Apple (AAPL) Launches Lunar New Year Promotion with Discounts Up to ¥1,000 to Boost Sales
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 22 2026
0mins
Should l Buy AAPL?
Source: seekingalpha
- Lunar New Year Promotion: Apple is launching a Lunar New Year promotion from January 24 to 27, 2026, offering discounts of up to ¥1,000 (approximately $143) on select products to stimulate sales growth in the Chinese market.
- Eligible Products: The promotion includes devices like the iPhone 16 series, MacBook Air M4, and iPad Pro M5, while notably excluding the iPhone 17 series, indicating Apple's strategy to boost sales of older models.
- Payment Method Restrictions: Discounts apply only when using select payment methods, including Alipay, WeChat Pay, and certain Chinese bank cards, which aims to encourage consumers to engage with Apple's payment ecosystem.
- Market Share Growth: Apple achieved a 21.8% market share in China's smartphone market in Q4 2023, and this promotional event is expected to further solidify its leadership position, particularly driven by strong demand for the iPhone 17 series.
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Analyst Views on AAPL
Wall Street analysts forecast AAPL stock price to rise
27 Analyst Rating
17 Buy
9 Hold
1 Sell
Moderate Buy
Current: 255.630
Low
239.00
Averages
306.89
High
350.00
Current: 255.630
Low
239.00
Averages
306.89
High
350.00
About AAPL
Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. Its product categories include iPhone, Mac, iPad, and Wearables, Home and Accessories. Its software platforms include iOS, iPadOS, macOS, watchOS, visionOS, and tvOS. Its services include advertising, AppleCare, cloud services, digital content and payment services. The Company operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts. It also offers digital content through subscription-based services, including Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+. Its products include iPhone 16 Pro, iPhone 16, iPhone 15, iPhone 14, iPhone SE, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Mac Pro, iPad Pro, iPad Air, AirPods, AirPods Pro, AirPods Max, Apple TV, Apple Vision Pro and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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