Axalta Releases 2025 Global Automotive Color Popularity Report, White at 29%
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 16 2025
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Source: Newsfilter
- Stable Color Trends: Axalta's 2025 Global Automotive Color Popularity Report reveals that white leads at 29%, black at 23%, and gray at 22%, indicating a sustained consumer preference for simplicity, even as interest in color expression rises.
- Significant Regional Variations: In North America, white accounts for 31%, with blue and red at 10% and 7% respectively, reflecting a growing consumer desire for customization and standout styling, which may influence future automotive design directions.
- Changes in South American Market: In South America, white leads at 35%, with silver and blue rising to 14% and 7%, respectively, showcasing a continued interest in modern, refined tones that could drive adjustments in local automotive manufacturers' design strategies.
- European Design Preferences: In Europe, gray dominates at 26%, with white and black at 25% and 22%, respectively, indicating a preference for refined, understated designs that may shape the competitive landscape of the automotive market going forward.
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Analyst Views on AXTA
Wall Street analysts forecast AXTA stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for AXTA is 35.92 USD with a low forecast of 29.00 USD and a high forecast of 43.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
13 Analyst Rating
5 Buy
8 Hold
0 Sell
Moderate Buy
Current: 34.060
Low
29.00
Averages
35.92
High
43.00
Current: 34.060
Low
29.00
Averages
35.92
High
43.00
About AXTA
Axalta Coating Systems Ltd. is a global coatings company. The Company is a manufacturer, marketer and distributor of coatings systems and products. Its segments include Performance Coatings and Mobility Coatings. Through its Performance Coatings segment, it provides sustainable liquid and powder coating solutions to both large regional and global customers and to a fragmented and local customer base. These customers comprise, among others, independent or multi-shop operator body shops as well as a wide variety of industrial manufacturers. Through its Mobility Coatings segment, it provides coatings technologies for light vehicle and commercial vehicle original equipment manufacturers (OEMs). Its key products consist of the four main coatings layers: electrocoat (AquaEC), primer (HyperDur), basecoat (ChromaDyne) and clearcoat (Lumeera). Its major industrial brands include Imron Industrial, Tufcote Industrial, Corlar Industrial, Strenex Industrial, PercoTop, Voltatex, and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Trinity Street Fully Exits Axalta Stake in $22.1 Million Transaction
- Full Exit: Trinity Street Asset Management LLP disclosed on January 22, 2026, that it liquidated its entire holding of 770,919 shares in Axalta Coating Systems, with an estimated transaction value of $22.06 million, indicating a lack of confidence in the company's growth prospects.
- Asset Allocation Shift: This transaction reduced Axalta's representation to 0% of Trinity's 13F AUM, while its top five holdings include Taiwan Semiconductor valued at $293.8 million, or 18.5% of AUM, reflecting a preference for companies with better growth potential.
- Poor Market Performance: As of January 21, 2026, Axalta's share price stood at $33.47, down 9.5% over the past year, significantly underperforming the S&P 500 by 23.2 percentage points, highlighting sluggish growth in the coatings sector.
- Investor Strategy: Trinity sold a small position representing about 1.5% of its assets in Q3, possibly for tax-loss harvesting or due to diminished confidence in Axalta's growth, while simultaneously increasing investments in other major holdings like Taiwan Semiconductor, indicating a shift towards companies with higher growth potential.
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Axalta Coating Systems (AXTA) Wins Six BIG Innovation Awards for Product Innovation
- Award Recognition: Axalta Coating Systems has won six Business Intelligence Group Innovation Awards, highlighting its commitment to product innovation in sustainability, productivity, and safety, thereby reinforcing its leadership in the coatings industry.
- Waterborne Clearcoat Breakthrough: Axalta's Spies Hecker Permahyd® Hi-TEC 8260 clearcoat reduces solvent emissions by over 65%, enhancing the aesthetic quality of body repairs while helping shops meet stricter emission regulations, driving the industry towards environmental sustainability.
- Automotive Coating Technology: Axalta's low-bake metal and plastics coatings technology allows for simultaneous painting of metal and plastic parts at 90°C, potentially saving up to 40% in energy and reducing CO2 emissions by 343 tons annually, significantly lowering the costs of new spray booth construction.
- EV Safety Coating: Alesta® e-PRO FG Black coating provides fire protection for electric vehicle battery enclosures, enhancing passenger safety while allowing manufacturers to integrate fire-resistant materials into designs, improving the safety and reliability of electric vehicles.
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