SoFi Technologies Inc. is experiencing a pre-market decline of 3.75%, hitting a 20-day low amid broader market weakness, with the Nasdaq-100 down 1.67% and the S&P 500 down 1.34%.
The company recently announced it will match the federal government's $1,000 seed contribution for newly established children's investment accounts, known as Trump Accounts. This initiative aims to encourage early investment among families and enhance long-term financial security. CEO Anthony Noto emphasized the importance of early investing and compound interest, reflecting SoFi's strategic vision in promoting financial inclusivity. However, despite this positive initiative, the stock is facing downward pressure in the pre-market session.
This announcement highlights SoFi's commitment to financial education and inclusivity, but the current market conditions may overshadow its positive efforts. Investors will be watching closely to see how this initiative impacts customer engagement and overall financial performance in the coming quarters.
Wall Street analysts forecast SOFI stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for SOFI is 28.31 USD with a low forecast of 18.00 USD and a high forecast of 38.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
14 Analyst Rating
Wall Street analysts forecast SOFI stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for SOFI is 28.31 USD with a low forecast of 18.00 USD and a high forecast of 38.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
5 Buy
6 Hold
3 Sell
Hold
Current: 25.800
Low
18.00
Averages
28.31
High
38.00
Current: 25.800
Low
18.00
Averages
28.31
High
38.00
BofA
Mihir Bhatia
resumed
$20.50
2026-01-06
Reason
BofA
Mihir Bhatia
Price Target
$20.50
AI Analysis
2026-01-06
resumed
Reason
Shares of SoFi Technologies are moving lower after BofA analyst Mihir Bhatia resumed coverage of the stock with an Underperform rating and $20.50 price target. SoFi in midday trading is down 10%, or $2.81, to $26.47. The $1.5B capital raise in December is a "modest positive" as it provides "ammunition" to invest in continue growth, the analyst told investors in a research note. However, BofA believes the company's capital raises have led to more questions about the potential for acquisitions. Any deal is "likely to be smaller and more complementary than game changing," BofA contends. It sees limited share upside at the current SoFi's current valuation levels.
Goldman Sachs
Michael Ng
Neutral
downgrade
$27 -> $24
2026-01-06
Reason
Goldman Sachs
Michael Ng
Price Target
$27 -> $24
2026-01-06
downgrade
Neutral
Reason
Goldman Sachs analyst Michael Ng lowered the firm's price target on SoFi Technologies to $24 from $27 and keeps a Neutral rating on the shares.
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BofA
Underperform
maintain
$20.50
2026-01-06
Reason
BofA
Price Target
$20.50
2026-01-06
maintain
Underperform
Reason
BofA resumed coverage of SoFi Technologies with an Underperform rating and $20.50 price target. The firm, which reminds investors that SoFi raised $1.7B of capital in Q3 of 2025 through an equity offering, notes that SoFi completed its second capital raise of the year in December, issuing 54.5M shares for a total of $1.5B. While the analyst views the capital raise as a "modest positive" as it provides ammunition to power continued growth, the firm maintains an Underperform rating as it sees limited upside at the current multiple.
Barclays
Terry Ma
Equal Weight
maintain
$23 -> $28
2026-01-06
Reason
Barclays
Terry Ma
Price Target
$23 -> $28
2026-01-06
maintain
Equal Weight
Reason
Barclays analyst Terry Ma raised the firm's price target on SoFi Technologies to $28 from $23 and keeps an Equal Weight rating on the shares. The firm sees additional upside in select consumer finance name in 2026. A "benign' credit environment sets the stage for loan growth, the analyst tells investors in a research note. Barclays also forecasts a better mortgage origination market in 2026. The firm adjusted price targets as part of its 2026 outlook.
About SOFI
SoFi Technologies, Inc. is a member-centric, one-stop shop for digital financial services. The Company, through its lending and financial services products, allows members to borrow, save, spend, invest and protect their money. The Company's segments include Lending, Technology Platform and Financial Services. The Lending segment offers personal loans, student loans, home loans and related servicing to help its members with a variety of financial needs. Its platform supports the full transaction lifecycle, including credit application, underwriting, approval, funding and servicing. The Technology Platform segment provides services through a diversified suite of offerings which include an event and authorization platform accessed via application programming interfaces, a cloud-native digital and core banking platform and services related to both platforms. The Financial Services segment offers a suite of financial services solutions, including SoFi Money and SoFi Invest.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
