Airlines, hotels warn Google changes may benefit large intermediaries

Written by Emily J. Thompson, Senior Investment Analyst

GOOGL-0.79%

GOOG-0.73%

Source: NASDAQ.COM

Updated: Mar 06 2024

0mins

Source: NASDAQ.COM

GOOGL

$327.93+Infinity%1D

Analyst Views on GOOGL

Wall Street analysts forecast GOOGL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for GOOGL is 338.25 USD with a low forecast of 279.00 USD and a high forecast of 390.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

34 Analyst Rating

27 Buy

7 Hold

0 Sell

Strong Buy

Current: 330.540

Low

279.00

Averages

338.25

High

390.00

Current: 330.540

Low

279.00

Averages

338.25

High

390.00

Stifel

Buy

maintain

$333 -> $346

2026-01-23

New

Reason

Stifel

Price Target

$333 -> $346

AI Analysis

2026-01-23

New

maintain

Buy

Reason

Stifel raised the firm's price target on Alphabet to $346 from $333 and keeps a Buy rating on the shares as part of the firm's digital ads Q4 preview. The firm prefers Alphabet into the print with what it sees as "solid fundamentals that are likely ahead of Street," the analyst tells investors. However, the wildcard is incremental releases from OpenAI that are likely to show well versus the latest Gemini, though the firm thinks "that's something to worry about after the print."

UBS

Stephen Ju

Neutral

maintain

$306 -> $345

2026-01-20

New

Reason

UBS

Stephen Ju

Price Target

$306 -> $345

2026-01-20

New

maintain

Neutral

Reason

UBS analyst Stephen Ju raised the firm's price target on Alphabet to $345 from $306 and keeps a Neutral rating on the shares. The Q4 earnings outlook for advertising-driven companies points to slimmer beats after a slow October tied to a government shutdown, followed by a rebound in November and December, the analyst tells investors in a research note. Among nine companies, five exceeded prior forecasts, two were in line, and two came in modestly below expectations, UBS says.

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Deutsche Bank

Benjamin Black

Buy

maintain

$340 -> $370

2026-01-20

New

Reason

Deutsche Bank

Benjamin Black

Price Target

$340 -> $370

2026-01-20

New

maintain

Buy

Reason

Deutsche Bank analyst Benjamin Black raised the firm's price target on Alphabet to $370 from $340 and keeps a Buy rating on the shares.

Scotiabank

Outperform

maintain

$336 -> $375

2026-01-09

Reason

Scotiabank

Price Target

$336 -> $375

2026-01-09

maintain

Outperform

Reason

Scotiabank raised the firm's price target on Alphabet to $375 from $336 and keeps an Outperform rating on the shares. The firm sees Google as a structural winner among hyperscalers, believing the stock should outperform given how it stands to benefit from AI monetization, the analyst tells investors.

About GOOGL

Alphabet Inc. is a holding company. The Company's segments include Google Services, Google Cloud, and Other Bets. The Google Services segment includes products and services such as ads, Android, Chrome, devices, Google Maps, Google Play, Search, and YouTube. The Google Cloud segment includes infrastructure and platform services, collaboration tools, and other services for enterprise customers. Its Other Bets segment is engaged in the sale of healthcare-related services and Internet services. Its Google Cloud provides enterprise-ready cloud services, including Google Cloud Platform and Google Workspace. Google Cloud Platform provides access to solutions such as artificial intelligence (AI) offerings, including its AI infrastructure, Vertex AI platform, and Gemini for Google Cloud; cybersecurity, and data and analytics. Google Workspace includes cloud-based communication and collaboration tools for enterprises, such as Calendar, Gmail, Docs, Drive, and Meet.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.