Amazon Shuts Down Go and Fresh Stores, Adjusts Grocery Strategy
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 2h ago
0mins
Source: stocktwits
- Strategic Shift: Amazon's decision to close its Amazon Go and Amazon Fresh stores in favor of expanding successful fast delivery services and increasing Whole Foods Market locations aims to optimize its grocery business layout and enhance market competitiveness.
- Market Reaction: Following the announcement, Amazon's stock rose by 2.5%, while other grocery stocks like Instacart and Kroger fell over 6% and 2.5%, respectively, indicating a positive market response to Amazon's new strategy alongside concerns about intensified competition.
- Investor Concerns: Bank of America noted that Amazon's strategic shift could intensify competition in urban markets, particularly affecting Walmart in the near term, while Costco's bulk-focused model may limit its exposure, highlighting market sensitivity to different business models.
- Analyst Ratings: Bank of America maintains a 'Buy' rating on Amazon with a price target of $286, suggesting approximately 17% upside from current levels, reflecting confidence in Amazon's future growth potential.
Analyst Views on AMZN
Wall Street analysts forecast AMZN stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for AMZN is 294.69 USD with a low forecast of 250.00 USD and a high forecast of 340.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
47 Analyst Rating
46 Buy
1 Hold
0 Sell
Strong Buy
Current: 238.420
Low
250.00
Averages
294.69
High
340.00
Current: 238.420
Low
250.00
Averages
294.69
High
340.00
About AMZN
Amazon.com, Inc. provides a range of products and services to customers. The products offered through its stores include merchandise and content it has purchased for resale and products offered by third-party sellers. The Company’s segments include North America, International and Amazon Web Services (AWS). It serves consumers through its online and physical stores and focuses on selection, price, and convenience. Customers access its offerings through its websites, mobile apps, Alexa, devices, streaming, and physically visiting its stores. It also manufactures and sells electronic devices, including Kindle, Fire tablet, Fire TV, Echo, Ring, Blink, and eero, and develops and produces media content. It serves developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through AWS, which offers a set of on-demand technology services, including compute, storage, database, analytics, and machine learning, and other services.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.








