Champion Safe Honors Cross Creek Outdoor Supplies for Remarkable Expansion in the Southeast
Champion Safe Company Highlights Dealer Success: Champion Safe Company recognizes Cross Creek Outdoor Supplies in Henderson, NC, for achieving 112% year-to-date growth from 2024 to 2025, establishing itself as a leading dealer in the Southeast.
Commitment to Customer Experience: Wade Abbott Jr., owner of Cross Creek, emphasizes the importance of customer choice and confidence, supported by Champion's responsive and knowledgeable team, which has contributed to their success.
Expanded Showroom and Inventory: Cross Creek has enhanced its customer experience by expanding its showroom, offering a wider selection of Champion safes, and providing expert guidance to buyers.
American Rebel Holdings Overview: American Rebel Holdings, the parent company of Champion Safe, has diversified its offerings beyond safes to include apparel and beverages, reflecting its growth as a patriotic lifestyle brand.
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American Rebel Holdings, Inc. (NASDAQ: AREB) Partners with Muller Distributing to Introduce American Rebel Light—America's Patriotic Beer in Philadelphia and Eastern Pennsylvania
New Distribution Partnership: American Rebel Holdings has partnered with Muller Distributing to expand its presence in eastern Pennsylvania, marking a significant step in its national growth strategy.
Launch Timeline: The on-premises launch of American Rebel Light Beer is set for early December 2025, followed by an off-premises rollout in Q1 2026, targeting bars, restaurants, and retail outlets.
Distribution Strategy: The partnership with Muller, a major beverage wholesaler, will enhance American Rebel's market reach through high-frequency coverage and promotional support, leveraging motorsports and live events to drive consumer trial and sales.
Future Plans: American Rebel aims to secure additional distribution partners in Pennsylvania and expand its retail presence, with a focus on major chains like Giant Eagle, following successful engagements at the National Beer Wholesalers Association convention.
Champion Safe Reports More Than 80% Yearly Growth at Its Main American Rebel Store in Lenexa, KS
Sales Growth: The American Rebel retail store in Lenexa, Kansas, has experienced over 80% year-over-year growth, primarily due to increased demand for Champion and American Rebel safes and concealed-carry gear.
Customer Experience: The store emphasizes exceptional customer service, providing expert advice and hands-on demonstrations, which helps convert first-time visitors into long-term customers.
Product Range: The Lenexa showroom offers a comprehensive selection of Champion and American Rebel products, including residential and large-format safes, concealed-carry backpacks, and apparel.
Company Background: Champion Safe Company, a subsidiary of American Rebel Holdings, has been manufacturing high-security safes for over 25 years, focusing on American-made products and customer satisfaction.
