Amaze CEO Aaron Day Purchases 335,440 Shares, Signaling Confidence in Future Growth
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 26 2025
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Should l Buy AMZE?
Source: Newsfilter
- Management Buy-In: CEO Aaron Day purchased 335,440 shares following the release of Q3 2025 results, increasing his total ownership to over 575,000 shares, which underscores management's confidence in Amaze's long-term vision and aligns leadership with shareholder interests.
- Revenue Growth: Amaze reported a 44% sequential net revenue growth in Q3 2025, with management expecting to continue driving revenue and profitability growth, reflecting strong demand in the creator economy and significant market potential.
- Profitability Outlook: The company anticipates nearing profitability in Q4 2025 and achieving GAAP profitability in Q1 2026, indicating that seasonal sales strength and operational improvements will enhance financial performance.
- Strategic Commitment: Aaron Day emphasized the team's dedication to delivering sustainable value for investors, and this stock purchase not only reflects confidence in the company's direction but also highlights their commitment to executing the business plan to capitalize on early opportunities in the creator economy.
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Analyst Views on AMZE
About AMZE
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for product creation, advanced e-commerce solutions, and scalable managed services. It enables creators to tell their stories, cultivate audience connections, and generate sustainable income through shoppable experiences. The Company’s segments include Fresh Vine and Amaze Software. Fresh Vine segment represents wine operations. Amaze Software segment represents e-commerce and subscription service operations. Its software solutions can be accessed through its Website at www.amaze.co and are integrated with platforms such as YouTube, TikTok Shops, Twitch, Discord, OnlyFans, Linktree, and Beacons.io. These integrations enable users to activate their selling capabilities directly within their preferred social media environments, creating dynamic and engaging selling experiences. It allows sellers to operate without the burden of inventory carrying costs or significant upfront business setup expenses.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Future of Creator Economy: Amaze Holdings CEO Aaron Day discussed creator-led commerce on the podcast 'Escaping The Drift,' emphasizing how social platforms are redefining online sales, which is expected to drive growth in this emerging market for the company.
- Technology Empowerment: Day highlighted how Amaze leverages AI technology to transform social engagement into physical products, enhancing creators' sales capabilities and potentially increasing user retention and market share.
- Brand Strategy Evolution: The discussion included the rise of first-party branding and the power of niche influencers, indicating that Amaze's strategic adjustments in brand building will help the company stand out in a competitive market.
- Podcast Influence: With over a million monthly downloads, the podcast showcases Amaze's influence in the creator economy, likely attracting more investor interest in the company's future developments.
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- Market Expansion: Amaze's strategic partnership with OpenWav.AI enables the launch of customizable plush toys, with the U.S. plush toy market projected to grow from $3.5 billion in 2025 to over $6 billion by 2033, indicating strong market demand.
- Creator Empowerment: The new platform allows eligible creators worldwide to design and sell personalized plush toys, unlocking new revenue streams while enhancing fan engagement, further solidifying Amaze's position as a creator-driven commerce platform.
- Phased Rollout: The customizable plush toy offering is being launched in two phases, with the first phase now live for select creators and the second phase expected to expand access to all creators later this year, streamlining product design and sales processes.
- Global Supply Chain Support: OpenWav.AI's global supply chain and production capabilities ensure high-quality plush toy manufacturing, meeting demands across over 70 countries, helping creators efficiently convert fan demand into commerce opportunities.
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- Century Communities Rating: Analyst James McCanless initiated coverage on Century Communities Inc (NYSE:CCS) with a Market Outperform rating and a price target of $92, indicating significant upside from Tuesday's close of $66.26, reflecting confidence in the company's growth prospects.
- Alumis Inc Rating: Chardan Capital analyst Janani Sundararajan initiated coverage on Alumis Inc (NASDAQ:ALMS) with a Buy rating and a price target of $37, suggesting a 41% upside from Tuesday's close of $26.06, showcasing optimism about its business outlook.
- Credo Technology Rating: Rosenblatt analyst Mike Genovese initiated coverage on Credo Technology Group Holding Ltd (NASDAQ:CRDO) with a Neutral rating and a price target of $170, indicating potential upside from the current price of $153.22, reflecting a cautious view on its market performance.
- Crescent Biopharma Rating: Guggenheim analyst Brad Canino initiated coverage on Crescent Biopharma Inc (NASDAQ:CBIO) with a Buy rating and a price target of $35, representing a 150% upside from Tuesday's close of $13.98, indicating strong confidence in its future growth potential.
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- Meeting Postponement: Amaze Holdings' Special Meeting of Stockholders, originally scheduled for December 10, 2025, was adjourned due to a lack of quorum and rescheduled for February 4, 2026, potentially delaying critical business decisions.
- Shareholder Voting: At the reconvened meeting, stockholders will vote on the approval of common stock issuance exceeding the 19.9% exchange cap for convertible notes, which is crucial for the company's capital structure and financing capabilities.
- Shareholder Notification: The company will send notices of the reconvened meeting to all stockholders of record as of November 7, 2025, ensuring that all shareholders can participate in the voting process, reflecting the company's commitment to shareholder rights.
- Board Recommendation: The Amaze Board of Directors recommends that shareholders vote in favor of the proposals, demonstrating the company's proactive approach to garnering shareholder support and enhancing corporate governance.
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- Meeting Postponement: Amaze Holdings' Special Meeting of Stockholders, originally scheduled for December 10, 2025, was adjourned due to a lack of quorum, with the new meeting set for February 4, 2026, impacting shareholder voting on critical proposals.
- Shareholder Voting: At the reconvened meeting, shareholders will vote on the approval of common stock issuance exceeding the 19.9% exchange cap for convertible notes, which could affect the company's capital structure and financing capabilities.
- Voting Guidance: The Board of Directors recommends shareholders vote in favor of the proposals, aiming to ensure smooth passage of shareholder votes and reflecting the company's commitment to shareholder input.
- Information Transparency: The company will notify all stockholders of record as of November 7, 2025, about the meeting, ensuring all shareholders can participate in the voting process, thereby enhancing corporate governance transparency.
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Insider Trading Activity: Amaze (AMZE) stock experienced a surge after CEO Aaron Day disclosed the purchase of 335,440 shares at an average price of $0.2999, totaling approximately $106,596, increasing his holdings to over 575,000 shares.
Market Reaction: Following the insider buying news, Amaze stock rose by 15.3% on Wednesday, although it remains down 97.33% year-to-date and has fallen 97.67% over the past year.
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