Chinese Retailer Miniso Ventures into Collectible Toys with New Spinoff
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Sep 29 2025
0mins
Source: WSJ
Miniso's Spinoff Plans: Chinese retail brand Miniso is planning to spin off its pop-culture collectibles unit, Top Toy, and list it separately on the Hong Kong stock exchange.
Listing Application and Sponsors: Miniso has submitted a listing application for Top Toy, with UBS, JPMorgan, and Citic Securities acting as joint sponsors for the process.
Analyst Views on MNSO
Wall Street analysts forecast MNSO stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for MNSO is 25.55 USD with a low forecast of 23.00 USD and a high forecast of 27.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
4 Analyst Rating
4 Buy
0 Hold
0 Sell
Strong Buy
Current: 20.010
Low
23.00
Averages
25.55
High
27.00
Current: 20.010
Low
23.00
Averages
25.55
High
27.00
About MNSO
MINISO Group Holding Ltd is an investment holding company primarily engaged in the design, retail and wholesale of lifestyle products and toys. The brands include MINISO and TOP TOY. The MINISO brand primarily provides various lifestyle products, covering home decor, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care, snacks, fragrance and perfumes, as well as stationery and gifts. The TOP TOY brand primarily provides toys, including blind boxes, toy bricks, model figures, three dimensional (3D) building blocks and collectible dolls. The Company primarily operates its businesses in the domestic market and overseas markets, including other parts of Asia, America and Europe.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.







