Brown-Forman shares plummet as whiskey maker warns of tariff uncertainty
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 05 2025
0mins
Source: CNBC
Earnings Report Impact: Brown-Forman, the maker of Jack Daniel's, saw its shares drop over 18% after reporting quarterly earnings that fell short of analyst expectations, with a 7% decline in sales and a 45% decrease in net income compared to the previous year.
Future Outlook and Challenges: The company anticipates ongoing challenges for fiscal year 2026 due to macroeconomic volatility, potential tariff impacts, and declining sales in its tequila and ready-to-drink portfolios, which could further affect earnings.
Analyst Views on BF.B
Wall Street analysts forecast BF.B stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BF.B is 29.53 USD with a low forecast of 27.00 USD and a high forecast of 32.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
9 Analyst Rating
1 Buy
4 Hold
4 Sell
Moderate Sell
Current: 27.930
Low
27.00
Averages
29.53
High
32.00
Current: 27.930
Low
27.00
Averages
29.53
High
32.00
About BF.B
Brown-Forman Corporation manufactures, distills, bottles, imports, exports, markets, and sells a variety of beverage alcohol products under brands. It has built a portfolio of more than 40 spirit, ready-to-drink (RTD) cocktails, and wine brands. Its brands include Jack Daniel’s Family of Brands, Woodford Reserve, Herradura, el Jimador, Korbel, New Mix, Old Forester, The Glendronach, Glenglassaugh, Benriach, Diplomatico Rum, Chambord, Gin Mare, Fords Gin, Slane, and Coopers’ Craft. Its Jack Daniel’s Family of Brands include Jack Daniel’s Tennessee Whiskey, Jack Daniel’s RTD, Jack Daniel’s Tennessee Honey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Fire, Jack Daniel’s Single Barrel Collection, Jack Daniel’s Bonded Tennessee Whiskey, Jack Daniel’s Bonded Tennessee Rye, Jack Daniel’s Triple Mash Blended Straight Whiskey, Jack Daniel’s American Single Malt, and Jack Daniel’s 12 Year Old. It sells its products in over 170 countries.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
