Game On: U.S. video game spending fell 15% in January, says Circana

Written by Emily J. Thompson, Senior Investment Analyst

MSFT+3.28%

RBLX-0.78%

TTWO+1.92%

Source: Business Insider

Updated: Feb 25 2025

0mins

Source: Business Insider

New Game Releases and Sales Performance: Capcom's "Monster Hunter Wilds" is set to release on February 28, while Activision's "Call of Duty: Black Ops 6" was the best-selling game in January. Other notable sales include Square Enix's "Final Fantasy VII: Rebirth," which saw a significant boost after its Steam debut.
Industry Developments and Concerns: Microsoft introduced a generative AI model called "Muse," sparking concerns among developers about the potential loss of craftsmanship in gaming. Meanwhile, Chinese publisher NetEase is divesting from overseas holdings and laying off staff as part of a strategic shift to focus on a smaller portfolio of games.

MSFT

$465.95+Infinity%1D

Analyst Views on MSFT

Wall Street analysts forecast MSFT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for MSFT is 631.36 USD with a low forecast of 500.00 USD and a high forecast of 678.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

34 Analyst Rating

32 Buy

2 Hold

0 Sell

Strong Buy

Current: 451.140

Low

500.00

Averages

631.36

High

678.00

Current: 451.140

Low

500.00

Averages

631.36

High

678.00

Citi

Buy

downgrade

$690 -> $660

2026-01-21

New

Reason

Citi

Price Target

$690 -> $660

AI Analysis

2026-01-21

New

downgrade

Buy

Reason

Citi lowered the firm's price target on Microsoft to $660 from $690 and keeps a Buy rating on the shares. Citi's reseller survey and partner data points were "more mixed" into Microsoft's fiscal Q2 results, the analyst tells investors in a research note. Citi expects an Azure beat in Q2 but reduced estimates for Microsoft's non-Azure businesses on weaker PC forecasts. The stock remains a top mega-cap idea at Citi.

Rothschild & Co Redburn

Alex Haissl

Neutral

downgrade

$500 -> $450

2026-01-21

New

Reason

Rothschild & Co Redburn

Alex Haissl

Price Target

$500 -> $450

2026-01-21

New

downgrade

Neutral

Reason

Rothschild & Co Redburn analyst Alex Haissl lowered the firm's price target on Microsoft to $450 from $500 and keeps a Neutral rating on the shares.

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Mizuho

Outperform

NULL

downgrade

$640 -> $620

2026-01-21

New

Reason

Mizuho

Price Target

$640 -> $620

2026-01-21

New

downgrade

Outperform

NULL

Reason

Mizuho lowered the firm's price target on Microsoft to $620 from $640 and keeps an Outperform rating on the shares. The firm adjusted targets in large-cap software as part of a Q4 earnings preview. Channel checks were solid overall, with public cloud data points were "generally good" and AI adoption "very strong," the analyst tells investors in a research note. However, Mizuho says some of its checks noted more moderate budget flush activity than usual. In addition, growing investor concerns about AI disruption :continue to decimate many software company multiples," the firm contends. It cites recent multiple compression for the target cuts.

TD Cowen

Buy

downgrade

$655 -> $625

2026-01-20

New

Reason

TD Cowen

Price Target

$655 -> $625

2026-01-20

New

downgrade

Buy

Reason

TD Cowen lowered the firm's price target on Microsoft to $625 from $655 and keeps a Buy rating on the shares. The firm previewed its results and said checks suggest demand for GPU and CPU infrastructure is stable or strengthening, and they expect about 2 points of upside to their 37% cc Azure estimates. Cowen suspects lack of growth acceleration due to capacity constraints will keep shares range-bound NT, but they remain constructive on the company's position to serve AI workloads.

About MSFT

Microsoft Corporation is a technology company that develops and supports software, services, devices, and solutions. Its Productivity and Business Processes segment consists of products and services in its portfolio of productivity, communication, and information services, spanning a variety of devices and platforms. It comprises Microsoft 365 Commercial products and cloud services; Microsoft 365 Consumer products and cloud services; LinkedIn, and Dynamics products and cloud services. The Intelligent Cloud segment consists of its public, private, and hybrid server products and cloud services. It comprises server products and cloud services, including Azure, and enterprise and partner services, including Enterprise Support Services. Its More Personal Computing segment primarily comprises Windows and Devices, including Windows OEM licensing; Gaming, including Xbox hardware and Xbox content; Search and news advertising, comprising Bing and Copilot, Microsoft News, and Microsoft Edge.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.