Traditional Media's Shift Towards Content Creators
Dealmaking Frenzy: Traditional media companies are actively engaging in partnerships with podcasters, social media influencers, and various content creators to expand their reach and diversify their offerings.
Fox News Initiatives: In July, Fox News launched a "new media expansion," which includes a licensing agreement with the "Ruthless" podcast, a talk show hosted by former Republican political strategists, indicating a strategic move to tap into political commentary and audience engagement.
Athletic's Licensing Deal: In August, The Athletic secured a seven-figure deal to license "Pablo Torre Finds Out," a show that blends sports and culture, showcasing the growing value of unique content in the media landscape.
Vox Media Collaborations: Vox Media has recently partnered with Bella Freud for her podcast "Fashion Neurosis" and entered into a licensing agreement with notable figures such as David Axelrod, Mike Murphy, and John Heilemann for their show "Hacks on Tap," further illustrating the trend of traditional media aligning with influential voices in various niches.
NWSA
$25.89+Infinity%1D
Analyst Views on NWSA
Wall Street analysts forecast NWSA stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for NWSA is 40.33 USD with a low forecast of 38.00 USD and a high forecast of 43.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
3 Analyst Rating
Wall Street analysts forecast NWSA stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for NWSA is 40.33 USD with a low forecast of 38.00 USD and a high forecast of 43.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
3 Buy
0 Hold
0 Sell
Strong Buy
Current: 26.050
Low
38.00
Averages
40.33
High
43.00
Current: 26.050
Low
38.00
Averages
40.33
High
43.00
JPMorgan
Overweight
downgrade
$40 -> $38
2025-11-25
Reason
JPMorgan
Price Target
$40 -> $38
2025-11-25
downgrade
Overweight
Reason
JPMorgan lowered the firm's price target on News Corp. to $38 from $40 and keeps an Overweight rating on the shares. The firm updated the company's model post the fiscal Q1 report. It sees an attractive valuation at current share levels.
Guggenheim
Buy
downgrade
$45 -> $43
2025-11-13
Reason
Guggenheim
Price Target
$45 -> $43
2025-11-13
downgrade
Buy
Reason
Guggenheim lowered the firm's price target on News Corp. to $43 from $45 and keeps a Buy rating on the shares after having updated the firm's model to reflect fiscal Q1 earnings and management's forward commentary.
JPMorgan
Overweight
maintain
$38 -> $40
2025-08-20
Reason
JPMorgan
Price Target
$38 -> $40
2025-08-20
maintain
Overweight
Reason
JPMorgan raised the firm's price target on News Corp. to $40 from $38 and keeps an Overweight rating on the shares. The firm updated the company's model post the fiscal Q4 report and continues to see "significant value" in the shares.
Seaport Research
Buy
maintain
$37 -> $38
2025-08-06
Reason
Seaport Research
Price Target
$37 -> $38
2025-08-06
maintain
Buy
Reason
Seaport Research raised the firm's price target on News Corp. to $38 from $37 and keeps a Buy rating on the shares.
About NWSA
News Corporation is a diversified media and information services company. Its Digital Real Estate Services segment consists of the Company’s interest in REA Group and Move. REA Group is a digital media business specializing in property and property-related services on its Websites and mobile apps. Move is a provider of digital real estate services in the United States and primarily operates a real estate information, advertising and services platform, as well as its referral-based services, online tools and services to do-it-yourself landlords and tenants. Its Dow Jones segment consists of Dow Jones, a global provider of news and business information, which distributes its content and data through a variety of media channels. Its Book Publishing segment consists of HarperCollins, a consumer book publisher with operations in 15 countries. Its News Media segment consists of News Corp Australia, News UK and the New York Post and includes The Australian, The Daily Telegraph, among others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
