'Golden Week’ bookings show Chinese travel preferences are evolving
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Sep 29 2024
0mins
Source: CNBC
Outbound Travel Growth: Chinese travelers are increasingly booking overseas trips for the upcoming Golden Week, with a notable rise in long-haul destinations such as Europe and the United States, while domestic travel growth remains modest at 5-6%.
Changing Travel Preferences: There is a shift towards off-the-beaten-path locations and multi-destination itineraries, especially in Asia and Europe, with younger travelers leading the trend and spending more compared to last year.
Analyst Views on TCOM
Wall Street analysts forecast TCOM stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for TCOM is 85.00 USD with a low forecast of 82.00 USD and a high forecast of 90.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
7 Analyst Rating
7 Buy
0 Hold
0 Sell
Strong Buy
Current: 62.100
Low
82.00
Averages
85.00
High
90.00
Current: 62.100
Low
82.00
Averages
85.00
High
90.00
About TCOM
Trip.com Group Limited is a global travel service provider comprising Trip.com, Ctrip, Skyscanner and Qunar. Its one-stop travel platform connects its users and its ecosystem partners. It offers accommodation reservations, transportation ticketing, packaged tours, and corporate travel management services and other travel-related services to meet the various booking and traveling needs of both leisure and business travelers through its travel platform. It helps travelers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources and an advanced transaction platform, including apps, websites and 24/7 customer service centers. Ctrip provides travel and related services in China. Qunar is an online travel agency in China. Trip.com is an online travel agency for global travelers. Skyscanner is a travel search company.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.








