Disney's Brand Sentiment Decline: Disney and its streaming service Disney+ have experienced a significant drop in brand sentiment, reaching multiyear lows, particularly after the temporary removal of Jimmy Kimmel's show, which alienated both Democrats and Republicans.
Controversy and Price Increase: The backlash stemmed from Kimmel's comments and the network's response, leading to criticism from various political figures. Additionally, Disney announced a price increase for subscriptions, further complicating the company's public image despite a slight increase in brand awareness.
DIS
$110.49+Infinity%1D
Analyst Views on DIS
Wall Street analysts forecast DIS stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for DIS is 137.87 USD with a low forecast of 123.00 USD and a high forecast of 152.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
17 Analyst Rating
Wall Street analysts forecast DIS stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for DIS is 137.87 USD with a low forecast of 123.00 USD and a high forecast of 152.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
14 Buy
3 Hold
0 Sell
Strong Buy
Current: 111.600
Low
123.00
Averages
137.87
High
152.00
Current: 111.600
Low
123.00
Averages
137.87
High
152.00
Wolfe Research
Outperform
maintain
$133 -> $134
2025-12-15
New
Reason
Wolfe Research
Price Target
$133 -> $134
2025-12-15
New
maintain
Outperform
Reason
Wolfe Research raised the firm's price target on Disney to $134 from $133 and keeps an Outperform rating on the shares. The firm adjusted ratings and targets in the media and entertainment and telecom and cable sectors as part of its 2026 outlook. Wolfe recommends being overweight live entertainment and music. It downgraded the telecom and cable group to Market Weight, saying it sees "no relief" from the key performance indicator deterioration seen in the second half of 2025.
JPMorgan
Overweight
maintain
$138
2025-11-14
Reason
JPMorgan
Price Target
$138
2025-11-14
maintain
Overweight
Reason
JPMorgan views the post-earnings selloff yesterday in shares of Disney as overdone. It attributes the pullback to concerns over the parks segment but says the positives in Disney's direct-to-consumer business are underappreciated at current share levels. The 1.5M net additions for Disney+ in the quarter "seemed to go unnoticed," the analyst tells investors in a research note. JPMorgan increased earnings estimates and keeps an Overweight rating on Disney with a $138 price target.
Rosenblatt
Barton Crockett
Buy
downgrade
$141 -> $130
2025-11-14
Reason
Rosenblatt
Barton Crockett
Price Target
$141 -> $130
2025-11-14
downgrade
Buy
Reason
Rosenblatt analyst Barton Crockett lowered the firm's price target on Disney to $130 from $141 and keeps a Buy rating on the shares, telling investors that Disney's September-ending fiscal Q4 report had "positives and things to ponder." The company's core strength is durable parks, but "one ponderable that caught our attention was a modest but notable deceleration in domestic parks," the analyst added in a post-earnings note.
Evercore ISI
Kutgun Maral
Outperform
maintain
$140 -> $142
2025-11-14
Reason
Evercore ISI
Kutgun Maral
Price Target
$140 -> $142
2025-11-14
maintain
Outperform
Reason
Evercore ISI analyst Kutgun Maral raised the firm's price target on Disney to $142 from $140 and keeps an Outperform rating on the shares. The company's earnings report "showcased robust performance," with Disney beating EPS expectations and reaffirming its double-digit EPS growth target for the next two years, but shares dipped nearly 8%, largely due to a mix of factors impacting investor sentiment against a backdrop of market volatility, the analyst says. The FY26 outlook remains conservative amid macro uncertainties, but Disney's "strong track record and strategic investments position it well for sustained growth," the analyst contends.
About DIS
The Walt Disney Company is a diversified worldwide entertainment company. The Company's segments include Entertainment, Sports and Experiences. The Entertainment segment generally encompasses its non-sports focused global film and episodic content production and distribution activities. The lines of business within the Entertainment segment along with their business activities include Linear Networks, Direct-to-Consumer, and Content Sales/Licensing. The Sports segment encompasses its sports-focused global television and direct-to-consumer (DTC) video streaming content production and distribution activities. The lines of business within the Sports segment include ESPN and Star. The Experiences segment includes Parks and Experiences and Consumer Products. Parks and Experiences consists of Walt Disney World Resort in Florida, Disneyland Resort in California, Disney Cruise Line, and others. Consumer Products includes licensing of its trade names, characters, visual, literary and other IP.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
