Ford Appoints New President for Energy Business
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 27 2026
0mins
Source: stocktwits
- New Business Launch: Ford has appointed Lisa Drake as the President of its newly established energy business, responsible for the end-to-end operations of battery energy storage systems, aimed at meeting the growing energy demands from data centers and boosting revenue from underutilized battery capacity.
- Investment Plans: The company plans to invest approximately $2 billion over the next two years to scale its battery storage business, targeting an annual deployment of at least 20 GWh of advanced battery energy storage systems by late 2027, indicating a strong commitment to the renewable energy market.
- Declining EV Sales: Ford's pure electric vehicle sales plummeted by about 52% in Q4 2024, with only 14,513 units sold, reflecting weakened demand following the end of federal tax credits, prompting the company to adjust its electric vehicle strategy.
- Competitor Performance: Despite slowing demand for electric vehicles, General Motors raised its profit outlook for 2026, demonstrating market confidence in EVs, which could have a positive impact on Ford's future earnings.
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Analyst Views on F
Wall Street analysts forecast F stock price to rise
14 Analyst Rating
3 Buy
10 Hold
1 Sell
Hold
Current: 11.680
Low
11.00
Averages
13.65
High
16.00
Current: 11.680
Low
11.00
Averages
13.65
High
16.00
About F
Ford Motor Company is an automobile company. The Company develops and delivers Ford trucks, sport utility vehicles, commercial vans and cars, and Lincoln luxury vehicles, along with connected services. The Company’s segments include Ford Blue, Ford Model e, Ford Pro, and Ford Credit. The Ford Blue segment primarily includes the sale of Ford and Lincoln internal combustion engine (ICE) and hybrid vehicles, service parts, accessories, and digital services for retail customers. The Ford Model e segment primarily includes the sale of its electric vehicles, service parts, accessories, and digital services for retail customers. The Ford Pro segment primarily includes the sale of Ford and Lincoln vehicles, service parts, accessories, and services for commercial, government, and rental customers. The Ford Credit segment consists of the Ford Credit business on a consolidated basis, which is primarily vehicle-related financing and leasing activities. Its vehicle brands are Ford and Lincoln.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Strong Demand: Despite the overall sales decline, demand for F-Series trucks and large SUVs like the Bronco, Explorer, and Expedition has continued to grow, suggesting a strong consumer preference for these models.
- Strategic Focus: Ford President Andrew Frick stated that the company is focusing on its strengths in high-demand segments while continuing to meet customer needs for both affordable and premium vehicle options, enhancing its competitive edge in the market.
- Stock Price Fluctuation: Currently trading at $11.48, Ford's stock has decreased by 1.67% from the previous trading day, reflecting market concerns over the company's sales performance, which may impact investor confidence.
See More
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- Electric Vehicle Sales Drop: Sales of Ford's electrified vehicles plummeted 34.8% to 48,019 units, reflecting reduced consumer purchasing willingness amid high gas prices and economic uncertainty, which could impact future market share.
- Luxury Brand Performance: Lincoln's Q1 sales dipped 0.5% to 23,610 vehicles, demonstrating brand stability and consumer loyalty despite the challenging overall market environment.
- Retail Market Share Growth: Despite the overall sales decline, Ford estimates its retail market share grew by 0.2 percentage points to 11.6%, indicating the company's ability to maintain a certain market position in a competitive landscape.
See More
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- New Product Strategy: Tesla has ceased production of its flagship Model S and X vehicles, reallocating production lines to develop the Optimus robot, although this shift has yet to yield significant sales, reflecting uncertainty in the company's new business direction.
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See More
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- EV Platform Initiative: Ford is targeting a ~$30,000 electric pickup by 2027 to compete with Tesla's Model Y and Model 3, although current EV sales remain weak and analysts are cautious about the company's prospects.
- Stock Performance Decline: Ford's stock fell over 2% in the past week despite CEO Farley's announcement of the new EV initiative, indicating persistent bearish sentiment in the market regarding the automaker's electric vehicle future amidst broader industry challenges.
- Sales Data Warning: In February, Ford's total U.S. vehicle sales dropped 5.5% year-over-year, with EV sales plummeting 37.7%, highlighting weak consumer demand for electric vehicles and the company's underperformance in the EV market.
- Analyst Rating Downgrade: Wells Fargo lowered Ford's price target from $11 to $10, maintaining an 'Underweight' rating, citing multiple market drivers moving in unfavorable directions, which adds to Ford's market pressures.
See More
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- Market Reaction: Despite CEO Jim Farley's podcast announcement about the new EV project, Ford's stock fell over 2% in the past week, indicating skepticism from the market regarding its electric vehicle strategy.
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See More
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- Amazon Order Impact: Amazon's order for 100,000 electric delivery vans established Rivian's market presence, with a four-year exclusivity agreement amended in 2023 to allow sales to other customers, although component shortages hindered order fulfillment.
- Market Competition Pressure: Rivian's electric delivery vans are priced around $80,000, while Ford's E-Transit is offered in the mid-$50,000s, coupled with Ford's established service infrastructure, which Rivian is still developing, reducing its market appeal.
- Product Performance Enhancement: Rivian plans to increase the electric delivery van's range by 30% through a larger battery pack and introduce all-wheel drive, aiming to improve product performance to attract more buyers and reshape its market image.
See More
