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09888
BIDU-SW
HKD
160.5000.500
(0.31%)
1D
AI Analysis for 09888
AI Analysis
High
161.200
Open
158.800
VWAP
159.00
Vol
15.00M
Mkt Cap
318.00B
Low
156.800
Amount
2.00B
EV/EBITDA(TTM)
54.00
Total Shares
3.00B
EV
158.00B
EV/OCF(TTM)
--
P/S(TTM)
3.00
Baidu Inc is a Chinese language Internet search provider. The Company operates its businesses through two segments, Baidu Core segment and iQIYI segment. Baidu Core segment mainly provides search-based, feed-based, and other online marketing services, as well as products and services from the Company’s new artificial intelligence (AI) initiatives, such as display advertisement and based on performance criteria other than cost-per-click, cloud services, smart devices and services, non-marketing consumer-facing services such as membership, and intelligent driving. iQIYI segment produces, aggregates and distributes a wide variety of professionally produced content, as well as a broad spectrum of other video content, in a variety of formats, including a variety of products and services encompassing online video, online games, online literature, comics and others.
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News
4.0
07:42 AMaastocks<Research> BOCI Increases Baidu's Target Price to USD 187, Anticipates Quick Value Unleashing from AI Full-Stack Features
Revenue Forecast: BOCI predicts BIDU-SW's 4Q25 revenue will decline by 6% YoY, with advertising revenue's decline narrowing to 16% and non-advertising revenue growing by 13%.
Profit Margin Expectations: The core adjusted operating profit margin for BIDU-SW is estimated to reach 10.3%, surpassing the market expectation of 9.8%.
Market Recognition Potential: BOCI anticipates that the potential spin-off of Kunlunxin for a Hong Kong listing will enhance the recognition of BIDU-SW's AI full-stack technical capabilities.
Investment Rating: BOCI maintains a Buy rating on Baidu (BIDU.US) and has raised its target price to USD 187.
4.0
02:58 AMaastocksCiti Maintains Buy Rating on Baidu (BIDU.US) Due to Strong Full-Stack Technology Competence
Ernie 5.0 Launch: Baidu held the Ernie Moment Conference in Shanghai, unveiling Ernie 5.0, which features 2.4 trillion parameters and supports multimodal input and output, enhancing data integration and optimization.
Baidu's AI Infrastructure: Citi's report highlights Baidu's comprehensive technology capabilities across chips, cloud, models, and intelligent agents, establishing a robust AI infrastructure with its Kunlunxin and Qianfan platforms.
Stock Performance: Baidu's stock (BIDU-SW) experienced a slight decline of 0.625%, with significant short selling activity amounting to $289.95 million and a short ratio of 27.421%.
Investment Rating: Citi maintains a "Buy" rating for Baidu, setting a target price of USD 186 for the stock.
4.5
01:32 AMaastocksHSI Rises 231 Points as BABA-W and POP MART Surge 4%
Market Opening: Hong Kong stocks opened higher, with the HSI up 231 points (0.9%) at 26,861, the HSCEI up 87 points (1%) at 9,201, and the HSTECH up 55 points (1%) at 5,817.
BABA-W Support: Alibaba's decision to support its chip subsidiary's separate listing led to a 3.9% increase in its share price, while other chip stocks like SMIC and HUA HONG SEMI saw slight gains.
Tech Stock Movements: Tencent opened flat, while Meituan and Kuaishou saw minor increases. JD-SW jumped 2.6%, whereas Baidu experienced a slight decline.
Financial Sector Performance: HSBC, HKEX, and AIA recorded modest gains, while Pop Mart surged 7.2% after launching a limited edition product, and Microport rose significantly on profit forecasts.
2.0
01-22aastocksShort Selling Activity Reaches $35.4B, Representing 17% of Total Eligible Securities Turnover at Market Close
Short Selling Turnover: The short selling turnover in the Hong Kong market reached $35.4 billion, accounting for 17% of the eligible securities turnover, slightly down from 18.7% on the previous trading day.
Top Short Selling Shares: The top five shares with the highest short selling amounts include HSCEI ETF, TRACKER FUND, CSOP HS TECH, BABA-W, and BIDU-SW, with short selling ratios ranging from 11.9% to 43.1%.
HSCEI ETF Performance: The HSCEI ETF had the highest short selling amount at $3.04 billion, with a short selling ratio of 43.1%.
Other Notable Shares: TRACKER FUND and CSOP HS TECH followed with short selling amounts of $2.35 billion and $1.76 billion, respectively, while BABA-W and BIDU-SW had short selling amounts of $1.17 billion and $1.11 billion.
4.0
01-22aastocksJefferies Maintains Buy Rating for BIDU-SW (09888.HK) with Target Price of HKD176
ERNIE 5.0 Release: Baidu officially launched ERNIE 5.0 at the ERNIE Moment conference in Shanghai, highlighting its capabilities in omni-modal understanding, creative writing, and instruction following, supported by a mixed expert architecture with 24,000 parameters.
Qianfan Agent Platform: The newly introduced Qianfan platform aims to resolve developers' challenges in agent systems, boasting 1.3 million agent systems and daily calls exceeding tens of millions, while offering a complete service suite for model and data services.
Market Performance: Baidu's stock (BIDU-SW) saw a rise of 3.448%, with a short selling figure of $545.51 million and a ratio of 27.117%, indicating significant market interest.
Analyst Rating: Jefferies assigned a Buy rating to BIDU-SW, setting a target price of HKD176, reflecting confidence in Baidu's growth potential following the launch of ERNIE 5.0 and the Qianfan platform.
Money Flow
Over the past 66 trading days, overall net money flow is 1.00B, with retail investors contributing 27.00M and major investors adding 709.00M.
Net Buy $ Volume
Net Sell $ Volume
Citi
Buy
maintain
$186
2026-01-23
New
Reason
The analyst rating for BIDU-SW (Baidu) has been maintained as "Buy" by Citi due to the company's demonstration of its advanced full-stack technology capabilities, particularly in AI infrastructure. The launch of Ernie 5.0, which features 2.4 trillion parameters and utilizes native full-modal unified modeling technology, is expected to enhance the integration and optimization of multimodal data. This strong technological foundation, along with the company's developments in chips, cloud, models, and intelligent agents, supports Citi's positive outlook and target price of USD 186 for the stock.
Citi
Buy
Price Target
$186
2026-01-23
maintain
New
The analyst rating for BIDU-SW (Baidu) has been maintained as "Buy" by Citi due to the company's demonstration of its advanced full-stack technology capabilities, particularly in AI infrastructure. The launch of Ernie 5.0, which features 2.4 trillion parameters and utilizes native full-modal unified modeling technology, is expected to enhance the integration and optimization of multimodal data. This strong technological foundation, along with the company's developments in chips, cloud, models, and intelligent agents, supports Citi's positive outlook and target price of USD 186 for the stock.
Jefferies
Jefferies
maintain
HKD176
2026-01-22
New
Reason
The analyst rating of "Buy" for BIDU-SW (09888.HK) is based on the strong performance of the newly released ERNIE 5.0, which excels in omni-modal understanding, creative writing, and instruction following. The report highlights the advanced features of ERNIE 5.0, including its mixed expert architecture and improved pre-training cycle speed, as well as the comprehensive capabilities of the Qianfan agent platform that addresses various challenges in agent systems. Additionally, Baidu's extensive service suite and the significant usage of its agent systems further support the positive outlook, leading to a target price of HKD176.
Jefferies
Price Target
HKD176
2026-01-22
maintain
New
The analyst rating of "Buy" for BIDU-SW (09888.HK) is based on the strong performance of the newly released ERNIE 5.0, which excels in omni-modal understanding, creative writing, and instruction following. The report highlights the advanced features of ERNIE 5.0, including its mixed expert architecture and improved pre-training cycle speed, as well as the comprehensive capabilities of the Qianfan agent platform that addresses various challenges in agent systems. Additionally, Baidu's extensive service suite and the significant usage of its agent systems further support the positive outlook, leading to a target price of HKD176.
BofA Securities
BofA Securities
maintain
$176 / $180
2026-01-21
New
Reason
BofA Securities issued a "Buy" rating for BIDU-SW (09888.HK) based on several key factors. They believe that the company's 4Q25 results will align with expectations, with a recovery in core business anticipated from the previous quarter. The forecast includes a 7% quarter-over-quarter growth in core revenue and a 17% increase in adjusted operating profit. Additionally, while revenue growth for BIDU-SW's AI cloud infrastructure is expected to slow due to a high base, the overall full-year growth is projected to remain strong, with over 30% year-over-year growth. The firm also highlighted BIDU-SW's strong performance in China's AI sector and identified potential catalysts and risks, such as the listing of Kunlunxin and shareholder return plans. Consequently, they maintained their target prices for BIDU-SW's H-shares and US stock, reinforcing their positive outlook.
BofA Securities
Price Target
$176 / $180
2026-01-21
maintain
New
BofA Securities issued a "Buy" rating for BIDU-SW (09888.HK) based on several key factors. They believe that the company's 4Q25 results will align with expectations, with a recovery in core business anticipated from the previous quarter. The forecast includes a 7% quarter-over-quarter growth in core revenue and a 17% increase in adjusted operating profit. Additionally, while revenue growth for BIDU-SW's AI cloud infrastructure is expected to slow due to a high base, the overall full-year growth is projected to remain strong, with over 30% year-over-year growth. The firm also highlighted BIDU-SW's strong performance in China's AI sector and identified potential catalysts and risks, such as the listing of Kunlunxin and shareholder return plans. Consequently, they maintained their target prices for BIDU-SW's H-shares and US stock, reinforcing their positive outlook.
UBS
UBS
maintain
$180
2026-01-21
New
Reason
The analyst rating for Baidu (BIDU.US) is maintained as a Buy by UBS due to several key factors. The report indicates that Baidu is projected to meet expectations for its 4Q25 results, with a narrowing year-over-year decline in core ads revenue. Although growth in the cloud business may slow, AI cloud infrastructure is expected to remain a significant growth driver. Additionally, the forecast suggests that Baidu's core total revenue will improve, with a decrease of only 6.2% year-over-year. The potential upside from Kunlunxin's advantages in the domestic AI chip market has not been fully reflected in the stock price, further supporting the Buy rating. The target price set by UBS is USD180.
UBS
Price Target
$180
2026-01-21
maintain
New
The analyst rating for Baidu (BIDU.US) is maintained as a Buy by UBS due to several key factors. The report indicates that Baidu is projected to meet expectations for its 4Q25 results, with a narrowing year-over-year decline in core ads revenue. Although growth in the cloud business may slow, AI cloud infrastructure is expected to remain a significant growth driver. Additionally, the forecast suggests that Baidu's core total revenue will improve, with a decrease of only 6.2% year-over-year. The potential upside from Kunlunxin's advantages in the domestic AI chip market has not been fully reflected in the stock price, further supporting the Buy rating. The target price set by UBS is USD180.
BofA Securities
BofA Securities
Buy
upgrade
$100 -> $151
2025-11-20
Reason
The analyst rating from BofA Securities is based on the strong business outcomes driven by BIDU-SW's AI technology development. In the third quarter of 2025, the company reported a significant increase in revenue from its new AI businesses, with overall growth exceeding 50% year-over-year, reaching around RMB10 billion. Key contributors to this growth included a 128% increase in AI high-performance computing facility subscription revenue and a 262% surge in AI-native marketing service revenue. As a result of these positive developments, BofA Securities reiterated a Buy rating and raised its target price for Baidu from USD100 to USD151 and for BIDU-SW from HKD98 to HKD148.
BofA Securities
Buy
Price Target
$100 -> $151
2025-11-20
upgrade
The analyst rating from BofA Securities is based on the strong business outcomes driven by BIDU-SW's AI technology development. In the third quarter of 2025, the company reported a significant increase in revenue from its new AI businesses, with overall growth exceeding 50% year-over-year, reaching around RMB10 billion. Key contributors to this growth included a 128% increase in AI high-performance computing facility subscription revenue and a 262% surge in AI-native marketing service revenue. As a result of these positive developments, BofA Securities reiterated a Buy rating and raised its target price for Baidu from USD100 to USD151 and for BIDU-SW from HKD98 to HKD148.
Daiwa
Daiwa
Buy
maintain
$158 -> $162
2025-11-20
Reason
The analyst rating from Daiwa for BIDU-SW (09888.HK) is a "Buy" due to several factors. Despite Baidu Core revenue for 3Q25 declining by 9.5% year-over-year, the company's operating profit slightly exceeded expectations, benefiting from other income and tax incentives. Additionally, the report highlights the growth in cloud services revenue and the announcement of new financial disclosures for AI-native products. Although Daiwa lowered Baidu's EPS estimates for FY2026-27 by 3-4% based on revised R&D expenditure forecasts, they still raised the target price from HKD158 to HKD162, indicating confidence in the company's future performance.
Daiwa
Buy
Price Target
$158 -> $162
2025-11-20
maintain
The analyst rating from Daiwa for BIDU-SW (09888.HK) is a "Buy" due to several factors. Despite Baidu Core revenue for 3Q25 declining by 9.5% year-over-year, the company's operating profit slightly exceeded expectations, benefiting from other income and tax incentives. Additionally, the report highlights the growth in cloud services revenue and the announcement of new financial disclosures for AI-native products. Although Daiwa lowered Baidu's EPS estimates for FY2026-27 by 3-4% based on revised R&D expenditure forecasts, they still raised the target price from HKD158 to HKD162, indicating confidence in the company's future performance.
Macquarie
Macquarie
Outperform
to
Outperform
downgrade
2025-11-19
Reason
The analyst rating for BIDU-SW (09888.HK) was kept at "Outperform" despite a reduction in the adjusted EPS forecasts for 2025 and 2026 by 19% and 10%, respectively. This decision is supported by the company's strong performance in its AI-empowered business, which saw revenue from new AI businesses increase by over 50% year-over-year to approximately RMB10 billion. The growth was primarily driven by advancements in AI cloud infrastructure, AI applications, and AI-native marketing services, indicating a positive outlook for the company's future performance in the AI sector.
Macquarie
Outperform
to
Outperform
Price Target
2025-11-19
downgrade
The analyst rating for BIDU-SW (09888.HK) was kept at "Outperform" despite a reduction in the adjusted EPS forecasts for 2025 and 2026 by 19% and 10%, respectively. This decision is supported by the company's strong performance in its AI-empowered business, which saw revenue from new AI businesses increase by over 50% year-over-year to approximately RMB10 billion. The growth was primarily driven by advancements in AI cloud infrastructure, AI applications, and AI-native marketing services, indicating a positive outlook for the company's future performance in the AI sector.
BOCI
BOCI
maintain
$133 -> $137
2025-11-19
Reason
The analyst rating from BOCI for BIDU-SW (Baidu) is a "Buy" due to several factors highlighted in their research report. The company's 3Q25 results were in line with expectations, with total revenue decreasing by 7% year-over-year, which was slightly better than market forecasts. Notably, while advertising revenue declined by 18% YoY, non-advertising revenue increased by 21%, indicating a shift in revenue sources. Additionally, the AI-driven business revenue surged by 50% YoY, showcasing Baidu's success in AI commercialization. The adjusted operating profit margin of 7.1% also met expectations. Based on these results, BOCI raised its target price for Baidu from USD133 to USD137, reinforcing their positive outlook on the stock.
BOCI
Price Target
$133 -> $137
2025-11-19
maintain
The analyst rating from BOCI for BIDU-SW (Baidu) is a "Buy" due to several factors highlighted in their research report. The company's 3Q25 results were in line with expectations, with total revenue decreasing by 7% year-over-year, which was slightly better than market forecasts. Notably, while advertising revenue declined by 18% YoY, non-advertising revenue increased by 21%, indicating a shift in revenue sources. Additionally, the AI-driven business revenue surged by 50% YoY, showcasing Baidu's success in AI commercialization. The adjusted operating profit margin of 7.1% also met expectations. Based on these results, BOCI raised its target price for Baidu from USD133 to USD137, reinforcing their positive outlook on the stock.
Goldman Sachs
Goldman Sachs
Buy
maintain
$150 -> $151
2025-11-19
Reason
The analyst rating from Goldman Sachs is maintained at "Buy" due to several key factors. Firstly, Baidu's 3Q25 results were in line with expectations, with solid growth in its cloud business helping to offset a decline in advertising revenue. Additionally, the company disclosed performance metrics for its AI-related operations for the first time, highlighting the achievements of its AI technology-empowered business. Goldman Sachs anticipates that while the traditional search advertising business may face challenges in the near term, there will be a recovery in revenue in 4Q25 and 2026, driven by the rapid growth of AI-empowered businesses. The firm also projects that the net profit margin will bottom out from the 3Q25 level, further supporting their positive outlook. Consequently, they raised their target prices for Baidu's H-shares and US stock, reinforcing their bullish stance.
Goldman Sachs
Buy
Price Target
$150 -> $151
2025-11-19
maintain
The analyst rating from Goldman Sachs is maintained at "Buy" due to several key factors. Firstly, Baidu's 3Q25 results were in line with expectations, with solid growth in its cloud business helping to offset a decline in advertising revenue. Additionally, the company disclosed performance metrics for its AI-related operations for the first time, highlighting the achievements of its AI technology-empowered business. Goldman Sachs anticipates that while the traditional search advertising business may face challenges in the near term, there will be a recovery in revenue in 4Q25 and 2026, driven by the rapid growth of AI-empowered businesses. The firm also projects that the net profit margin will bottom out from the 3Q25 level, further supporting their positive outlook. Consequently, they raised their target prices for Baidu's H-shares and US stock, reinforcing their bullish stance.
Citi
maintain
$150 -> $154
2025-11-14
Reason
The analyst rating from Goldman Sachs is a "Buy" for Baidu (BIDU) based on several key factors:
1. Transition in AI Industry: Baidu's management highlighted a shift towards a "Reverse Pyramid" structure in the AI industry, indicating that AI models and applications are expected to capture greater value. This strategic focus suggests potential for significant growth.
2. Capital Expenditure Focus: The company plans to direct capital expenditures towards areas that can drive substantial commercial value, particularly in business-to-business (B2B) and business-to-consumer (B2C) applications.
3. Kunlun Chips Development: Baidu has outlined a five-year plan for its Kunlun chips, with new models set to launch in 2026 and 2027. The existing Kunlun P800 has already garnered orders, indicating strong demand for their technology.
4. Robotaxi Business Growth: Baidu Apollo's Robotaxi service has seen impressive growth, achieving 250,000 orders in a week and 17 million passenger trips overall. The company has reached profitability in Wuhan and anticipates rapid global expansion of this service.
5. AI Integration in Search Engine: The search engine's integration of AI-generated content, with 70% of searches involving such content, demonstrates Baidu's innovative approach and its ability to enhance user experience through multimodal responses.
Given these factors, Goldman Sachs set a target price of HKD150 for Baidu's Hong Kong shares and USD154 for its US shares, reinforcing their positive outlook on the company's future performance.
Citi
Price Target
$150 -> $154
2025-11-14
maintain
The analyst rating from Goldman Sachs is a "Buy" for Baidu (BIDU) based on several key factors:
1. Transition in AI Industry: Baidu's management highlighted a shift towards a "Reverse Pyramid" structure in the AI industry, indicating that AI models and applications are expected to capture greater value. This strategic focus suggests potential for significant growth.
2. Capital Expenditure Focus: The company plans to direct capital expenditures towards areas that can drive substantial commercial value, particularly in business-to-business (B2B) and business-to-consumer (B2C) applications.
3. Kunlun Chips Development: Baidu has outlined a five-year plan for its Kunlun chips, with new models set to launch in 2026 and 2027. The existing Kunlun P800 has already garnered orders, indicating strong demand for their technology.
4. Robotaxi Business Growth: Baidu Apollo's Robotaxi service has seen impressive growth, achieving 250,000 orders in a week and 17 million passenger trips overall. The company has reached profitability in Wuhan and anticipates rapid global expansion of this service.
5. AI Integration in Search Engine: The search engine's integration of AI-generated content, with 70% of searches involving such content, demonstrates Baidu's innovative approach and its ability to enhance user experience through multimodal responses.
Given these factors, Goldman Sachs set a target price of HKD150 for Baidu's Hong Kong shares and USD154 for its US shares, reinforcing their positive outlook on the company's future performance.
Valuation Metrics
Forward PE
5Y Average PE
13.84
Current PE
20.50
Overvalued PE
18.95
Undervalued PE
8.72
Forward EV/EBITDA
N/A
5Y Average EV/EBITDA
8.38
Current EV/EBITDA
0.00
Overvalued EV/EBITDA
11.42
Undervalued EV/EBITDA
5.34
Forward PS
N/A
5Y Average PS
2.24
Current PS
0.00
Overvalued PS
2.78
Undervalued PS
1.71
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