Amazon's Stock Potential Analysis for the Next Decade
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 3h ago
0mins
Should l Buy AMZN?
Source: Fool
- Stock Growth Potential: Amazon's stock has surged 775% over the past decade, meaning a $10,000 investment in February 2016 would now be worth approximately $87,500, highlighting its strong long-term growth potential and attracting investor interest for future opportunities.
- Industry Leadership: Amazon holds a leading position in e-commerce, digital advertising, and cloud computing, with projected annual growth rates of 12% for e-commerce, 14% for digital advertising, and 16% for cloud computing, establishing a solid foundation for future revenue growth.
- AI-Driven Efficiency: The company has deployed over 1,000 generative AI tools across its business segments to enhance demand forecasting, employee productivity, and customer service efficiency, which is expected to further drive profit margin expansion and strengthen its competitive edge.
- Earnings Growth Expectations: Although Amazon's current P/E ratio stands at 29, which is reasonable, achieving a 400% return over the next decade would require annual earnings growth of 17.5%, necessitating significant success in AI investments to ensure sustained stock price increases.
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Analyst Views on AMZN
Wall Street analysts forecast AMZN stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for AMZN is 294.69 USD with a low forecast of 250.00 USD and a high forecast of 340.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
47 Analyst Rating
46 Buy
1 Hold
0 Sell
Strong Buy
Current: 208.720
Low
250.00
Averages
294.69
High
340.00
Current: 208.720
Low
250.00
Averages
294.69
High
340.00
About AMZN
Amazon.com, Inc. provides a range of products and services to customers. The products offered through its stores include merchandise and content it has purchased for resale and products offered by third-party sellers. The Company’s segments include North America, International and Amazon Web Services (AWS). It serves consumers through its online and physical stores and focuses on selection, price, and convenience. Customers access its offerings through its websites, mobile apps, Alexa, devices, streaming, and physically visiting its stores. It also manufactures and sells electronic devices, including Kindle, Fire tablet, Fire TV, Echo, Ring, Blink, and eero, and develops and produces media content. It serves developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through AWS, which offers a set of on-demand technology services, including compute, storage, database, analytics, and machine learning, and other services.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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