Crocs Inc (CROX) Downgraded to Sector Weight, Revenue Estimates Cut to $3.98 Billion
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 22 2026
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Source: Benzinga
- Rating Downgrade: KeyBanc Capital Markets analyst Ashley Owens downgraded Crocs from Overweight to Sector Weight, reflecting challenges from declining U.S. demand and increased consumer selectivity.
- Revenue Forecast Cut: The analyst lowered the full-year revenue estimate for 2026 from $4.04 billion to $3.98 billion, indicating that this trend could weigh on the company's near-term results, although gross margins may benefit.
- International Market Potential: While the international market could remain a bright spot and provide long-term growth opportunities, visibility remains limited due to ongoing wholesale caution, tariff headwinds, and continued pressure from HEYDUDE's channel cleanup.
- Market Reaction: At the time of the report, Crocs shares rose by 0.33% to $85.55, reflecting a cautious market sentiment as investors await clearer signs of stabilization and sustained traction from product initiatives.
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Analyst Views on CROX
Wall Street analysts forecast CROX stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CROX is 90.38 USD with a low forecast of 75.00 USD and a high forecast of 112.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
10 Analyst Rating
3 Buy
7 Hold
0 Sell
Moderate Buy
Current: 82.870
Low
75.00
Averages
90.38
High
112.00
Current: 82.870
Low
75.00
Averages
90.38
High
112.00
About CROX
Crocs, Inc. is engaged in the design, development, worldwide marketing, distribution, and sale of casual lifestyle footwear and accessories for all. The Company's brands include Crocs and HEYDUDE. The Crocs Brand's collection contains Croslite material, a proprietary, molded footwear technology. It also uses Croslite material formulations in connection with material technologies used in its visible comfort collections, such as its LiteRide and Free Feel Technology products. The HEYDUDE Brand offers shoes with an iconic and versatile loafer silhouette with many wearing occasions that focus on casualization, comfort-led functionality and personalization. It sells its products in more than 80 countries, through wholesale and direct-to-consumer channels. Its wholesale channel includes domestic and international multi-brand retailers, e-tailers and others. Its direct-to-consumer channel includes Company-operated retail stores, Company-operated e-commerce sites and third-party marketplaces.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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Crocs, Inc. (CROX) Stock Rises to $86.72 Despite Keybanc Downgrade
- Rating Downgrade Impact: Keybanc downgraded Crocs to Sector Weight, with analyst Ashley Owens noting that despite pressures from promotional pullbacks and tighter wholesale receipts in North America, the stock is rebounding, indicating cautious optimism in the market about the company's future.
- Consumer Demand Challenges: Owens highlighted that U.S. demand remains weak, with a more selective consumer, particularly as competition intensifies in the sub-$100 athletic brand category, impacting Crocs' market performance.
- International Market Outlook: While the international market could still be a bright spot, visibility remains limited due to ongoing wholesale caution and tariff headwinds, which may affect overall performance.
- Stock Price Volatility: Despite the downgrade, Crocs shares rose 1.70% to $86.72 on Thursday, reflecting market recognition of the company's valuation, although there are limited catalysts in the near term.
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