DraftKings Launches Online Sportsbook in Puerto Rico
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 31 minutes ago
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Should l Buy DKNG?
Source: Newsfilter
- Market Expansion: DraftKings announced the official launch of its online sportsbook in Puerto Rico on February 23, 2026, marking a significant expansion into the Caribbean region, which is expected to attract a large number of local sports fans and enhance brand visibility.
- Registration Requirements: Puerto Rican residents must register in person at Foxwoods El San Juan Casino to access the online sportsbook, a measure that not only ensures compliance but also enhances customer engagement and loyalty.
- Product Features: The new platform will offer features such as same-game parlays, in-game wagering, and special odds boosts, aiming to provide users with a richer betting experience, thereby increasing market competitiveness and meeting diverse customer needs.
- Responsible Gaming Commitment: DraftKings emphasizes its collaboration with the Mashantucket Pequot Tribal Nation and Foxwoods El San Juan Casino by launching a suite of responsible gaming tools, ensuring that users can enjoy betting responsibly while enhancing the brand's social responsibility profile.
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Analyst Views on DKNG
Wall Street analysts forecast DKNG stock price to rise
29 Analyst Rating
23 Buy
6 Hold
0 Sell
Strong Buy
Current: 22.310
Low
30.00
Averages
42.69
High
53.00
Current: 22.310
Low
30.00
Averages
42.69
High
53.00
About DKNG
DraftKings Inc. is a digital sports entertainment and gaming company. It provides users with online and retail sports betting (together, Sportsbook), online casino (iGaming) and daily fantasy sports product offerings, as well as digital lottery courier, media, and other product offerings. Sportsbook is live with mobile and/or retail sports betting operations pursuant to regulations in 28 states, Washington, D.C., and in Ontario, Canada. It operates iGaming pursuant to regulations in five states and in Ontario, Canada under its DraftKings brand and pursuant to regulations in four states under its Golden Nugget Online Gaming brand. It owns Jackpocket, a digital lottery courier app in the United States. It is both an official daily fantasy and sports betting partner of the NFL, NHL, PGA TOUR, WNBA and UFC, as well as an official daily fantasy partner of NASCAR, an official sports betting partner of the NBA. It also owns and operates DraftKings Network, a multi-platform content ecosystem.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Market Expansion: DraftKings announced the official launch of its online sportsbook in Puerto Rico on February 23, 2026, marking a significant expansion into the Caribbean region, which is expected to attract a large local sports fan base and enhance brand visibility.
- Registration Requirements: Puerto Rican residents must register in person at Foxwoods El San Juan Casino to access the online platform, a measure that not only ensures compliance but also provides the company with direct customer engagement opportunities, thereby strengthening customer relationships.
- Product Features: The new platform will offer features such as same-game parlays, in-game wagering, and special odds boosts, aimed at enhancing user experience and meeting local market demands for diverse betting options, further solidifying DraftKings' competitive position in the industry.
- Responsible Gaming Commitment: DraftKings emphasizes its commitment to responsible gaming by providing various tools to help users engage in gambling activities responsibly, which not only enhances brand reputation but also aligns with regulatory requirements, thereby increasing consumer trust.
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- Financial Target Outlook: BofA Securities analyst Shaun C. Kelley anticipates that DraftKings will highlight its Predictions initiative in the upcoming meeting, potentially raising its 2028 revenue forecast to $8.5 billion to $9.1 billion, indicating confidence in future growth.
- Market Size Forecast: Kelley revised the total addressable market (TAM) outlook for prediction markets, estimating it could reach around $600 billion by 2028, with DraftKings expected to capture 10% to 20% of that share, showcasing the company's potential in this emerging sector.
- Profitability Adjustments: Despite the revenue increase, Kelley believes that the EBITDA expectations for 2028 may be lowered to $1.5 billion to $1.7 billion, reflecting the challenges of balancing profitability between core operations and the predictions market.
- Customer Acquisition Trends: The analyst notes that DraftKings will delve into recent customer acquisition and retention trends, particularly concerning the potential impact of prediction markets on existing business, which will provide investors with a more comprehensive view of the company's operations.
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- Market Expansion: DraftKings announced the official launch of its online sportsbook in Puerto Rico on February 23, 2026, marking a significant expansion into the Caribbean region, which is expected to attract a large number of local sports fans and enhance brand visibility.
- Registration Requirements: Puerto Rican residents must register in person at Foxwoods El San Juan Casino to access the online sportsbook, a measure that not only ensures compliance but also enhances customer engagement and loyalty.
- Product Features: The new platform will offer features such as same-game parlays, in-game wagering, and special odds boosts, aiming to provide users with a richer betting experience, thereby increasing market competitiveness and meeting diverse customer needs.
- Responsible Gaming Commitment: DraftKings emphasizes its collaboration with the Mashantucket Pequot Tribal Nation and Foxwoods El San Juan Casino by launching a suite of responsible gaming tools, ensuring that users can enjoy betting responsibly while enhancing the brand's social responsibility profile.
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- Significant Revenue Growth: DraftKings reported a 43% year-over-year revenue increase in Q4, reaching $1.99 billion, with sportsbook revenue soaring 64% to $1.4 billion, indicating strong market performance despite competitive pressures from prediction markets.
- Prediction Market Challenges: As more prediction market platforms emerge, DraftKings has launched its own, and while it has yet to impact its sportsbook business, the CEO highlighted it as the biggest growth opportunity since the Supreme Court legalized online sports betting.
- Conservative Future Outlook: The company projects 2026 revenue between $6.5 billion and $6.9 billion, below the $7.3 billion analyst consensus, although this still represents a 14% revenue growth at the high end of guidance and a 45% EBITDA growth, reflecting a cautious stance on future performance.
- Investor Confidence Shaken: The conservative guidance and potential disruption from prediction markets have led to a 35% decline in DraftKings' stock year-to-date, yet the current forward P/E ratio of 16 times suggests undervaluation amidst strong growth, potentially offering a buying opportunity for investors.
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- Portfolio Reshuffle: On February 19, ARK Invest added approximately $24 million in Figma shares following the company's fourth-quarter fiscal 2025 results, indicating strong confidence in Figma's growth potential.
- Strong Earnings Report: Figma reported earnings per share of $0.08 and revenue of $303.8 million, both exceeding market expectations, leading to a stock price increase of over 6% post-earnings, reflecting investor optimism about future performance.
- Positive Future Guidance: The company guided fiscal 2026 revenue between $1.366 billion and $1.374 billion, surpassing market forecasts, with management asserting that demand for software remains robust despite ongoing debates around generative AI, indicating sustained market interest.
- AI Tool Innovation: Figma plans to introduce usage-based pricing and monthly AI credit limits starting in March, leveraging AI models from Alphabet to convert text prompts into app prototypes, thereby enhancing its product competitiveness and market appeal.
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- Pricing Advantage: Coinbase's prediction markets offer significantly better pricing compared to traditional sportsbooks, allowing users to lock in higher profits when betting on teams to win or against the spread, thereby enhancing investment returns.
- Real-Time Trading Flexibility: Unlike traditional sportsbooks, Coinbase's prediction markets enable users to trade in and out of markets at any time, aligning user interests with the platform's in a peer-to-peer model, which enhances user experience.
- Innovative Product Diversity: Coinbase provides a range of products that traditional sportsbooks cannot offer, including climate risk, Fed interest rates, and CPI markets, with expectations of innovation in sports derivatives markets over the next year, further expanding market boundaries.
- Enhanced Market Competitiveness: While sports markets attract significant attention, Gemayel emphasizes that the potential of prediction markets extends far beyond, and as user demand for diverse markets increases, Coinbase is poised for rapid growth in this sector.
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