Amazon.com, Inc. (AMZN) Price Target Raised to $315 on Advertising Growth Prospects
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1h ago
0mins
Source: Yahoo Finance
- Advertising Revenue Growth: TD Cowen raised Amazon's price target from $300 to $315, reflecting optimism about its advertising business, with expectations that ad revenue will double from $68.2 billion in 2025 to $141.7 billion by 2030, indicating strong growth potential in the advertising market.
- Increased Ad Spending: According to an annual advertising buyer survey, 60% of advertisers are expected to increase their spending by 2026, which will further boost Amazon's market share in digital advertising from 10.6% to 13.2%, enhancing its competitive position.
- Technological Advantages: Amazon's Demand Side Platform is expected to capture a larger share compared to other channels, and the integration of generative AI creative tools is anticipated to drive returns on advertising spend, thereby fueling overall revenue growth.
- Market Positioning: As a global tech giant focused on e-commerce, cloud computing, and digital streaming, Amazon is well-positioned to leverage the increase in advertising budgets, further solidifying its market position through its diverse range of products and services.
Analyst Views on AMZN
Wall Street analysts forecast AMZN stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for AMZN is 294.69 USD with a low forecast of 250.00 USD and a high forecast of 340.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
47 Analyst Rating
46 Buy
1 Hold
0 Sell
Strong Buy
Current: 234.340
Low
250.00
Averages
294.69
High
340.00
Current: 234.340
Low
250.00
Averages
294.69
High
340.00
About AMZN
Amazon.com, Inc. provides a range of products and services to customers. The products offered through its stores include merchandise and content it has purchased for resale and products offered by third-party sellers. The Company’s segments include North America, International and Amazon Web Services (AWS). It serves consumers through its online and physical stores and focuses on selection, price, and convenience. Customers access its offerings through its websites, mobile apps, Alexa, devices, streaming, and physically visiting its stores. It also manufactures and sells electronic devices, including Kindle, Fire tablet, Fire TV, Echo, Ring, Blink, and eero, and develops and produces media content. It serves developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through AWS, which offers a set of on-demand technology services, including compute, storage, database, analytics, and machine learning, and other services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
