Grocery Outlet Launches Shoppable Livestream Series
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 5d ago
0mins
Should l Buy GO?
Source: seekingalpha
- Innovative Livestream Shopping: Grocery Outlet has launched its first shoppable livestream series, the 'Grocery Outlet Xtreme Value Stock Up Show,' aimed at attracting customers and enhancing the shopping experience through social platforms, set to debut on February 4, leveraging the Super Bowl as a major food consumption event to drive traffic and basket size.
- Real-Time Shopping Integration: The livestream series integrates directly with Instacart, allowing viewers to browse and purchase featured items in real-time via an on-screen 'Shop' function on both mobile and desktop, enhancing brand engagement and enabling immediate conversion, thereby increasing shopping convenience for customers.
- Strengthening Value Proposition: The livestream will showcase categories including Big Game essentials, elevated snacks, desserts, and family-friendly beverages, expected to reinforce Grocery Outlet's value proposition by offering savings of 30% to 70% compared to conventional grocers, making it more attractive to consumers.
- Support for Growth Strategy: This livestream initiative not only serves as a digital marketing extension but also supports Grocery Outlet's growth strategy as a high-growth extreme-value retailer, currently operating over 560 independently operated stores across 15 states, further solidifying its market position.
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Analyst Views on GO
Wall Street analysts forecast GO stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for GO is 14.50 USD with a low forecast of 11.00 USD and a high forecast of 17.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
10 Analyst Rating
3 Buy
7 Hold
0 Sell
Moderate Buy
Current: 9.730
Low
11.00
Averages
14.50
High
17.00
Current: 9.730
Low
11.00
Averages
14.50
High
17.00
About GO
Grocery Outlet Holding Corp. is a retailer of name-brand consumables and fresh products sold through a network of independently operated stores. It has stores in California, Washington, Oregon, Pennsylvania, Tennessee, Idaho, Maryland, Nevada, North Carolina, New Jersey, Georgia, Ohio, Alabama, Delaware, Kentucky, and Virginia. Its product offering includes staples, across grocery, produce, refrigerated and frozen foods, beer and wine, fresh meat and seafood, general merchandise and health and beauty care. It distributes inventory through nine primary distribution centers, four of which it operates and five of which are operated by third parties. It has an in-house transportation fleet, as well as transportation partner relationships. It also owns United Grocery Outlet, a closeout grocery retailer with over 40 stores. It is focused on centralized marketing efforts primarily on digital ads, emailed WOW! Alerts, social media and radio commercials, and in-store and outdoor signage.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Grocery Outlet Launches Shoppable Livestream Series
- Innovative Livestream Shopping: Grocery Outlet has launched its first shoppable livestream series, the 'Grocery Outlet Xtreme Value Stock Up Show,' aimed at attracting customers and enhancing the shopping experience through social platforms, set to debut on February 4, leveraging the Super Bowl as a major food consumption event to drive traffic and basket size.
- Real-Time Shopping Integration: The livestream series integrates directly with Instacart, allowing viewers to browse and purchase featured items in real-time via an on-screen 'Shop' function on both mobile and desktop, enhancing brand engagement and enabling immediate conversion, thereby increasing shopping convenience for customers.
- Strengthening Value Proposition: The livestream will showcase categories including Big Game essentials, elevated snacks, desserts, and family-friendly beverages, expected to reinforce Grocery Outlet's value proposition by offering savings of 30% to 70% compared to conventional grocers, making it more attractive to consumers.
- Support for Growth Strategy: This livestream initiative not only serves as a digital marketing extension but also supports Grocery Outlet's growth strategy as a high-growth extreme-value retailer, currently operating over 560 independently operated stores across 15 states, further solidifying its market position.
See More
Grocery Outlet Unveils 2026 Savings Tips, Offering 40-70% Off on Daily Essentials
- Savings Strategy Launch: Grocery Outlet has unveiled its 2026 Food and Beverage Xtreme Value™ Tips, aimed at helping consumers save money amidst high inflation, reflecting the company's long-standing commitment to providing exceptional value.
- Brand Discounts: Shoppers can find name-brand items priced 40-70% lower than conventional retailers, enhancing customer shopping experiences and strengthening the company's appeal in a competitive retail landscape.
- Diverse Shopping Experience: The company encourages frequent visits to discover new products and deals, exemplified by a recent promotion of a dozen eggs for just 99 cents, which further attracts price-sensitive consumers.
- App Promotion: By downloading the Grocery Outlet Bargain Market app, customers can access the latest deals and exclusive discounts, enhancing shopping convenience and loyalty, thereby driving sales growth.
See More
Evercore ISI Names Amazon and Expedia as Top Long Picks for 2026
- Optimistic Outlook for Amazon: Evercore ISI has named Amazon as its top large-cap pick for 2026, with analysts noting a positive shift in the AI narrative for Amazon Web Services and projecting significant free cash flow growth over the next two years, despite the stock's nearly 6% rise this year, lagging behind the Nasdaq's 21% gain.
- Valuation Potential for Expedia: Analysts highlight Expedia's lower earnings multiple compared to competitors, suggesting that its turnaround under new management is not fully reflected in its valuation; even though the stock surged over 54% in 2025, the average price target indicates a potential decline of more than 5%.
- Long-Term Opportunity in Zillow: Evercore ISI favors Zillow as a long-term investment in the SMID space, as the stock's approximately 25% pullback since September positions it well for recovery, with analysts expecting a rebound of over 25% after a more than 5% drop in 2025.
- Market Expectation Analysis: According to LSEG, analysts maintain buy ratings for both Amazon and Zillow, reflecting a growing optimism in the market regarding the future performance of these tech stocks, indicating a gradual recovery of investor confidence.
See More
Rivermont Capital Increases Grocery Outlet Holdings by Nearly 1.1 Million Shares, Valued at $18.51 Million
- Share Increase: Rivermont Capital Management increased its holdings in Grocery Outlet by nearly 1.1 million shares during Q3, raising the position's value from $21 million to $21.67 million, reflecting confidence in the company's growth potential.
- Sales Growth: Despite a decline in average transaction size, Grocery Outlet's net sales rose by 5.4% to $1.17 billion in Q3, indicating success in new store openings and customer traffic.
- Market Performance: As of September 30, Grocery Outlet's stock was priced at $10.27, down nearly 40% year-over-year, highlighting its underperformance in the market, yet the underlying business continues to grow.
- Strategic Positioning: Operating 563 stores across 16 states through independent operators, Grocery Outlet focuses on offering brand-name products at discounts, enhancing its competitive edge in the discount grocery sector.
See More
Rivermont Increases Grocery Outlet Holdings by Nearly 1.1 Million Shares, Investing $18.51 Million
- Share Increase: Rivermont Capital Management increased its holdings in Grocery Outlet by nearly 1.1 million shares during Q3, investing $18.51 million, which raised the total value of its stake to $21.67 million, reflecting confidence in the company's growth potential.
- Market Performance: Despite Grocery Outlet's stock price dropping nearly 40% over the past year to $10.27, the company reported a 5.4% increase in net sales to $1.17 billion in Q3, indicating resilience in the face of adversity.
- Business Model: Grocery Outlet operates a network of independently run stores focusing on offering brand-name products at discounts, appealing to value-seeking consumers, which provides a competitive edge in the discount grocery sector.
- Future Outlook: The company plans to reignite same-store sales through store refresh initiatives by 2026, and despite current challenges with margin compression and increased promotional costs, management remains optimistic about future growth.
See More
Grocery Outlet Holding (GO) Experiences Oversold Conditions
Grocery Outlet's Stock Performance: Grocery Outlet Holding Corp (GO) shares have entered oversold territory with an RSI of 29.8, trading as low as $10.56 per share, compared to the S&P 500 ETF's RSI of 49.0.
Potential Buying Opportunity: The low RSI reading may indicate that the recent heavy selling is nearing exhaustion, suggesting potential entry points for bullish investors.
52-Week Range: GO's stock has a 52-week low of $10.21 and a high of $19.41, with the last trade recorded at $10.56.
Disclaimer: The views expressed in the article are those of the author and do not necessarily reflect the opinions of Nasdaq, Inc.
See More
Grocery Outlet Launches Shoppable Livestream Series
- Innovative Livestream Shopping: Grocery Outlet has launched its first shoppable livestream series, the 'Grocery Outlet Xtreme Value Stock Up Show,' aimed at attracting customers and enhancing the shopping experience through social platforms, set to debut on February 4, leveraging the Super Bowl as a major food consumption event to drive traffic and basket size.
- Real-Time Shopping Integration: The livestream series integrates directly with Instacart, allowing viewers to browse and purchase featured items in real-time via an on-screen 'Shop' function on both mobile and desktop, enhancing brand engagement and enabling immediate conversion, thereby increasing shopping convenience for customers.
- Strengthening Value Proposition: The livestream will showcase categories including Big Game essentials, elevated snacks, desserts, and family-friendly beverages, expected to reinforce Grocery Outlet's value proposition by offering savings of 30% to 70% compared to conventional grocers, making it more attractive to consumers.
- Support for Growth Strategy: This livestream initiative not only serves as a digital marketing extension but also supports Grocery Outlet's growth strategy as a high-growth extreme-value retailer, currently operating over 560 independently operated stores across 15 states, further solidifying its market position.
See More
Grocery Outlet Unveils 2026 Savings Tips, Offering 40-70% Off on Daily Essentials
- Savings Strategy Launch: Grocery Outlet has unveiled its 2026 Food and Beverage Xtreme Value™ Tips, aimed at helping consumers save money amidst high inflation, reflecting the company's long-standing commitment to providing exceptional value.
- Brand Discounts: Shoppers can find name-brand items priced 40-70% lower than conventional retailers, enhancing customer shopping experiences and strengthening the company's appeal in a competitive retail landscape.
- Diverse Shopping Experience: The company encourages frequent visits to discover new products and deals, exemplified by a recent promotion of a dozen eggs for just 99 cents, which further attracts price-sensitive consumers.
- App Promotion: By downloading the Grocery Outlet Bargain Market app, customers can access the latest deals and exclusive discounts, enhancing shopping convenience and loyalty, thereby driving sales growth.
See More
Evercore ISI Names Amazon and Expedia as Top Long Picks for 2026
- Optimistic Outlook for Amazon: Evercore ISI has named Amazon as its top large-cap pick for 2026, with analysts noting a positive shift in the AI narrative for Amazon Web Services and projecting significant free cash flow growth over the next two years, despite the stock's nearly 6% rise this year, lagging behind the Nasdaq's 21% gain.
- Valuation Potential for Expedia: Analysts highlight Expedia's lower earnings multiple compared to competitors, suggesting that its turnaround under new management is not fully reflected in its valuation; even though the stock surged over 54% in 2025, the average price target indicates a potential decline of more than 5%.
- Long-Term Opportunity in Zillow: Evercore ISI favors Zillow as a long-term investment in the SMID space, as the stock's approximately 25% pullback since September positions it well for recovery, with analysts expecting a rebound of over 25% after a more than 5% drop in 2025.
- Market Expectation Analysis: According to LSEG, analysts maintain buy ratings for both Amazon and Zillow, reflecting a growing optimism in the market regarding the future performance of these tech stocks, indicating a gradual recovery of investor confidence.
See More
Rivermont Capital Increases Grocery Outlet Holdings by Nearly 1.1 Million Shares, Valued at $18.51 Million
- Share Increase: Rivermont Capital Management increased its holdings in Grocery Outlet by nearly 1.1 million shares during Q3, raising the position's value from $21 million to $21.67 million, reflecting confidence in the company's growth potential.
- Sales Growth: Despite a decline in average transaction size, Grocery Outlet's net sales rose by 5.4% to $1.17 billion in Q3, indicating success in new store openings and customer traffic.
- Market Performance: As of September 30, Grocery Outlet's stock was priced at $10.27, down nearly 40% year-over-year, highlighting its underperformance in the market, yet the underlying business continues to grow.
- Strategic Positioning: Operating 563 stores across 16 states through independent operators, Grocery Outlet focuses on offering brand-name products at discounts, enhancing its competitive edge in the discount grocery sector.
See More
Rivermont Increases Grocery Outlet Holdings by Nearly 1.1 Million Shares, Investing $18.51 Million
- Share Increase: Rivermont Capital Management increased its holdings in Grocery Outlet by nearly 1.1 million shares during Q3, investing $18.51 million, which raised the total value of its stake to $21.67 million, reflecting confidence in the company's growth potential.
- Market Performance: Despite Grocery Outlet's stock price dropping nearly 40% over the past year to $10.27, the company reported a 5.4% increase in net sales to $1.17 billion in Q3, indicating resilience in the face of adversity.
- Business Model: Grocery Outlet operates a network of independently run stores focusing on offering brand-name products at discounts, appealing to value-seeking consumers, which provides a competitive edge in the discount grocery sector.
- Future Outlook: The company plans to reignite same-store sales through store refresh initiatives by 2026, and despite current challenges with margin compression and increased promotional costs, management remains optimistic about future growth.
See More
Grocery Outlet Holding (GO) Experiences Oversold Conditions
Grocery Outlet's Stock Performance: Grocery Outlet Holding Corp (GO) shares have entered oversold territory with an RSI of 29.8, trading as low as $10.56 per share, compared to the S&P 500 ETF's RSI of 49.0.
Potential Buying Opportunity: The low RSI reading may indicate that the recent heavy selling is nearing exhaustion, suggesting potential entry points for bullish investors.
52-Week Range: GO's stock has a 52-week low of $10.21 and a high of $19.41, with the last trade recorded at $10.56.
Disclaimer: The views expressed in the article are those of the author and do not necessarily reflect the opinions of Nasdaq, Inc.
See More
