2026 Travel Trend Report Released by Tripadvisor
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1h ago
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Source: Newsfilter
- Surge in Pet-Friendly Travel: Tripadvisor's 2026 report indicates a 260% year-over-year increase in pet-friendly travel bookings, highlighting travelers' growing emphasis on experiences that include their pets, thus rapidly expanding this market segment.
- Growth in Extreme Adventure Experiences: Bookings for extreme adventures like glacier tours and lava field excursions have seen year-over-year increases of 29% and 79%, respectively, reflecting travelers' desire for high-impact experiences and diversifying the tourism industry.
- Child-Led Trip Planning Revolution: Child-led trip planning is transforming family travel, with experience bookings for children's tickets rising 19% year-over-year, particularly in heritage tours and cooking classes, which grew 40% and 47%, indicating a significant increase in family engagement and interaction.
- New Nightlife Trends: Nightlife is evolving towards bookable music experiences, with water-based DJ sets seeing a 29% increase in bookings and listening bars surging 64%, reflecting travelers' demand for more restorative and communal nightlife experiences.
Analyst Views on TRIP
Wall Street analysts forecast TRIP stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for TRIP is 16.17 USD with a low forecast of 12.50 USD and a high forecast of 20.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
10 Analyst Rating
1 Buy
6 Hold
3 Sell
Hold
Current: 13.210
Low
12.50
Averages
16.17
High
20.00
Current: 13.210
Low
12.50
Averages
16.17
High
20.00
About TRIP
Tripadvisor, Inc. is an online travel company. The Company leverages its brands, technology, and capabilities to connect its global audience with partners through content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The Company operates through three segments: Brand Tripadvisor, Viator, and TheFork. Its Brand Tripadvisor segment is engaged in providing an online global platform for travelers to discover, generate, and share authentic user-generated content (UGC) in the form of ratings and reviews for destinations, points-of-interest (POIs), experiences, accommodations, restaurants, and cruises. The Viator segment offers travelers a comprehensive online marketplace that provides access to over 400,000 experiences and more than 65,000 experience operators. TheFork segment offers an online marketplace that enables diners to discover and book online reservations at approximately 55,000 restaurants in 11 countries.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
