Ferrari's New Crypto Initiative: Ferrari is launching a crypto token linked to its 499P endurance race car, available exclusively to members of its Hyperclub, allowing them to trade the token and participate in an auction for a 499P model.
Strengthening Brand Loyalty: The initiative aims to enhance the connection with loyal fans and engage them with Ferrari's heritage and innovation, coinciding with a broader trend among luxury brands exploring digital collectibles and blockchain experiences.
Market Performance and Future Outlook: Ferrari's shares rose slightly but are down year-to-date; the company is set to report third-quarter earnings soon, with analysts maintaining a Moderate Buy consensus and a target price suggesting potential upside.
Regulatory Considerations: The token project is in early stages, with Conio seeking a license under the EU's new crypto regulations, indicating potential for growth once regulatory approvals are secured.
Wall Street analysts forecast RACE stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for RACE is 448.83 USD with a low forecast of 349.74 USD and a high forecast of 555.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
15 Analyst Rating
Wall Street analysts forecast RACE stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for RACE is 448.83 USD with a low forecast of 349.74 USD and a high forecast of 555.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
11 Buy
3 Hold
1 Sell
Moderate Buy
Current: 337.550
Low
349.74
Averages
448.83
High
555.00
Current: 337.550
Low
349.74
Averages
448.83
High
555.00
UBS
Buy
downgrade
$563 -> $555
2026-01-09
Reason
UBS
Price Target
$563 -> $555
AI Analysis
2026-01-09
downgrade
Buy
Reason
UBS lowered the firm's price target on Ferrari to $555 from $563 and keeps a Buy rating on the shares. Ferrari's cautious delivery strategy is expected to make early 2026 softer, with growth weighted to the second half, reducing the risk of near-term disappointments as expectations have reset, the analyst tells investors in a research note.
Berenberg
Buy
to
Buy
downgrade
2025-12-16
Reason
Berenberg
Price Target
2025-12-16
downgrade
Buy
to
Buy
Reason
Berenberg lowered the firm's price target on Ferrari to EUR 381 from EUR 399 and keeps a Buy rating on the shares.
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RBC Capital
Outperform
to
NULL
downgrade
2025-12-16
Reason
RBC Capital
Price Target
2025-12-16
downgrade
Outperform
to
NULL
Reason
RBC Capital lowered the firm's price target on Ferrari to EUR 435 from EUR 460 and keeps an Outperform rating on the shares.
JPMorgan
Jose Asumendi
Overweight
downgrade
2025-12-11
Reason
JPMorgan
Jose Asumendi
Price Target
2025-12-11
downgrade
Overweight
Reason
JPMorgan analyst Jose Asumendi lowered the firm's price target on Ferrari to EUR 350 from EUR 394 and keeps an Overweight rating on the shares.
About RACE
Ferrari NV, known as Ferrari, is an Italy-based designer, manufacturer and retailer of sports cars that is incorporated in the Netherlands. It operates under the Ferrari brand. Its sports cars portfolio includes, among others, F12berlinetta, FF, Ferrari 488 GTB, 488 Spider, 458 Speciale, Ferrari California T, F12tdf and LaFerrari. The Company also offers financing services through Ferrari Financial Services. It also produces limited series and one-off cars. The Company divides its regional markets in EMEA (Europe, the Middle East, India and Africa), Americas, Greater China and Rest of APAC (Asia-Pacific region, excluding Greater China) and is active in over 60 markets worldwide through a network of authorized dealers.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
