Commerce Endorses Google's New Universal Commerce Protocol to Enhance E-commerce Efficiency
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 4h ago
0mins
Source: Globenewswire
- Protocol Endorsement: Commerce's endorsement of Google's Universal Commerce Protocol (UCP) establishes a common language for merchants to interact seamlessly throughout the shopping journey, thereby enhancing customer experience and reducing the risk of lost sales.
- Feature Launch: The UCP will soon enable a new checkout feature in Search and the Gemini app, allowing consumers to buy directly from eligible US retailers and Commerce merchants while researching, significantly increasing the likelihood of immediate transactions.
- Data Optimization: Commerce leverages its Feedonomics-powered data enrichment layer to ensure structured and enriched product data, which boosts visibility and conversion rates within the Google ecosystem, enhancing merchants' competitive edge in the market.
- Future Development: Through collaboration with Google, Commerce aims to provide merchants with a unified open standard that helps them remain competitive in AI-driven environments while future-proofing their business and retaining full ownership of customer relationships and transaction data.
Analyst Views on CMRC
Wall Street analysts forecast CMRC stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CMRC is 7.33 USD with a low forecast of 5.00 USD and a high forecast of 11.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
6 Analyst Rating
2 Buy
2 Hold
2 Sell
Hold
Current: 4.140
Low
5.00
Averages
7.33
High
11.00
Current: 4.140
Low
5.00
Averages
7.33
High
11.00
About CMRC
Commerce.com, Inc., formerly BigCommerce Holdings, Inc., is a provider of an intelligent, composable ecommerce infrastructure that empowers businesses to innovate and grow in the era of artificial intelligent (AI)-driven, agentic commerce. The Company’s software-as-a-service platform serves as the connection for modern digital commerce, enabling merchants to orchestrate personalized shopping experiences across both owned and third-party channels. Its unified platform is anchored by three core products: BigCommerce, flexible and open commerce engine; Feedonomics, AI-powered product data optimization and syndication platform; and Makeswift, next-generation visual editor for storefront and content experiences. These products enable merchants to centralize product data, power dynamic shopping experiences, and optimize visibility across discovery and buying channels, including emerging agentic surfaces.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
