Amazfit Launches Active Max Smartwatch Priced at $169
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 30 2025
0mins
Source: Businesswire
- Product Launch: Amazfit introduces the Active Max smartwatch featuring a 1.5-inch AMOLED display and up to 25 days of battery life, aimed at enhancing the wellness routines of everyday athletes, which is expected to attract a broad user base.
- Feature Enhancements: The Active Max boasts significant improvements in display, storage, and battery life, coupled with 5 ATM water resistance and over 170 sport modes, enhancing its versatility across various activities and strengthening its market competitiveness.
- Optimized Training Experience: With BioCharge™ readiness insights, adaptive coaching, and enhanced strength training tracking, the Active Max offers a higher precision training experience that helps users monitor health metrics in real-time and over time, promoting sustainable progress.
- Market Strategy: Set to launch on December 30, 2025, at a price of $169, the Active Max aims to expand market share through diverse product offerings available on Amazfit's online platform and Amazon, enhancing brand visibility and accessibility.
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Analyst Views on ZEPP
Wall Street analysts forecast ZEPP stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ZEPP is 64.37 USD with a low forecast of 64.37 USD and a high forecast of 64.37 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
1 Analyst Rating
1 Buy
0 Hold
0 Sell
Moderate Buy
Current: 21.010
Low
64.37
Averages
64.37
High
64.37
Current: 21.010
Low
64.37
Averages
64.37
High
64.37
No data
About ZEPP
Zepp Health Corp, formerly Huami Corp, is a Netherlands-based company primarily engaged in the consumer electronics and digital health technology industry. The Company focuses on developing smart wearable devices and digital health management platforms. Their key product is the Zepp Digital Health Management Platform, which is a cloud-based system integrating smart devices, biometric sensors, Artificial Intelligence (AI) chips, and data algorithms. It aims to provide users with 24/7 actionable insights to support health, fitness, and wellness management. The platform powers a range of products including smartwatches, fitness bands, smart rings, and hearables under the Amazfit and Zepp brand names. Additionally, the Company offers AI-driven services such as Zepp Aura for sound-based wellness and Zepp Clarity for hearing health. The Company has two reportable segments the Xiaomi wearable products segment and Self-branded products and others segment.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Amazfit Unveils New Concepts and Products at CES 2026
- New Vision in Sports Tech: At CES 2026, Amazfit showcases its future vision for sports technology, unveiling concepts like the V1TAL Food Camera and Helio Glasses, aimed at enhancing athletes' training experiences and solidifying its leadership in the smart wearable market.
- Nutritional Monitoring Innovation: The V1TAL Food Camera concept analyzes eating behaviors and integrates nutrition data with training loads and health metrics, demonstrating the comprehensiveness of the Amazfit ecosystem, which is expected to enhance users' health management and athletic performance.
- Enhanced Running Safety: The Helio Glasses concept provides real-time data display for runners, ensuring focus and safety during activities, and when paired with an Amazfit watch, aims to address safety concerns in running, thereby improving user experience.
- New Product Launch: The Active Max, a new generation smartwatch featuring a 1.5-inch display and 24-day battery life, is now available for $169 on amazfit.com and Amazon, further enriching Amazfit's product line to meet diverse athletic needs.
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Amazfit Launches Active Max Smartwatch Priced at $169
- Product Launch: Amazfit introduces the Active Max smartwatch featuring a 1.5-inch AMOLED display and up to 25 days of battery life, aimed at enhancing the wellness routines of everyday athletes, which is expected to attract a broad user base.
- Feature Enhancements: The Active Max boasts significant improvements in display, storage, and battery life, coupled with 5 ATM water resistance and over 170 sport modes, enhancing its versatility across various activities and strengthening its market competitiveness.
- Optimized Training Experience: With BioCharge™ readiness insights, adaptive coaching, and enhanced strength training tracking, the Active Max offers a higher precision training experience that helps users monitor health metrics in real-time and over time, promoting sustainable progress.
- Market Strategy: Set to launch on December 30, 2025, at a price of $169, the Active Max aims to expand market share through diverse product offerings available on Amazfit's online platform and Amazon, enhancing brand visibility and accessibility.
Continue Reading