Avast Launches Deepfake Guard for Enhanced Scam Detection
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1h ago
0mins
Should l Buy GEN?
Source: Newsfilter
- Global Feature Launch: Avast has announced the full international rollout of Avast Scam Guardian and Scam Guardian Pro on mobile devices, alongside the launch of Avast Deepfake Guard on Windows PCs, marking a significant expansion of its scam protection ecosystem that helps users identify and avoid scams across various platforms.
- Deepfake Detection Capability: Utilizing AI technology, Avast Deepfake Guard analyzes and detects malicious audio in video content in real-time, with Gen Threat Labs reporting 159,378 unique deepfake scam instances detected in Q4 2025, highlighting the widespread use of deepfake technology in scams.
- Enhanced Device Compatibility: The feature is designed to run on both traditional high-end and low-end Windows PCs, ensuring users can access advanced protection on their existing devices, particularly excelling on AI PCs, addressing the urgent need for security among users.
- User Education and Safe Decision-Making: Leena Elias, Chief Product Officer at Avast, emphasizes that Deepfake Guard aims to help users recognize potentially manipulated content, enabling safer choices in everyday decision-making and enhancing user awareness against scams.
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Analyst Views on GEN
Wall Street analysts forecast GEN stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for GEN is 33.00 USD with a low forecast of 29.00 USD and a high forecast of 37.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
4 Analyst Rating
2 Buy
2 Hold
0 Sell
Moderate Buy
Current: 23.990
Low
29.00
Averages
33.00
High
37.00
Current: 23.990
Low
29.00
Averages
33.00
High
37.00
About GEN
Gen Digital Inc. is a global company. The Company offers consumer brands including Norton, Avast, LifeLock and MoneyLion, among others. It operates through two segments: Cyber Safety Platform and Trust-Based Solutions. Cyber Safety Platform includes its security, comprehensive suites, and privacy products, which deliver technology solutions and threat protection to help people navigate the digital world, securely and privately. Trust-Based Solutions includes its identity, reputation, and financial wellness products, which provide solutions and insights that allow consumers to manage their identity, reputation and finances. Its cyber safety portfolio provides protection across three categories, which includes security and performance, identity protection, and online privacy. Its security and performance provides real-time threat protection for PCs, Macs and mobile devices against malware, viruses, adware, ransomware and other emerging online threats.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Avast Launches Global Scam Protection Tools
- Global Tool Launch: Avast announced the rollout of Scam Guardian and Scam Guardian Pro for mobile devices, along with Deepfake Guard for Windows PCs, marking a significant expansion of its scam protection ecosystem aimed at safeguarding users from various scam threats.
- Multi-Platform Coverage: The new tools extend protection not only to mobile devices but also to PCs, helping users guard against scams across text messages, calls, and video platforms, thereby enhancing user safety and trust.
- AI-Driven Innovation: Deepfake Guard employs AI technology to detect malicious audio in video content, bolstering defenses against emerging scam tactics and showcasing Avast's technological foresight in the cybersecurity landscape.
- Market Strategy Shift: This product launch aligns with Gen Digital's strategic pivot to move beyond traditional antivirus solutions and capture opportunities in the fintech market, which is expected to drive future revenue growth for the company.
See More
Avast Launches Deepfake Guard for Enhanced Scam Detection
- Global Feature Launch: Avast has announced the full international rollout of Avast Scam Guardian and Scam Guardian Pro on mobile devices, alongside the launch of Avast Deepfake Guard on Windows PCs, marking a significant expansion of its scam protection ecosystem aimed at safeguarding users from various scams.
- Deepfake Detection Capability: Avast Deepfake Guard employs AI technology to analyze and detect malicious audio in video content in real-time, helping users identify and avoid deepfake scams, thereby enhancing their ability to make safer decisions in an era where video consumption is increasingly prevalent.
- Frequent Scam Instances: According to Gen Threat Labs, 159,378 unique deepfake scam instances were detected in Q4 2025, highlighting the widespread use of these technologies in fraudulent activities, particularly on platforms like YouTube, Facebook, and X.
- Device Compatibility and Performance: Deepfake Guard is designed to run on both high-end and lower-end Windows PCs, although automatic detection is not recommended on lower-spec devices to avoid performance impacts; however, users can opt for manual installation, thereby broadening access to advanced protection.
See More
Avast Launches Deepfake Guard for Enhanced Scam Detection
- Global Feature Launch: Avast has announced the full international rollout of Avast Scam Guardian and Scam Guardian Pro on mobile devices, alongside the launch of Avast Deepfake Guard on Windows PCs, marking a significant expansion of its scam protection ecosystem that helps users identify and avoid scams across various platforms.
- Deepfake Detection Capability: Utilizing AI technology, Avast Deepfake Guard analyzes and detects malicious audio in video content in real-time, with Gen Threat Labs reporting 159,378 unique deepfake scam instances detected in Q4 2025, highlighting the widespread use of deepfake technology in scams.
- Enhanced Device Compatibility: The feature is designed to run on both traditional high-end and low-end Windows PCs, ensuring users can access advanced protection on their existing devices, particularly excelling on AI PCs, addressing the urgent need for security among users.
- User Education and Safe Decision-Making: Leena Elias, Chief Product Officer at Avast, emphasizes that Deepfake Guard aims to help users recognize potentially manipulated content, enabling safer choices in everyday decision-making and enhancing user awareness against scams.
See More
Avast Launches Deepfake Guard to Combat Scams
- Global Expansion: The international rollout of Avast Scam Guardian and Scam Guardian Pro on mobile devices signifies a major enhancement in the company's scam protection capabilities worldwide, empowering users to identify and avoid scam communications, thereby increasing user trust and safety.
- Deepfake Protection: The launch of Avast Deepfake Guard on Windows PCs leverages AI technology to analyze and detect malicious audio in real-time, significantly enhancing user safety in video content, especially as scam tactics become increasingly sophisticated.
- Scam Detection Data: Gen Threat Labs reported detecting 159,378 unique deepfake scam instances in Q4 2025, highlighting the prevalence of these technologies in fraudulent activities and underscoring the necessity of Avast's Deepfake Guard.
- Device Compatibility: Deepfake Guard is compatible with various devices, particularly the latest AI PCs, although it requires manual activation on traditional high-end PCs; its design aims to minimize any potential impact on system performance, ensuring users can enjoy security without sacrificing device efficiency.
See More
Tax Fraud Risks Rise as LifeLock Offers Protection Tips
- Tax Fraud Landscape: In 2024, the IRS flagged $16.5 billion in refunds for potential identity fraud, highlighting the severe impact of tax scams on American taxpayers, leading many households to face financial losses and lengthy identity recovery processes.
- Victim Losses: More than 25% of taxpayers have experienced identity theft, with the average loss per victim at $8,401 and some losses reaching as high as $75,000, significantly disrupting their savings and financial plans.
- AI Tools as a Double-Edged Sword: While 23% of Americans plan to use AI tools like ChatGPT for tax filing, LifeLock warns that this may create a false sense of security, increasing the risk of personal data misuse and leading to issues like diverted refunds.
- Preventive Measures: 79% of Americans intend to take steps to protect themselves from tax scams in 2026, with LifeLock recommending a combination of smart habits and specialized protection to mitigate the risks of identity theft and tax refund fraud.
See More
Key Highlights to Monitor This Week: Jobs Report, Amazon, Disney, Alphabet, Palantir, and More
Market Volatility: Last week saw increased volatility in equities, with the S&P 500 ending slightly up and the Nasdaq Composite slightly down after a steady interest rate announcement by the Federal Open Market Committee.
Microsoft's Earnings Impact: Microsoft experienced a significant drop of 10% in its stock value, resulting in a loss of $357 billion in market capitalization following a disappointing earnings report.
Silver Market Collapse: The silver market faced a dramatic decline, falling 31% in a single day, attributed to the nomination of hawkish Kevin Warsh as the next Fed Chair and a prior 50% increase in value this year.
Overall Economic Sentiment: The combination of these events reflects a turbulent economic sentiment, with investors reacting to both corporate earnings and shifts in monetary policy.
See More
Avast Launches Global Scam Protection Tools
- Global Tool Launch: Avast announced the rollout of Scam Guardian and Scam Guardian Pro for mobile devices, along with Deepfake Guard for Windows PCs, marking a significant expansion of its scam protection ecosystem aimed at safeguarding users from various scam threats.
- Multi-Platform Coverage: The new tools extend protection not only to mobile devices but also to PCs, helping users guard against scams across text messages, calls, and video platforms, thereby enhancing user safety and trust.
- AI-Driven Innovation: Deepfake Guard employs AI technology to detect malicious audio in video content, bolstering defenses against emerging scam tactics and showcasing Avast's technological foresight in the cybersecurity landscape.
- Market Strategy Shift: This product launch aligns with Gen Digital's strategic pivot to move beyond traditional antivirus solutions and capture opportunities in the fintech market, which is expected to drive future revenue growth for the company.
See More
Avast Launches Deepfake Guard for Enhanced Scam Detection
- Global Feature Launch: Avast has announced the full international rollout of Avast Scam Guardian and Scam Guardian Pro on mobile devices, alongside the launch of Avast Deepfake Guard on Windows PCs, marking a significant expansion of its scam protection ecosystem aimed at safeguarding users from various scams.
- Deepfake Detection Capability: Avast Deepfake Guard employs AI technology to analyze and detect malicious audio in video content in real-time, helping users identify and avoid deepfake scams, thereby enhancing their ability to make safer decisions in an era where video consumption is increasingly prevalent.
- Frequent Scam Instances: According to Gen Threat Labs, 159,378 unique deepfake scam instances were detected in Q4 2025, highlighting the widespread use of these technologies in fraudulent activities, particularly on platforms like YouTube, Facebook, and X.
- Device Compatibility and Performance: Deepfake Guard is designed to run on both high-end and lower-end Windows PCs, although automatic detection is not recommended on lower-spec devices to avoid performance impacts; however, users can opt for manual installation, thereby broadening access to advanced protection.
See More
Avast Launches Deepfake Guard for Enhanced Scam Detection
- Global Feature Launch: Avast has announced the full international rollout of Avast Scam Guardian and Scam Guardian Pro on mobile devices, alongside the launch of Avast Deepfake Guard on Windows PCs, marking a significant expansion of its scam protection ecosystem that helps users identify and avoid scams across various platforms.
- Deepfake Detection Capability: Utilizing AI technology, Avast Deepfake Guard analyzes and detects malicious audio in video content in real-time, with Gen Threat Labs reporting 159,378 unique deepfake scam instances detected in Q4 2025, highlighting the widespread use of deepfake technology in scams.
- Enhanced Device Compatibility: The feature is designed to run on both traditional high-end and low-end Windows PCs, ensuring users can access advanced protection on their existing devices, particularly excelling on AI PCs, addressing the urgent need for security among users.
- User Education and Safe Decision-Making: Leena Elias, Chief Product Officer at Avast, emphasizes that Deepfake Guard aims to help users recognize potentially manipulated content, enabling safer choices in everyday decision-making and enhancing user awareness against scams.
See More
Avast Launches Deepfake Guard to Combat Scams
- Global Expansion: The international rollout of Avast Scam Guardian and Scam Guardian Pro on mobile devices signifies a major enhancement in the company's scam protection capabilities worldwide, empowering users to identify and avoid scam communications, thereby increasing user trust and safety.
- Deepfake Protection: The launch of Avast Deepfake Guard on Windows PCs leverages AI technology to analyze and detect malicious audio in real-time, significantly enhancing user safety in video content, especially as scam tactics become increasingly sophisticated.
- Scam Detection Data: Gen Threat Labs reported detecting 159,378 unique deepfake scam instances in Q4 2025, highlighting the prevalence of these technologies in fraudulent activities and underscoring the necessity of Avast's Deepfake Guard.
- Device Compatibility: Deepfake Guard is compatible with various devices, particularly the latest AI PCs, although it requires manual activation on traditional high-end PCs; its design aims to minimize any potential impact on system performance, ensuring users can enjoy security without sacrificing device efficiency.
See More
Tax Fraud Risks Rise as LifeLock Offers Protection Tips
- Tax Fraud Landscape: In 2024, the IRS flagged $16.5 billion in refunds for potential identity fraud, highlighting the severe impact of tax scams on American taxpayers, leading many households to face financial losses and lengthy identity recovery processes.
- Victim Losses: More than 25% of taxpayers have experienced identity theft, with the average loss per victim at $8,401 and some losses reaching as high as $75,000, significantly disrupting their savings and financial plans.
- AI Tools as a Double-Edged Sword: While 23% of Americans plan to use AI tools like ChatGPT for tax filing, LifeLock warns that this may create a false sense of security, increasing the risk of personal data misuse and leading to issues like diverted refunds.
- Preventive Measures: 79% of Americans intend to take steps to protect themselves from tax scams in 2026, with LifeLock recommending a combination of smart habits and specialized protection to mitigate the risks of identity theft and tax refund fraud.
See More
Key Highlights to Monitor This Week: Jobs Report, Amazon, Disney, Alphabet, Palantir, and More
Market Volatility: Last week saw increased volatility in equities, with the S&P 500 ending slightly up and the Nasdaq Composite slightly down after a steady interest rate announcement by the Federal Open Market Committee.
Microsoft's Earnings Impact: Microsoft experienced a significant drop of 10% in its stock value, resulting in a loss of $357 billion in market capitalization following a disappointing earnings report.
Silver Market Collapse: The silver market faced a dramatic decline, falling 31% in a single day, attributed to the nomination of hawkish Kevin Warsh as the next Fed Chair and a prior 50% increase in value this year.
Overall Economic Sentiment: The combination of these events reflects a turbulent economic sentiment, with investors reacting to both corporate earnings and shifts in monetary policy.
See More
