Apple Inc. Scales Back Vision Pro Production Amid Sales Struggles
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 02 2026
0mins
Source: Benzinga
- Sales Weakness: Apple Inc. has reportedly scaled back production and promotion of its Vision Pro headset due to sluggish sales, resulting in a 0.5% drop in stock price to $271.86 on Wednesday, highlighting challenges in achieving mass-market success for its mixed-reality device.
- Export License Approval: Taiwan Semiconductor Manufacturing Co. secured a one-year U.S. export license allowing the import of U.S. chipmaking equipment into its China operations, with shares rising 2.3% to $1,585.00 on Wednesday, underscoring its critical role in the global semiconductor supply chain.
- Share Consolidation: VS Media Holdings Ltd. announced a 1-for-20 share combination, leading to a 17% increase in stock price to $0.10 on Wednesday, aimed at enhancing shareholder value and improving market perception.
- FDA Response: Outlook Therapeutics disclosed that the FDA issued a complete response letter regarding its ONS-5010 biologics license application, causing shares to plummet 63.3% to $0.58 in after-hours trading, indicating a significant setback in its drug development efforts.
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Analyst Views on AAPL
Wall Street analysts forecast AAPL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for AAPL is 299.69 USD with a low forecast of 230.00 USD and a high forecast of 350.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
32 Analyst Rating
19 Buy
11 Hold
2 Sell
Moderate Buy
Current: 256.440
Low
230.00
Averages
299.69
High
350.00
Current: 256.440
Low
230.00
Averages
299.69
High
350.00
About AAPL
Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. Its product categories include iPhone, Mac, iPad, and Wearables, Home and Accessories. Its software platforms include iOS, iPadOS, macOS, watchOS, visionOS, and tvOS. Its services include advertising, AppleCare, cloud services, digital content and payment services. The Company operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts. It also offers digital content through subscription-based services, including Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+. Its products include iPhone 16 Pro, iPhone 16, iPhone 15, iPhone 14, iPhone SE, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Mac Pro, iPad Pro, iPad Air, AirPods, AirPods Pro, AirPods Max, Apple TV, Apple Vision Pro and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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