Coca-Cola Appoints New Chief Digital Officer
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 14 2026
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To unify digital, data and operational excellence across the company, Coca-Cola is creating the new role of Chief Digital Officer. Sedef Salingan Sahin, who currently serves as president of the company's Eurasia and Middle East operating unit, will take on this new position, reporting to Braun. Sahin will lead the next chapter of Coca-Cola's digital journey, integrating the company's digital network and connecting work across related functions. Sahin, who joined Coca-Cola in 2003, served as president of the company's nutrition, juice, dairy and plant category in the marketing organization before taking her current role in the Eurasia and Middle East operating unit.
Analyst Views on KO
Wall Street analysts forecast KO stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for KO is 79.33 USD with a low forecast of 71.00 USD and a high forecast of 85.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
14 Analyst Rating
13 Buy
1 Hold
0 Sell
Strong Buy
Current: 72.560
Low
71.00
Averages
79.33
High
85.00
Current: 72.560
Low
71.00
Averages
79.33
High
85.00
About KO
The Coca-Cola Company is a beverage company. The Company's segments include Europe, Middle East and Africa; Latin America; North America; Asia Pacific; Global Ventures; and Bottling Investments. It sells multiple brands across several beverage categories worldwide. Its portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Its water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak and Ayataka. Its juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. It operates in two lines of business: concentrate operations and finished product operations. Its concentrate operations sell beverage concentrates, syrups, including fountain syrups, and certain finished beverages to authorized bottling operations. Its finished product operations sell sparkling soft drinks and a variety of other finished beverages.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
