE 5.0, which excels in omni-modal understanding, creative writing, and instruction following. The report highlights the advanced features of ERNIE 5.0, including its mixed expert architecture and improved pre-training cycle speed, as well as the comprehensive capabilities of the Qianfan agent platform that addresses various challenges in agent systems. Additionally, Baidu's extensive service suite and the significant usage of its agent systems further support the positive outlook, leading to a target price of HKD176.
BofA Securities
BofA Securities
maintain
$176 / $180
2026-01-21
Reason
BofA Securities issued a "Buy" rating for BIDU-SW (09888.HK) based on several key factors. They believe that the company's 4Q25 results will align with expectations, with a recovery in core business anticipated from the previous quarter. The forecast includes a 7% quarter-over-quarter growth in core revenue and a 17% increase in adjusted operating profit. Additionally, while revenue growth for BIDU-SW's AI cloud infrastructure is expected to slow due to a high base, the overall full-year growth is projected to remain strong, with over 30% year-over-year growth. The firm also highlighted BIDU-SW's strong performance in China's AI sector and identified potential catalysts and risks, such as the listing of Kunlunxin and shareholder return plans. Consequently, they maintained their target prices for BIDU-SW's H-shares and US stock, reinforcing their positive outlook.
BofA Securities
Price Target
$176 / $180
2026-01-21
maintain
BofA Securities issued a "Buy" rating for BIDU-SW (09888.HK) based on several key factors. They believe that the company's 4Q25 results will align with expectations, with a recovery in core business anticipated from the previous quarter. The forecast includes a 7% quarter-over-quarter growth in core revenue and a 17% increase in adjusted operating profit. Additionally, while revenue growth for BIDU-SW's AI cloud infrastructure is expected to slow due to a high base, the overall full-year growth is projected to remain strong, with over 30% year-over-year growth. The firm also highlighted BIDU-SW's strong performance in China's AI sector and identified potential catalysts and risks, such as the listing of Kunlunxin and shareholder return plans. Consequently, they maintained their target prices for BIDU-SW's H-shares and US stock, reinforcing their positive outlook.
UBS
UBS
maintain
$180
2026-01-21
Reason
The analyst rating for Baidu (BIDU.US) is maintained as a Buy by UBS due to several key factors. The report indicates that Baidu is projected to meet expectations for its 4Q25 results, with a narrowing year-over-year decline in core ads revenue. Although growth in the cloud business may slow, AI cloud infrastructure is expected to remain a significant growth driver. Additionally, the forecast suggests that Baidu's core total revenue will improve, with a decrease of only 6.2% year-over-year. The potential upside from Kunlunxin's advantages in the domestic AI chip market has not been fully reflected in the stock price, further supporting the Buy rating. The target price set by UBS is USD180.
UBS
Price Target
$180
2026-01-21
maintain
The analyst rating for Baidu (BIDU.US) is maintained as a Buy by UBS due to several key factors. The report indicates that Baidu is projected to meet expectations for its 4Q25 results, with a narrowing year-over-year decline in core ads revenue. Although growth in the cloud business may slow, AI cloud infrastructure is expected to remain a significant growth driver. Additionally, the forecast suggests that Baidu's core total revenue will improve, with a decrease of only 6.2% year-over-year. The potential upside from Kunlunxin's advantages in the domestic AI chip market has not been fully reflected in the stock price, further supporting the Buy rating. The target price set by UBS is USD180.
Valuation Metrics
Forward PE
5Y Average PE
13.74
Current PE
20.50
Overvalued PE
18.74
Undervalued PE
8.74
Forward EV/EBITDA
N/A
5Y Average EV/EBITDA
8.33
Current EV/EBITDA
0.00
Overvalued EV/EBITDA
11.33
Undervalued EV/EBITDA
5.34
Forward PS
N/A
5Y Average PS
2.23
Current PS
0.00
Overvalued PS
2.74
Undervalued PS
1.72
Financials
AI Analysis
Annual
Quarterly
Trading Trends
Daily
Monthly
No data
Short Selling
People Also Watch