Dropping vowels hasn’t done us any harm, insists Abrdn
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 25 2024
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Source: Yahoo Finance
- Abrdn's Name Change: Abrdn defended its decision to drop most vowels from its name, citing brand recognition concerns and the risk of being confused with other entities like Aberdeen Football Club.
- Rebranding Criticism: The company faced ridicule for the controversial rebrand, with critics joking about the missing vowels and referring to the CEO as Stphn Brd.
- Defending the Rebrand: Sir Douglas Flint, chairman of Abrdn, expressed pride in the name change, emphasizing the importance of brand recognition and stating that people know who the company is.
- Financial Performance: Despite the rebrand backlash, Abrdn reported positive financial results, including an increase in customer funds by £800m and growth in assets under management to £507.7bn.
- Shareholder Approval: Shareholders approved significant pay rises for Abrdn's bosses, with 87% voting in favor of the 2023 remuneration report, which included a £2.14m pay deal for the CEO.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
