Bitcoin, XRP, and Ethereum Plummet: The Reasons Behind the Latest Crypto Downturn.
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 30 2026
0mins
Should l Buy COIN?
Source: Barron's
- Bitcoin Price Decline: The price of Bitcoin is experiencing a decline due to a selloff in Big Tech stocks.
- Impact of Federal Reserve Appointment: Expectations surrounding Kevin Warsh's potential appointment as the next chair of the Federal Reserve are negatively affecting cryptocurrencies.
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Analyst Views on COIN
Wall Street analysts forecast COIN stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for COIN is 361.63 USD with a low forecast of 230.00 USD and a high forecast of 440.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
25 Analyst Rating
17 Buy
7 Hold
1 Sell
Moderate Buy
Current: 165.120
Low
230.00
Averages
361.63
High
440.00
Current: 165.120
Low
230.00
Averages
361.63
High
440.00
About COIN
Coinbase Global, Inc. is a holding company of Coinbase, Inc. and other subsidiaries. The Company provides a platform that serves as a compliant on-ramp to the onchain economy and enables users to engage in a variety of activities with their crypto assets in both proprietary and third-party product experiences enabled by access to decentralized applications. It offers consumers their primary financial account for the cryptoeconomy; institutions a full-service prime brokerage platform with access to deep pools of liquidity across the crypto marketplace, and developers a suite of products granting access to build onchain. Its platform helps people and institutions to engage with crypto assets, including trading, staking, safekeeping, spending, and global transfers. It offers products and services to various customer groups: individuals, businesses, institutions, and developers. Its transaction products consist of consumer trading, prime Trading, markets, base protocol and Coinbase wallet.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Stock Decline Trend: Coinbase's stock has fallen over 40% in the past year, underperforming Bitcoin and Ethereum, reflecting the overall weakness in the cryptocurrency market, which may lead to decreased investor confidence.
- Asset Scale and Trading Volume: As of September 30, 2025, Coinbase's platform assets reached $516 billion, with net revenue of $1.86 billion in Q3, up 55% year-over-year, indicating the company's ability to maintain strong revenue growth despite market downturns.
- Transaction Revenue Shift: Bitcoin's share of transaction revenue decreased from 35% to 24%, while XRP's share increased from 6% to 14%, suggesting a growing investor interest in alternative assets, which could impact Coinbase's long-term revenue structure.
- Future Outlook and Analysis: Analysts expect Coinbase to report $1.86 billion in revenue for the upcoming Q4 earnings, despite an 18% year-over-year decline; however, in the long term, Coinbase is still viewed as a solid option for indirect exposure to the crypto market due to product diversification and the adoption of stablecoins.
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- Advertising Innovation: Coinbase launched a 60-second karaoke-style ad during the Super Bowl, designed to engage viewers collectively under the theme of 'Everybody Coinbase', showcasing the mainstream adoption and accessibility of cryptocurrency.
- Audience Engagement: The ad not only aired during the Super Bowl but also featured creative extensions in locations like Times Square and the Sphere's Exosphere in Las Vegas, aiming to engage over 150 million viewers in a shared experience, enhancing interaction between the brand and consumers.
- Market Impact: Coinbase's debut ad in 2022 generated over 20 million landing page hits, and this year's campaign aims to further elevate brand awareness and solidify its leadership position in the cryptocurrency market, attracting more users to participate.
- Strategic Vision: Coinbase's CMO Catherine Ferdon highlighted that 52 million Americans have used cryptocurrency, and the ad aims to break generational and political barriers, making crypto approachable and secure for everyone, thereby fostering collective participation in the future of finance.
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- Game Outcome: On February 8, 2026, Super Bowl LX saw the Seattle Seahawks defeat the New England Patriots 29-13, with 30 of the 42 total points scored in the fourth quarter, highlighting the game's intensity and enhancing the Seahawks' brand image.
- Ad Performance: According to USA Today's Ad Meter, brands like Anheuser-Busch, Lay's, and Dunkin' resonated well with viewers again this year, indicating effective emotional and comedic messaging strategies that continue to engage audiences.
- Viewer Feedback: Some ads featuring AI tools failed to win over viewers, reflecting a limited acceptance of technology-driven advertising among consumers, suggesting that companies need to reassess their advertising strategies to improve effectiveness.
- Market Impact: The Super Bowl remains a crucial platform for brand marketing, where successful ads can significantly boost brand visibility and directly influence sales performance, prompting companies to increase their advertising budgets in future campaigns.
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- Earnings Schedule: This week features a high volume of earnings reports from technology, consumer discretionary, and energy sectors, with RIVN stock showing notable movement ahead of its earnings release, indicating investor sentiment.
- Monday.com and Pagaya Reports: On Monday, work management SaaS provider Monday.com and fintech company Pagaya released their earnings before the market opened, with expectations that their results will reflect broader industry trends.
- Coinbase Earnings Expectations: On Thursday, Coinbase is expected to report earnings of 68 cents per share and quarterly revenue of $1.86 billion, despite facing a projected 33% drop in transaction revenue, raising investor interest in its growing stablecoin and subscription services.
- Nebius Group Forecast: Also on Thursday, Nebius Group is projected to report a loss of $1.14 per share and revenue of $246.05 million, with analysts expressing caution, reflecting concerns over cloud service demand in the current market environment.
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- Earnings Forecast Overview: According to Polymarket trading data, investors predict a 49% chance that BP will exceed quarterly earnings, indicating a cautiously optimistic market sentiment that could influence its stock price trajectory.
- Grab Holdings Expectations: Grab Holdings has a 48% probability of beating quarterly earnings, suggesting that the market remains reserved about its ability to sustain growth in a competitive environment, which may affect investor confidence.
- Hyatt Hotels Outlook: Hyatt Hotels is projected to have a 49% chance of exceeding quarterly earnings, reflecting a positive market sentiment regarding its performance amid the recovery in the travel industry, potentially driving its stock price higher.
- Coinbase Predictions: Coinbase Global has only a 36% chance of surpassing quarterly earnings expectations, indicating a cautious market outlook on its performance amid cryptocurrency market volatility, which could exert downward pressure on its stock price.
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- Market Surge: The Dow Jones Industrial Average surged over 1,200 points on Friday, surpassing the 50,000 mark for the first time, closing the week up 2.5%, indicating a strong recovery in market sentiment despite earlier tech stock sell-offs.
- Bitcoin Rebound: Bitcoin rebounded above $70,000 on Friday, recovering from a sharp drop that nearly brought it below $60,000, reflecting a renewed confidence in the cryptocurrency market, although it remains over 50% off its all-time high.
- Super Bowl Advertising Boom: During the Super Bowl, NBC's average price for a 30-second ad reached $8 million, with some slots exceeding $10 million, highlighting strong demand in the advertising market, particularly from AI companies.
- Legal Battle Between Hims and Novo: Novo Nordisk is suing Hims & Hers over alleged copycat versions of its Wegovy obesity drug, leading Hims to announce the withdrawal of its product, which caused its shares to drop over 20% before the market opened.
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