Cardlytics Unveils Job Cuts in Effort to Realign Organization and Reduce Costs
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Oct 02 2025
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Source: Newsfilter
Cost Savings Initiative: Cardlytics Inc. announced a cost savings initiative that includes a workforce reduction of approximately 120 employees, or 30% of its total workforce, to optimize its cost structure and focus on critical business priorities.
Financial Impact: The company expects to incur $2.3 million in severance expenses and aims to achieve annualized cash savings of at least $26 million, while remaining committed to positive adjusted EBITDA for 2025 and 2026.
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Analyst Views on CDLX
Wall Street analysts forecast CDLX stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CDLX is 1.63 USD with a low forecast of 1.50 USD and a high forecast of 2.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
4 Analyst Rating
0 Buy
3 Hold
1 Sell
Hold
Current: 1.030
Low
1.50
Averages
1.63
High
2.00
Current: 1.030
Low
1.50
Averages
1.63
High
2.00
About CDLX
Cardlytics, Inc. is a provider of a digital advertising platform. Through the Cardlytics platform, its financial media network, marketers deliver advertising content to customers that allows them to earn rewards, which are funded with a portion of the fees it collects from marketers. It maintains the Cardlytics platform in both the United States and the United Kingdom. Cardlytics platform helps marketers find new customers that are active in their category but not shopping with them, or to grow their business with existing customers. Cardlytics platform provides its marketers with a scalable solution for driving customer loyalty and engagement, whereby Cardlytics handles everything from contracting with marketers and creating, managing and reporting the performance of their campaigns to attributing incentives to each of its partners customers. The Bridg platform is a customer data platform that utilizes POS data from its merchant data partners, including product-level purchase data.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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