Analyst Reaffirms Buy Rating on Amazon
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1h ago
0mins
Source: Benzinga
- Buy Rating Reaffirmed: CNBC host Jim Cramer issued a clear “Buy” rating on Amazon stock, trading near $240, reflecting broad Wall Street support for the company's pivot towards operational efficiency.
- Layoff Plans: Amazon plans to cut approximately 14,000 corporate roles, following a similar reduction in October 2025, as part of a strategy to eliminate around 30,000 white-collar positions across divisions including AWS, Prime Video, and Human Resources.
- AI-Driven Concerns: Despite CEO Andy Jassy's claims that layoffs are due to “culture,” skepticism remains in the investment community regarding AI's role in replacing human labor, with Gene Munster from Deepwater Asset Management suggesting that acknowledging AI's impact could harm employee morale.
- Stock Performance: As of 2026, Amazon's shares have risen by 5.59%, with a 2.74% increase over the past six months, indicating a strong price trend, while Benzinga's stock rankings show robust performance across short, medium, and long-term horizons.
Analyst Views on AMZN
Wall Street analysts forecast AMZN stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for AMZN is 294.69 USD with a low forecast of 250.00 USD and a high forecast of 340.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
47 Analyst Rating
46 Buy
1 Hold
0 Sell
Strong Buy
Current: 234.340
Low
250.00
Averages
294.69
High
340.00
Current: 234.340
Low
250.00
Averages
294.69
High
340.00
About AMZN
Amazon.com, Inc. provides a range of products and services to customers. The products offered through its stores include merchandise and content it has purchased for resale and products offered by third-party sellers. The Company’s segments include North America, International and Amazon Web Services (AWS). It serves consumers through its online and physical stores and focuses on selection, price, and convenience. Customers access its offerings through its websites, mobile apps, Alexa, devices, streaming, and physically visiting its stores. It also manufactures and sells electronic devices, including Kindle, Fire tablet, Fire TV, Echo, Ring, Blink, and eero, and develops and produces media content. It serves developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through AWS, which offers a set of on-demand technology services, including compute, storage, database, analytics, and machine learning, and other services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
